After staying in Fengning County for a few more days, the crew packed up all the filming equipment, and the group returned to the capital in a grand manner. Jiang Qinghou dove into the editing room.
Han Fei is not idle either. Not only does he have to formulate the next publicity plan, but most importantly, he also needs to negotiate the release schedule with theaters.
"I don't think there is much problem with the publicity plan formulated by Lu Ping, but in terms of the main direction, I think it should focus on the emotional card, so as to say: If you go back to the past, you ***, so that netizens will have the fun of actively participating.
, In fact, with the development of the Internet to this day, I don’t know if you have noticed that there is a trend that is becoming more and more obvious.”
"That's the expression. In the past, most netizens were receivers and transmitters of content. They only passively received or forwarded information from others. But now more and more netizens have become creators of content. They are eager to
There is a very obvious data that can express one's own views on things, and that is the rise of self-media."
When Han Fei said this, he paused: "Netizens themselves are the content, so we can't completely treat them as traffic. We invite them to participate in our activities, and we can also send some small gifts, such as [Charlotte's Annoyance]
】The premiere tickets and the Tomb Raider series figures don’t cost too much, and you might get unexpected publicity effects.”
Lu Ping sighed secretly. He had been working on this plan for a long time and thought it was perfect. However, Han Fei just proposed a plan with less investment and higher efficiency in an instant. This ability is really enviable.
"Stop sighing, I won't be envious anymore. This is talent. Otherwise, why would he be the boss?" Fan Bin smiled and patted Lu Ping on the shoulder.
"Yes." Lu Ping thought about it. In fact, everyone in the Screenwriters Club is very ambitious. If Han Fei wasn't better than them, how could everyone be willing to work under him without any complaints?
Lu Ping quickly found a Weibo promoter and negotiated. Weibo would naturally be happy to see such an event, as it would not only make money, but also increase users' daily life.
So, that night, a discussion activity "What if you went back in time and you ***" appeared on the homepage of Weibo. When I clicked on it, I found that it was actually a prize-winning topic collection activity for "Charlotte's Troubles". The rules
It's also very simple. The crew will select all topics that meet the standards, and in the end 30 netizens will receive various gifts.
Although I knew it was just for publicity, this topic did attract many netizens with stories.
Netizen I am a fish: "If I go back to the past, I will study hard, learn English well, then apply to study abroad, and go to the UK to find her. The days of long-distance love are really too difficult. She will graduate next year, and she will still wear the same clothes
Does the blue and white pleated skirt appear in front of me?"
Netizen Ji Feng: "If I go back to the past, I will cherish my four years in college and never waste it in endless games. Maybe I will use the time to recharge myself, maybe I will find a cute girl and have a sweet talk.
It was a rough love affair, but two years after graduation, I realized that I had wasted the most precious four years of my life."
Someone took the initiative, and soon the comments started to grow like spring grass. Some netizens who didn't have so many stories also started to like, comment, and forward. Just like that, a week later.
Weibo officials discovered that this special section that relied on "krypton gold" to get on the homepage was actually very popular, and the number of topics remained high, so they immediately took the initiative to recommend the special section on the homepage.
In this way, more and more netizens have seen this special area, and some self-media authors have also begun to create secondary works on it. Some even directly edited some of the classic messages and published them with some videos. Of course, these
Comments also need to indicate the source, which invisibly adds to the fire.
Lu Ping has been watching the special area become more and more popular these days, and he admires Han Fei in his heart. Except for hiring a small editor to write some soft articles in the early stage, he didn't put much effort later. The popularity just increased, and he still had a lot of money.
No money was spent, and the publicity effect has far exceeded expectations.
Han Fei was not surprised by this. People always have many regrets when they grow up, and the topic "if we could go back to the past" directly points to the softest part of people's hearts.
In fact, just like many rebirth and time travel novels, everyone knows that the past cannot be changed, but this does not prevent everyone from liking to read this kind of novel, especially when seeing the protagonist change his destiny in the book, it will give him a strong sense of substitution.
Suddenly, large-scale short video software such as certain hands, certain Kuaishou, and even Bilibili began to have authors who made secondary creations on this topic. Some of them had millions of views. With the promotion of profits, people will naturally go there.
To create content, this topic has quietly become a hot word.
In this way, "Charlotte Trouble" also set the tone from the beginning that it was not just a comedy, allowing some viewers to eliminate the negative impression that Han Fei wanted to make money through low-cost comedy.
At the same time, the post-production of "Charlotte Trouble" took two months, and finally the first rough cut sample was produced.
The publicity here is in full swing, and Han Fei's negotiations with several major theater chains are also coming to an end. Of course, this is also thanks to Hua Yi Culture. The reason why Hua Yi is willing to help Han Fei is, in the final analysis, inevitable due to the exchange of interests.
As a result, most of the actors in "Soul Ferry" are from Huayi culture, so it is not difficult to understand why they reciprocate the kindness.
With Hua Yi's matchmaking, Han Fei also showed his strength with his strong online publicity capabilities. After seeing the rough cut samples, several other theaters also expressed that they could provide a minimum of 18% of the film schedule, and Hua Yi
He was given 34% of the film schedule, which is already like the treatment of a godson.
The final scheduled release date is scheduled during the National Day holiday, which is also a busy time. It is quite difficult to squeeze out such a film schedule.
As for the share, Han Fei is responsible for distribution and promotion. After excluding various taxes and fees, the final box office share he can get is 45%.
It's interesting to say that there are two movies invested by "Gold Medal Film and Television" that were released at the same time. One is the gangster film "Black Gold" directed by the famous Hong Kong director McDull, and the other is a horror film "Gold Medal Film and Television" produced by itself.
Phantom of the Capital".
However, compared to these two movies, Han Fei is more concerned about the other two works of the same period, one is the Hollywood movie "Jumanji" and the other is "April on Earth" by the famous domestic director An He.
Previous National Day schedules have been a battlefield for major film and television companies. During this period, miraculous movie box office successes have occurred, and many films with huge investments have suffered failures.
From the moment the schedule was set, all the film and television companies agreed on a life-and-death war, because there was only one winner in the end.