On September 30th, five movie premieres were held at the same time. In fact, the premieres of "Phantom of the City" and "Black Gold" were not originally on this day. Huang Hexiang postponed them for two days, obviously to give Han Fei some time.
Look at the color.
At the premiere of "Phantom of the Capital", Huang Hexiang originally walked into the theater with a smile on his face, but before he entered the door, the smile on his face froze. The large poster of "Charlotte" was so dazzling.
Suppressing the anger in his heart, Huang Hexiang could only comfort himself. This fool Han Fei spent a lot of money to buy this. There will be times in the future when he will cry.
But when I entered the theater, I realized that something was wrong. It was obviously the premiere of "Phantom of the Capital". As a result, except for some roll-up banners, there were not even promotional posters. Instead, all the prominent posters were "Charlotte".
trouble".
"What's going on? Those who didn't know thought it was their premiere? How did you communicate with the theaters?" Huang Hexiang asked through gritted teeth.
The producer smiled bitterly: "There is nothing we can do. All the conspicuous positions have been taken away by them, and the contract has it clearly stated in black and white. The theater chain does not dare to risk being fined by pasting our posters."
"Hiss~~~" Huang Hexiang suddenly took a breath of cold air. He finally knew why he did this. In such an environment, some weak-willed audiences saw the whole place full of "Charlotte Trouble"
What ideas will the poster generate?
The other crews were equally awkward. It was obviously their premiere, but the prominent spots in the theater were occupied by posters of "Charlotte". Those who didn't know it thought it was the premiere of "Charlotte".
present.
But now that there was no way to remedy the situation, Huang Hexiang could only ask his men to go to other theaters to see if the situation was the same. The news that came back made him almost faint.
The premiere was about to begin, and Huang Hexiang had no choice but to bite the bullet and enter the screening room. To his relief, the screening room was full, and the leading actors interacted very enthusiastically with the audience.
Gradually, Huang Hexiang also slowly regained his breath, thinking: Maybe the situation is not as bad as he thought. How many viewers still come to the theater to buy tickets now? Most of them book tickets directly online.
As long as the online promotion is in place, there is no need to worry about the impact on the audience.
But is this really the case? Before the premiere ended, Huang Hexiang found an opportunity to sneak out and looked at the time. It was already half past eleven. There were already some young audiences sitting on the sofas in the theater lobby. It should be
We are waiting for the zero o'clock screening.
Huang Hexiang pretended to be a reporter, took out his mobile phone, opened the shooting software, and pretended to interview: "Hello, I am a reporter from ***. I have a question and I want to interview you. Can you do it?"
"OK."
"Excuse me, are you going to watch the midnight premiere? There will be a total of five movies premiering today. Which one are you going to watch?" Huang Hexiang asked with a pleasant smile.
"Of course it's [Charlotte Troubles], I'm a loyal fan of Han Fei..." The woman became more and more enthusiastic as she spoke.
Huang Hexiang was as disgusted as eating a fly, and quickly said: "Thank you for sharing, that's all."
"Okay, where will your video be posted? I'll make a note of it and ask my friends to click it for you. Also, remember to make me look nice."
Huang Hexiang forced a smile and casually reported a certain message, then quickly ran away.
This time Huang Hexiang learned his lesson and asked a man to ask.
The man glanced at Huang Hexiang: "I prefer art films. I am a die-hard fan of An He. Naturally, I came to see [April in the World]. I have bought the tickets."
Huang Hexiang was a little uncomfortable, but it was okay. It would be acceptable if it wasn't "Charlotte's Trouble".
Just when Huang Hexiang was about to leave, a girl suddenly stepped forward and patted the man on the shoulder. The two of them felt bored for a while.
The woman asked: "What ticket did you buy? What? [April in the World] sounded like an art film. It was boring. I quickly refunded the ticket and exchanged it for another one."
The man couldn't resist and had to refund the ticket: "Then, what should we watch?"
Huang Hexiang was just about to recommend two of his own films, but the girl glanced at the theater lobby and said, "That's it, [Charlotte's Trouble]. Look at this poster. Go back in time. This theme is great, and it's a comedy.
That’s it.”
Huang Hexiang's chest felt as if he had been hit by a speeding truck. He felt suffocated for a while. He suddenly had an ominous premonition. Could it be that they worked hard to promote the movie and finally attracted the audience to the theater, but they were attracted by Han Fei?
The poster was cut off?
In fact, this kind of situation is not uncommon in theaters. Most viewers actually have no subjective opinions. They originally bought tickets online, but when they arrived at the venue, they found that the prominent places were posters of "Charlotte Trouble". Visually,
The direct impact I received was much more direct than watching variety shows online.
More and more viewers are canceling their tickets, while fewer and fewer tickets for "Charlotte Trouble" are available until.
"Damn it, I just saw five tickets, why are they gone?"
"What the hell, I bought the wrong seat. I was about to return it and buy it again, but it was gone within two minutes."
The only good thing is that the film schedule of "Charlotte Trouble" is not high, so after the midnight show is basically full, the audience can't buy a refund even if they want to.
But this will leave an impression on the audience, after all, what is not available is the best, and watching other movies with such emotions will also make the audience picky about the movie they are watching, and many flaws will be revealed.
magnified into shortcomings.
On the other side, Han Fei's premiere was also held. Amidst a round of applause, the main creators once again took the stage to thank the audience for their support. Jiang Qinghou was so excited that his hands were shaking, not to mention the new recruits like Ma Lili.
After the premiere, various ratings appeared on Wandou.com, which is also a battleground for military strategists. At first, driven by many professional film critics, the rating of "Charlotte Trouble" was as high as 8.9, but then the navy began to
Joining the battle, two hours later, the rating dropped to 8.6.
The real score should be between 8.4. Generally speaking, the audience's evaluation of "Charlotte Trouble" is still very high.
The initial score of "Phantom of the Capital" is 7.5, and the score of "Black Gold" is 6.8. It is obvious that the Hong Kong police and gangster film style has been difficult to adapt to the current market environment.
The rating of "April on Earth" is the highest among the five films at 9.2. However, if we look at the number of viewers, this literary film does not seem to be so popular.
As for "Jumanji", the score is only 6.5, but for a typical Hollywood popcorn movie, this score is actually not low, and as the only 3D movie released at the same time, it still has a great advantage.
Of course, the rating is just a reference. For commercial movies, the box office determines everything, and the zero-point box office can often determine the final box office trend, which is a very critical data.