The topic of "if we could go back in time" continues to ferment, and compared to the clever promotion adopted by Han Fei, the methods adopted by other crews are much simpler and cruder, with various soft articles and fake fans to heighten the atmosphere.
Of course, there are also some bloody gossips. For example, it was revealed that the female lead in "Phantom of the City" was frightened during filming and was hospitalized for treatment.
The male and female leads of "Black Gold" have already moved in together due to their love for drama, and good things are about to happen.
The heroine of "April in the World" broke down emotionally due to being too deep into the scene and cried bitterly at her best friend's home.
Well, it's such a coincidence that the only Hollywood blockbuster "Jumanji" that doesn't have any gossip is because it was directly funded with money for publicity. The publicity cost of several million US dollars can last for a long time based on the exchange rate.
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Sure enough, as soon as these gossips were released, the popularity of "What if I went back to the past" dropped a lot, and it was obvious that some netizens were distracted.
In this regard, Han Fei had no other choice but to approve a 10 million publicity fee to Lu Ping with a stroke of a pen. After receiving the money, Lu Ping also began to join in the brutal fighting.
In September, the promotional activities have entered the sprint stage, and various program invitations have become the targets of competition for various crews. Han Fei's disadvantage has become obvious. Variety shows naturally hope to invite more famous stars, so that
Only the programs produced will have ratings.
The two male leads of "Black Gold" are known as Black Wind Shuangsha, and they are considered to be one of the few actors with box office appeal in the Mainland.
Although the leading female lead in "Phantom of the City" is a bit outdated, she was once a popular actress all over the country.
The female lead in "April in the World" is Yang Kexin, and the male lead is Zhang Jun. It is worth mentioning that Zhang Jun is the male lead in "Fire 1941" and is now a powerful actor with the title of Best Actor.
In contrast, the cast of "Charlotte's Trouble" is completely unwatchable. Han Fei has no choice but to lead people to some second-tier variety shows. Even so, there are often appearances where he is clearly verbally
It was a good announcement, but when it came time to sign the contract, the TV station regretted it.
At first, Han Fei didn't care. After all, this kind of thing is very common in the industry. Later, after asking about it, he found out that it turned out that a bigger star had promoted them. It was obviously the work of several competitors.
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While he was thinking about countermeasures, the phone rang suddenly. Han Fei was stunned when he saw the caller ID: "Hello."
"What? Don't you remember me?" The voice on the other end of the phone carried a hint of resentment.
"No way, I'm just surprised why you called me at this time."
The person who called Han Fei was Yang Kexin. To be honest, he and Yang Kexin hadn't communicated with each other for a long time. I just heard that Yang Kexin had been making movies in the past few years and had achieved quite a lot. It was said that she even received a Best Actress nomination.
Hearing what Han Fei said, Yang Kexin's voice was a little excited: "Just remember, for the sake of being such a good boy, I want to tell you some news. Gold Medal Film and Television has reached an agreement with our crew to completely stop you. You have to be careful.
point."
Han Fei was not surprised by this news. He was silent for a few seconds and then warned: "Well, thank you, but your status is sensitive now, so we should not have any contact for the time being. We will treat you to dinner after this period of time has passed."
"Okay." Yang Kexin also hung up the phone neatly.
After hanging up the phone, Han Fei quickly called Lu Ping over: "From now on, put all the focus of publicity on offline publicity, contact the advertising company, I want to have all major transportation stations in first- and second-tier cities within a month.
Everyone has seen the advertisement of [Charlotte Troubles], remember that I want all the advertising space, and I must not give any chance to my competitors!"
"In addition, all the theaters we cooperate with in third- and fourth-tier cities have taken down the most conspicuous advertising spaces. You may have to work harder during this period and be a trapeze artist for a period of time!"
Online publicity does have a wider audience and lower costs, but the main consumer group of theaters today is still young office workers. Placing advertisements on their only way will have a more intuitive publicity effect and a higher revenue ratio.
, the only drawback is that it’s too expensive.
Lu Ping had no doubts about Han Fei's words, and had almost formed a habit. He started calling the advertising agency without saying anything, and started running around with the publicity team in the afternoon.
Han Fei was not idle either, and directly decided with Huayi Culture to place posters in prominent locations in all theaters in their theater chain, and it took two months to do so.
People in Hua Yi's cultural publicity department also secretly smacked their lips. They had only seen this kind of publicity method more than ten years ago when the Internet was not very developed. Nowadays, most of the investment in movie promotion has been transferred to online. It is nothing more than online.
The rent for purchasing all kinds of materials is too expensive, and most film and television companies cannot afford it.
Now Han Fei actually did the opposite, which is really puzzling. However, for Huayi Culture, money is not earned in vain. Not only did he happily sign the contract, but he also generously gave it away.
Promotional locations in some corridors.
Just half a month later, Han Fei spent 25 million on promotional expenses, and this was just the beginning. The promotion of third- and fourth-tier theaters has not yet been fully implemented. If it is fully rolled out, the final
Publicity expenses must be at least 38 million.
It's just that Han Fei's unscrupulous operation has aroused the contempt of his colleagues, thinking that he simply sought medical treatment in a hurry. We must know that today is the era of mobile Internet of Things, how effective can it be to promote advertising alone?
Huang Hexiang, the boss of Gold Medal Film and Television, is suspicious and cautious about this. He has played against Han Fei and naturally knows the other party's talent in publicity. The popularity of the topic "If We Go Back in Time" is enough to prove his ability in this regard.
Achievements.
As an opponent, Huang Hexiang has carefully studied Han Fei's experience since he started working in the industry, and often even praises Han Fei for some of his seemingly unconstrained ideas. In his impression, Han Fei has always done big things with small money and used ingenuity to defeat others.
behavior style.
Why do you suddenly become like a nouveau riche now? What kind of trouble is this?
Han Fei ignored the outside discussions at all. After Lu Ping launched the local promotion, South Korea began to communicate with many self-media and film critics in the film industry through some labor unions.
At that time, many up hosts and anchors began to "chat", and colleagues were dazzled by Han Fei's dazzling operations. Huang Hexiang was the first to react. He contacted these guilds immediately. Unfortunately, Han Fei spent a lot of time.
Price buyout and high-frequency "chatting" are very harmful to self-media authors. If they don't do it right, they will lose their followers, and Huang Hexiang can only return without success.
In just one month, the two sides went back and forth, winning and losing. In the eyes of the outside world, Han Fei only won miserably. It is conservatively estimated that he has burned 45 million in publicity alone. You know
The production cost of Charlotte's Troubles was only over 20 million.