Chapter Two Hundred and Fifty-Second: See also Advance on Demand.
Han Fei and his party came out of the live broadcast on Weishi and went straight to Penguin Video. When they arrived, the premiere had already started. Director Wei led them to a computer. They saw the click rate soaring, and their guilt broke through in just ten minutes.
Ten million.
Immediately, the entire backstage monitoring room burst into exclamations. Zhang Yue and the others were nervous but also filled with joy, but Han Fei always looked as normal.
It is true that from the beginning, "The Raging Sea" is indeed much more popular than the first season "Qixing Lu Palace", but you must know that the publicity expenses and energy paid by both parties are not at the same level. If the launch data does not change,
Then we can only say that this drama can be discarded and there is nothing worth looking forward to.
In Han Fei's view, the starting data can only be regarded as a reference. The real test is whether there are viewers willing to sign up for the show after the third episode, and how many viewers are willing to spend three yuan an episode after the fourth episode.
Money ahead on demand.
After all, "The Furious Sea" only has twelve episodes. Unlike other dramas that rely on membership to add value, it does not have such a long length to attract viewers to sign up for membership, but the streamlined plot is more likely to attract viewers to spend money to watch on-demand, so it is truly a measure of this.
Whether a drama is successful depends on how many viewers are willing to pay for advanced on-demand viewing.
At 8:50, Director Wei excitedly asked the staff to summarize the data. The final result was that the click rate of a single episode exceeded 100 million, and the barrage comments exceeded 5 million.
Zhang Yue also checked Wandou.com on her mobile phone: "It's out, and the Wandou score is 8.3. This is the highest-rated drama I've ever acted in."
Xie Buchen also showed a rare excited smile, and Jin Boyuan even smiled like a fat man weighing more than 200 pounds.
Liu Bin, CEO of Penguin Video, also arrived backstage at nine o'clock. Although he said he was late for the meeting, Han Fei actually knew it. To put it bluntly, he had been waiting for the data report of the first episode. After all, the show Penguin
He put so much effort into the video, but if the results are not good, he will really affect the team's morale on the spot, and it will be completely different now when he comes out.
"Everyone has done a good job, and the bonus will be doubled next quarter." As soon as Liu Bin said this, the scene became lively in an instant.
Liu Bin saw that Han Fei was always serious about his words, so he joked: "Mr. Han, isn't he a little too strict? With such data, even many A-level productions can't reach it. Are you still not satisfied?"
Han Fei smiled and shrugged: "For Penguin Video, half the battle has been won, but for me, the real test has not yet begun."
Liu Bin was stunned for a moment, and then he reacted, and the smile on his face became solemn. How to convert free users into paying users has always been a difficulty in building a video platform. For example, Penguin Video has more than 300 million ordinary users, but
There are less than 90 million users who have recharged to become members.
This is only for those who have recharged, not those who recharge their membership all year round. Most viewers like to watch some dramas, so they will only open it for a month to catch up on the dramas. If there are no good dramas, they will not
Will recharge again, which is the fundamental reason why video websites rely on high-quality dramas.
Sure enough, the frequency of on-demand viewing began to gradually slow down from the third episode, and there was no longer the exaggerated data of the first two episodes that frequently exceeded 100 million within an hour.
However, the decline was still as expected. By 11 o'clock, the number of views on the third episode remained at around 50 million, and the number of new users who signed up or renewed their memberships for this purpose reached 3.5 million. As soon as this data came out,
Everyone breathed a sigh of relief, including Han Fei.
This data can be regarded as a step closer to success, because only if a good base exists, there will be the possibility of paid on-demand later.
Fifty million views are already half of the first two episodes. The conversion rate for ordinary users is already quite scary. No matter how good the series is, it is impossible for everyone to pay for it. With half of the audience supporting it, it is already an A-level production for many people.
It’s something we don’t even dare to think about, and most viewers are waiting for the lockdown to be lifted naturally.
The time came to twelve o'clock unknowingly, and the click volume of the fourth episode was almost the same as that of the third episode. However, after twelve o'clock, the data began to plummet. Fortunately, Han Fei had been mentally prepared.
On the other hand, the audience was scolding Han Fei because the plot of the fourth episode happened to be stuck when a group of people were about to enter the main hall.
"What a bitch, I knew this guy was definitely trying to defraud me of the coins in my pocket."
"Damn, that's so annoying. My membership is useless here, so why should I pay for it?"
"Ahem, the lockdown will be slowly lifted in half a month. If you don't have money, just wait. If you want money, please watch in advance!"
Since the first season of Tomb Raiders, many viewers have paid to watch it in advance. For these viewers, more than 20 yuan is nothing. Being able to watch the next plot in advance will give them a sense of satisfaction.
An inexplicable sense of superiority.
And this sense of superiority will stimulate other viewers as they show off.
"You're such a bitch, how can you still be looked down upon just for watching TV? It's just over twenty yuan, as if no one has it."
Yes, this is the reason why Han Fei didn't add water to the plot. Eight episodes cost three yuan per episode. If you watch them all on demand, it's only 24 yuan. This is also the psychological price of most consumers. Once they exceed thirty, they will
Some viewers thought: Isn’t it delicious if I can use it to charge my phone bill? And for 24 yuan, there are no corresponding consumer products for viewers to compare.
There is an interesting phenomenon, that is, the vast majority of users who spend three yuan will watch all the remaining episodes on demand. Otherwise, they will feel that they are at a loss and the money they spent before will be wasted.
"Hey, are you really not considering coming to Penguin Video? As the general manager of the product department, I can still make the decision." After Liu Bin looked at the data at two o'clock, he had to admit that the young man in front of him would be the user.
My thoughts have been completely figured out.
Han Fei smiled and shook his head: "You should know that I can't stand restraint."
Liu Bin actually knew that Han Fei would refuse, but he would not give in until he gave it a try.
"What are your plans for the next play?"
"I've been too tired recently, I should take some rest." What Han Fei said is true. In the past year or so, not only him, but everyone in the company has been working hard. Even the machines need maintenance.
"Okay, if you have a plan, be sure to notify us in advance. Penguin Video will be your best partner." Liu Bin extended his hand with a sincere expression.
"Definitely." A pair of hands clasped together.
There is a statistical report on the table next to it. The number of advance on-demand views of the fifth episode exceeded 7 million within one hour, which means that the revenue from this alone exceeded 20 million.
If such data comes out, the entire industry will probably be shaken.