On the second day, the box office of "Charlotte Trouble" was 67.25 million, and the total box office exceeded 120 million.
The box office of "Phantom of the Capital" was 68 million. Although it was an increase from the first day's box office, the overall box office has declined. Obviously, this type of subject matter is still restricted.
"April on Earth" also completely withdrew from the competition for the box office list, with a box office of 12.5 million on the second day. According to this trend, it is basically impossible to exceed 200 million.
"Jumanji" is as brave as ever, with a box office of 134 million on the second day and a total box office of 244 million, ranking far ahead at the top of the list. For a while, many media people exclaimed, "Hollywood blockbusters crushed many Chinese-language movies to reach the top."
However, starting from the third day, the film schedule of "Charlotte Trouble" has generally reached 28%. Huayi Cinema has increased the film schedule to 45%, and due to the fermentation of word-of-mouth, coupled with the increase in theaters and public transportation stations
Poster promotion, Han Fei's early investment finally began to reap returns.
On the third day, the box office of "Charlotte Trouble" caused a huge increase, reaching 86 million. On the fourth day, there was no significant increase, but it remained at 87 million.
In contrast, several other competing products have experienced varying degrees of decline, among which "Jumanji" is the most prominent, falling below the 100 million mark for the first time, with a single-day box office of only 95 million, and only 92 million on the fourth day.
, it has never exceeded the 100 million yuan mark since then.
The same goes for "Phantom of the Capital", except that the box office did not drop that significantly. The box office on the third day was 67 million and the fourth day was 67.3 million. However, the decline could not be stopped.
The most sensitive people about the box office are not the audience, nor the film and television production companies, but the theaters. They know exactly what the attendance rate of a movie is. The attendance rate represents money in vain. Who will follow the money?
make life difficult for?
Starting from the fifth day, the general film schedule of "Charlotte" has reached 35%, and the single-day box office finally exceeded 100 million, surpassing "Jumanji" for the first time to become the single-day box office champion.
Han Fei seized the opportunity: "Quickly, let's use the Chinese-language film's counterattack against Hollywood blockbusters as the theme, soft articles, short videos, no matter what form, I want all netizens to see this news."
"Understood." Lu Ping began to carry out Han Fei's orders without hesitation. After this tough battle, the entire company's publicity team has made great progress in both execution and mental outlook.
At the same time, some TV programs also began to invite the leading actors. Although the practices of these programs were a bit annoying before, this is the ecology of the entertainment industry. Now is the critical moment to compete for the box office. Naturally, we cannot act on impulse. All the leading actors
It spread out and began to appear frequently on TV for publicity.
Among them, although Xie Buchen and Qin Ming were supporting roles, they broke everyone's previous stereotypes about them and gained the love of many passers-by.
Ma Lili was the one who surprised the program team the most. Her humorous expression and roughness that were different from other actresses brought unexpected effects to the program. Han Fei also watched her program, and I have to say,
Ma Lili is an actor who is very good at seizing opportunities, and her advantage over other actresses is that she has no so-called idol baggage at all and can express herself, show off, and even act ugly and funny.
A girl like Shen Weiwei doesn't even need to do anything. Just stand there and she will attract the attention of the audience. In addition, the host will reveal her identity as a model from time to time and occasionally do a show or something, which makes her look like a goddess. , gained the attention of many fans.
Because Han Fei had to take charge of the planning, he did not participate in various publicity and road shows. However, many people had a changed impression of him because of the role of "Charlotte".
Time passed quickly, and the seven-day National Day Golden Week holiday finally came to an end. At two o'clock in the morning, Han Fei did not sleep, but was waiting for yesterday's box office statistics.
The impact of the first week's box office on the overall box office is undoubtedly huge. For most movies, you can almost calculate the final box office just by looking at the first week's box office. The calculation formula is a bit complicated, but generally speaking, the first week's box office will be three times the total box office. About one to half.
"It's out." Lu Ping couldn't restrain the joy on his face.
Han Fei took it and took a look. On the seventh day, the box office reached 120 million. It exceeded 100 million for three consecutive days. It was considered the last moment of madness. There will definitely be a certain decline in the box office after that. As for how much the decline will be, we still have to see. The quality of the film.
"Let's announce the first week's box office and do a wave of publicity." Han Fei ordered. After using up the bonuses from the National Day holiday, the next step will be to rely entirely on publicity to attract the audience.
"The box office of Charlotte's Troubles exceeded 720 million in its first week. It is only 360 million away from the brave adventure. Can it finally counterattack and reach the top?"
"The biggest dark horse in the 11th period, Charlotte's troubles cost only 23 million, and the box office exceeded 700 million in the first week..."
Similar soft articles began to be widely publicized on the Internet. Huang Hexiang became angry and refused to comment. These soft articles did not mention the "Phantom of the Capital". Isn't this a clear look down on people?
But I have to admit that "Phantom of the Capital" has indeed lost the qualification to compete for the box office championship. The box office in its first week was only 460 million. However, for a thriller, this result is quite good, and it can even be ranked among Chinese thrillers. This field ranks among the top few.
That's right, Han Fei really didn't take the "Capital Mirage" seriously. Since the fifth day, it was destined that the "Capital Mirage" had exhausted its potential. The only goal he had left was the "Capital Mirage" that had been standing in front of him. The brave take risks".
Challenging a movie with a box office of over 1 billion is not a conventional choice. Even if the public relations of "Jumanji" is not strong enough, at the box office, Hollywood movies with 3D ticket price advantage cannot be squeezed.
However, Han Fei is confident that he can unseat this blockbuster. On the eighth day, the single-day box office of "Charlotte" dropped to 92.45 million, while the single-day box office of "Jumanji" dropped even worse, with only 72.5 million in the box office.
Subsequently, "Charlotte" began to bite the back of "Jumanji" and began to erode its original box office advantage little by little.
Seeing that such a passionate counterattack was about to happen, many Chinese movie fans spontaneously began to promote it on the Internet. Gradually, 20 days after the release, the gap between the two sides was only 60 million.
Thirty days after its release, "Charlotte" finally completed its counterattack with 1.82 billion, beating "Jumanji"'s 1.79 billion.
Just when everyone thought that everything was over, "Jumanji" was canceled. Naturally, part of this was the reason why the box office began to decline sharply. Of course, there were also factors that made way for domestic films.
However, none of the newly released films had any impact on "Charlotte". Instead, they allowed the audience to make comparisons. They were not afraid of not knowing what they were selling, but they were afraid of comparing goods. None of these films were masterpieces, otherwise they wouldn't be the same.
It was chosen to be released during this time period, so many viewers looked at the ratings on Pea.com and decisively decided to watch "Charlotte"
The film schedule of "Charlotte Trouble" has also increased to about 42%, and the attendance rate is still strong at about 50%.
After 55 days of release, "Charlotte" had a total box office of 2.87 billion, which unfortunately stopped at the 3 billion mark. However, for such a small-budget film, it is amazing enough to achieve such a high box office.