Chapter 314: Twenty years of professional black people.
Huang Hexiang also got such a piece of data, but it was a little different from what Han Fei and the others imagined. The conference room of Gold Medal Film and Television was completely silent, with no celebration or cheering at all.
Because everyone knows that "Black Gold" has completely hit the streets. Director Xiangjiang once again proved that their old tricks no longer work. "Phantom of the Capital" seems to have done well, but you must know that this is a thriller, with zero opening hours.
It is normal for the box office to be high, and the most important thing is the number of films scheduled. "Black Gold" has 23% of the films scheduled, "Phantom" has 31%, and "Charlotte" has only 18% of the films scheduled.
People who have been in this industry for so long naturally understand what this data means. The extra box office of "Phantom of the City" is basically due to the number of films scheduled. What is there to celebrate?
"From now on, everyone is on the move. Actors will continue to go on road shows. Xuanfa will increase publicity efforts to suppress [Charlotte Troubles]." Huang Hexiang felt inexplicably guilty. He seemed to have encountered this situation before.
Have you been there? When was it? It seems to be the "Fenghua of the Tang Dynasty"
"No, this kind of thing will never happen again." Huang Hexiang suddenly had an idea in his mind and said to his subordinates: "Quickly, get rid of all your people and go to third- and fourth-tier cities to see if there are still advertising spaces in the theaters there.
If they are there or not, if they are there, capture them. If they are gone, then continue to move to more remote cities, even county-level cities. We must get ahead of them and get more advertising spaces!"
...
The same situation also happened to the other two film and television companies. Although "April on Earth" is a literary film, who doesn't want a higher box office?
"Kexin, wake up quickly, we are going to the next stop soon." Manager Sister Ru gently pushed.
Yang Kexin yawned and opened her eyes: "Sister Ru, is the midnight box office out?"
"Coming out..."
Yang Kexin's eyes lit up. Sister Ru thought she was happy about the box office performance of "April on Earth", but in fact, her mind had long gone.
Generally speaking, when Hollywood movies are released in China, they are imported through China Film Company, which is also the only film company with the qualification to import movies. However, Hollywood giants love and hate China Film Company.
Of course they love it because this company can help them make money, but they hate it because this film company doesn't seem to be entirely motivated by money.
That's right, not only in terms of introduction quotas, but also in terms of promotion and distribution, China Film Company seems so listless towards Hollywood movies. Even if the Hollywood giants are anxious, they still look unhurried. This is also directly
As a result, many Hollywood movies could have achieved higher box office numbers, but ultimately missed out.
The same goes for "Jumanji". The Chinese staff stationed by Sony Columbia Pictures were anxious and asked for more publicity, but China Film's reply was: Isn't the current situation very good? Don't worry, the road has to be walked step by step.
, the meal should be eaten in one bite.
Originally, the main actor was not able to participate in the road show, which was already a huge hindrance, and he was unable to increase publicity. This is the dilemma of Hollywood movies in China.
.......
On the other side, Han Fei is also doing the same thing. Whether it is online promotion or competition for advertising space in offline theaters, he is racing against time.
Sure enough, it didn't take long for Lu Ping to call and ask for support, because the advertising space in some theaters in remote cities had been taken away by people from Gold Medal Film and Television.
Han Fei could only bring the crew to support him personally. After all, the company was a start-up and the staffing of each department was still incomparable to that of a mature company like Gold Medal Film and Television.
With Han Fei and others joining him, Lu Ping could finally breathe a sigh of relief. During this period, he wished he had the ability to clone himself, so that one person could serve as ten people, but the manpower sent by Gold Medal Film and Television really outnumbered them.
several times.
In this way, the two sides started a fierce battle for advertising space, and even paid double the price to grab an advertising space from the other side. In this regard, Han Fei, as the boss, naturally had much more decision-making power than Gold Medal Film and Television.
Huang Hexiang didn't expect that Han Fei could actually do this. After all, he had to guard against the people below him taking his kickbacks with the theater, so he inevitably missed opportunities one after another. By the time he realized what he was doing and left the theater in person, Han Fei had already joined most of the theaters.
Mainstream theaters in densely populated prefecture-level cities and county-level cities have signed contracts.
Although another 10 million yuan was spent on publicity, facts have proven that the effect is still very obvious. Many viewers arrived at the theater not knowing what to watch, or they originally bought tickets, but at the end they saw "Charlotte Trouble" in the theater lobby.
Poster, I immediately changed my mind.
Of course, this is also related to the reputation of "Charlotte Trouble". Since the first day of screening, the rating of "Charlotte Trouble" on Pea.com has not been lower than 8.2, and sometimes even rose to 8.5. You must know that comedy
Movies generally don't get very high ratings, but to be able to get so many viewers to give them high ratings means that there must be something in this movie that touches them.
The box office of "Charlotte Troubles" on the first day was 53.42 million, and the occupancy rate generally reached 86%. In some first-tier cities, the occupancy rate even exceeded 92%. Some theaters in downtown areas even found it difficult to get a ticket, and some audiences began to
Complaining that the number of films arranged by theaters is too small.
The box office of "Black Gold" on the first day was only 13.46 million, and the attendance rate was less than 60%. Many theaters that responded quickly have already reduced the film's scheduling to 18%, and the extra scheduling will naturally give it to
The "Charlotte Troubles" of making money.
Although "Black Gold" has temporarily withdrawn from the box office competition, the box office trend of "Phantom of the Capital" has unexpectedly stabilized. The promotion department of Gold Medal Film and Television also promoted the banner of "China's Best Thriller", and the first-day box office
67.42 million, stabilizing the "Charlotte Troubles" by a margin.
"Jumanji" relied on the advantage of 3D ticket prices to achieve the first-day box office mark of 110 million. It was also the first film to break 100 million during the National Day schedule, and received a considerable wave of traffic.
The first-day box office of "April on Earth" was 13.79 million. This box office result is quite good for a literary film, and the reputation is also good. As the heroine, Yang Kexin really showed her face, and her fans have even
Shout out: Best Actress of the Golden Rooster Award.
The competition for the box office will become more intense in the next week. After all, it is the Golden Week. After this consumption peak, the box office will definitely drop significantly in the later period.
As a result, the war situation escalated again, and various shady materials began to appear on the Internet, mainly focusing on "Phantom of the Capital" and "Charlotte Trouble". Huang Hexiang was guilty of evil, and Han Fei was not a gentleman.
We directly hired a large group of trolls to set the pace. It’s a thriller. To put it bluntly, it’s a horror movie. You must know that in terms of film review, this kind of subject is inherently disadvantageous. It looked scary at the beginning, but in the end it was either someone pretending to be a ghost or someone pretending to be a ghost.
It's just an hallucination experienced by the protagonist. As long as you seize this point to make it worse, any public relations will be useless.
Huang Hexiang was so depressed when he saw the online reviews that he almost vomited blood. He could tell whose hand it was from such a professional look.