At eight o'clock the next day, Penguin Video announced the various data of [Sand Diving in Angry Sea] to the entire Internet. After a series of data were released, it immediately caused a wave of hype on the entire Internet. That day, Penguin Video's stock price skyrocketed.
It opened high and moved high, hitting the daily limit in less than half a day, which in turn even drove up Penguin Holdings' share price.
Of course, this is only in the capital market. What really caused a stir was in the film and television industry. Originally, everyone was mentally prepared and expected that "Dive into the Sand" would be a hit, but no one expected that the data would be so terrifying.
The first person who couldn't sit still was Kiwi Video. Although the A-level production originally expected to be launched in June has been postponed, the data was so ugly that in the end, it had to be a carefully produced self-made drama.
To recover the losses, but everyone can see that this relatively well-produced drama has no choice but to be used as cannon fodder in the face of "The Rage in the Sand".
For this reason, Zhang Liang, CEO of Kiwi Video, even called Han Fei to inquire about the filming plan for the next season of Tomb Raiders.
However, Han Fei was told that he was too tired recently and needed to recuperate for a while, so he could only vaguely pass it by.
After Penguin Video achieved great success, it did not forget to pursue the victory. Not only did it not reduce its publicity funds, but Liu Bin added several million more with a stroke of his pen.
And when these millions are put on the Internet, they become soft articles touting one after another.
"Tomb Raiders Notes is made with conscience, panoramic special effects, every bubble in the sea is a waste of money."
"Shocked! Han Fei personally confirmed that [Tomb Raiders Notes] is not supernatural, but science fiction. Do you understand?"
Of course, you need to have the capital to brag. If the filming of "Dive into the Sand" looks like shit, the publicity will have a negative effect.
Although most viewers are disgusted by the money-making behavior of showing nudity in advance on demand, they have to admit that at least "Dive into the Sand" is worth the ticket price.
First of all, it is the simplification of the plot. There is no silly love plot in "The Furious Sea". All the plots revolve around the clues, and they are revealed step by step, and suspense rises one after another.
If this was produced by another team, the same plot would not be worth the IP value of "Tomb Raiders Notes" if it were not watered down for twenty or thirty episodes.
Of course, not everyone likes the RMB, not to mention the film and television works. Some netizens said that "The Rage in the Sand" did not achieve the effect they expected. Most people still resent the special effects. After all, the plot in the sea is
Shot under a green screen, the special effects will indeed be slightly distorted, and it is normal for some people to complain.
Generally speaking, viewers who have watched it have a pretty good impression of "Sand in the Raging Sea", which can be seen from the 8.1 rating on Wandou.com.
However, any film involving special effects does not have a high rating on Wandou.com. After all, the special effects are made in China, and everyone knows that it is very rare for "Dive into the Sand" to have such a high rating.
And this was only the first day. In the following week, with the fermentation of word-of-mouth and the promotion of the media, more and more viewers who had never watched Tomb Raiders noticed this film, and even led to the second film.
The number of clicks for the first season of [Qixing Lu Palace].
Penguin Video also reacted very quickly, revoking all VIPs for the first season of "Qixing Lu Palace" and setting it to free viewing, which also attracted a wave of traffic to "Dive into the Sands of the Raging Sea".
Zhao Mengru and Lao Fan watched the data rising day by day, and their eyebrows almost fell off with joy. In their eyes, what increased was not data, but money. According to this trend, their investment of several million would at least make money.
More than ten times the income.
As the major investor, Han Fei is naturally the biggest beneficiary. According to conservative estimates, there will be at least 200 million net profits.
Unfortunately, due to the existence of advance on-demand, the first half of the month will be the bulk of the revenue, and then the revenue will start to shrink. After all, there are only a very small number of users who are willing to spend money on a single episode, and this market has not been fully developed.
come out.
Just imagine that it took major video platforms more than ten years and countless funds to cultivate hundreds of millions of paid membership users. It will take at least several years to convert these users into on-demand users.
This also directly results in the success of "Tomb Raiders" being difficult to copy. First of all, "Tomb Raiders" is the first drama to enjoy the benefits of advanced on-demand, and it has also accumulated the paying habits of some users. Don't underestimate this payment.
Habits, the hardest part of cultivating users to pay is never from 1 to 1 million, but from 0-1. Once this consumer psychology is opened, users will open a door, and they will find many reasons for themselves.
Support your own consumption point of view, which is something other dramas cannot do.
Secondly, the series of each season of "Tomb Raiders Notes" are very streamlined, but the production costs are huge. Other series simply don't dare to do this. This is equivalent to gambling. Once you lose tens of millions of dollars in gambling, your investment will be in vain.
, is unacceptable to any film and television company. They are more willing to inject water into the plot, hire a few stars to act in forty or fifty episodes, and make steady money. Isn't it delicious?
Of course, there is no shortage of practitioners in any circle. Later, some online dramas did try the same routine, but in the end they lost all their money. This also conveyed to all insiders a concept that without strong IP as support,
This charging method of taking money directly from users' pockets is impossible to succeed.
And [Tomb Robbers Notes] has become the only super IP in the entire network that has this ability.
At the end of June, the fifth and sixth episodes of "The Sands in the Raging Sea" were released, and then two episodes were released every week for free viewing. Just when everyone thought that the data of "The Sands in the Raging Sea" would drop significantly.
[Longing for Life] finally aired the episode recorded by Han Fei.
As the most popular variety show on the Internet at the moment, it definitely has a large audience. Han Fei's performance is also eye-catching, especially the interaction with Zifeng. Netizens joked that Zifeng has an extra brother.
As for the last song "Blue Lotus", people can see Han Fei who is talented and full of romantic feelings.
In an instant, many literary and artistic young people flocked to it and were proud to be Han Fei's fans.
This wave of popularity has pushed the data of [Sand in the Raging Sea] up several levels. The data has been on an upward trend for a week.
In July, the student holidays triggered another wave of craze. Although the revenue from on-demand services decreased, the share of membership value-added services increased significantly.
It was not until the beginning of August that the data for "The Wrathful Sea" began to decline, and Han Fei was finally no longer a "negative man" with a debt of 200 million.