Chapter Three Hundred and Ninety-Nine: Is Joyous a Real Fable?
My sister-in-law is not optimistic about the success of "Xi Yang Yang". After all, domestic animation has not produced a hit for many years. As for Han Fei's vision in film and television dramas, she naturally has no doubts, but the animation market is like a
The old stagnant water on the beach is difficult to make big waves.
However, Han Fei is the big boss after all, and his decision can only be implemented by his sister-in-law. However, her sister-in-law proposed: "It takes a lot of labor and effort to do it ourselves, and the cost is actually very high. It is better to directly send it to other factories for processing. This way
Equipment, factory buildings, and management costs can all be incurred, we just need to grasp the raw materials and quality control."
What I mean is that the existing production equipment is mainly focused on the mid-to-high-end market, and some low-end products are directly sent to OEM manufacturers.
Han Fei made sense when he thought about it: "But in this case, quality control becomes very important."
"This is not a problem. As long as our order volume is large, factories outside are rushing to do it. Now that the real industry is in such a slump, who dares to neglect such a large order? At worst, we will send more quality control personnel to do the processing.
The factory will keep an eye on it, there will be no problem." My sister-in-law said confidently.
"Okay, then I'll do as you say." Han Fei nodded. My sister-in-law is indeed a professional. She is still very knowledgeable about the factory.
"By the way, where is my cousin?" Han Fei asked.
My sister-in-law sighed when she heard this: "Don't mention it. This guy is away from home all day now. He said he wanted to start his own business, and he has already lost a lot of money. Some time ago, he said he wanted to open a hotel in partnership with someone, and he said he was going to other places.
Investigate the market, and whenever I ask for money, he comes back."
Han Fei didn't ask any more questions after hearing this. He really had no idea about this kind of thing. He stared at the factory for a few days and played with some of the toy samples produced.
"It's pretty good. Make a few sets and wrap them up for me. Take them back for Beibei to play with."
My sister-in-law smiled and said, "Beibei will be in third grade soon. Why are you still playing with this?"
"Sister-in-law, just watch it. This animation is definitely more popular than you have ever seen." Han Fei was full of confidence. You must know that during the time when "Xi Yang Yang" was popular, there was no Peppa Pig.
What's going on?
After returning from the factory, Han Fei went home and gave a set of toys to the little girl. The little girl took one look at it and was not very interested, then threw it aside and said with disdain: "I'm not in kindergarten.
I have a little kid, could you please stop giving me such childish toys?"
Okay, you win, but if you want me again in the future, just figure out how to beg.
Of course, Han Fei did not forget to send a set to Jiang Qinghou. The guy was so happy that he sent it back to his daughter.
The production of the "Xi Yang Yang" cartoon is actually not complicated. It took two months from project establishment to production of the first five episodes, and only the post-dubbing was required.
When it comes to dubbing, Han Fei didn't need to find outsiders at all. He directly asked Xu Qingya to find a few suitable dubbing actors in the audiobook department and dubbed them. They themselves didn't pay much attention to it and just thought it was a simple answer.
For a solo job, the money given is not much, 200 yuan per episode, and you can record several episodes in one hour. The price is quite suitable.
Originally, Han Fei planned to sell "Xi Yang Yang" to CCTV Children's Channel at a low price, but the other party was not interested at all. Finally, he got in touch with a producer of Golden Eagle Cartoon through Teacher Wang, and finally sold it for 2,000 yuan per episode.
The broadcast rights were sold to Golden Eagle Cartoon at a price of .
This price is basically a loss. Although the production cost of "Xi Yang Yang" is relatively low, an episode costs at least 40,000 yuan. Of course, Han Fei does not expect to make money by selling this. To put it bluntly, even if "Xi Yang Yang" is
When it became so popular, it was animated movies that really made money.
Because the production company did not have supporting peripheral products, when they thought of developing peripheral products, they found that the market was basically occupied by pirated copies.
That's why Han Fei prepared peripheral products in advance from the beginning. Of course, the price of doing so is that if "Xi Yang Yang" does not become popular, the initial investment will be wasted.
Mango TV's work efficiency is quite high. After Han Fei paid for a certain amount of advertising time out of his own pocket, the trailer for "Joyful" was officially launched on Mango TV during prime time.
Some animation manufacturers were immediately confused. What the hell? They actually advertised animations on TV stations? It was simply inhumane. All their peers shed tears of envy. After all, they even spent one yuan on the production cost.
After spending two and a half, people actually still have money for advertising?
Therefore, through early advertising, many parents and children also knew that Golden Eagle Cartoon had a new cartoon to be launched.
At 17:30 in the afternoon, Xi Yangyang officially landed on Golden Eagle Cartoon. At this time, many parents had already picked up their children from school. Parents were busy cooking, but their children had to find something to do, otherwise they would feel uneasy, so they
Open Golden Eagle Cartoon and show them cartoons.
"Baby, just watch cartoons for a while and mommy will cook for you, okay?"
Zhao Xi looked at her daughter who had been following her with a headache. Ever since she divorced her husband, her daughter felt very insecure, as if she was afraid that he would abandon her like her father, and she often had nightmares at night.
The daughter nodded reluctantly, and Zhao Xi hurriedly went into the kitchen to work, but what puzzled her was that after a quarter of an hour, the daughter did not come to her. In the past, the daughter would cry if she did not see her for a few minutes.
I quickly went out and took a look, only to find that my daughter not only didn't cry today, but was watching TV with gusto and smiling happily.
Zhao Xi breathed a sigh of relief and didn't care to continue working. When the meal was ready, Zhao Xi hurriedly asked his daughter to eat. The daughter asked with a sweet voice: "Mom, can I eat while you watch?"
"Of course, mom, come and feed you." Zhao Xi held her daughter in his arms distressedly, feeding her while watching cartoons with her.
Gradually, Zhao Xi discovered that this cartoon was a little different from what she had seen before. How should I put it? She was working as a director on a TV station and also worked part-time in self-media. Regarding this cartoon, she had the same experience as others.
Different understanding.
"Hello, everyone, I am Xichen, a less formal film and television up owner. Today, I want to share a cartoon with you. Yes, it is a cartoon, not an animation. How should I say, this
I watched the animation with my daughter, and I didn’t pay much attention to it at first. After all, it was just a cartoon for young children. But after watching two episodes, I found that the setting of Yangcun actually has profound meaning."
"First of all, the lambs in the animation, including Xi Yang Yang and Mei Yang Yang... they are just children. Apart from them, there is only one old man in Yang Village, Man Yang Yang. Isn't this exactly what many of our rural left-behind children are like?
What’s the current situation?”
"Looking at children like Lazy Yang and Feiyangyang, they all have some bad habits. Is it related to the lack of family education?"
Of course, there are relatively few parents with professional knowledge like Zhao Xi. Most parents just find that their children like watching this cartoon more and more, and often watch it eagerly while eating.
After arriving in kindergarten and elementary school, the teacher also discovered that the children seemed to be talking about something: I want to be Xi Yangyang, you are lazy, and so on. If you become Xi Yangyang, you will naturally be happy and happy, and if you become lazy, you will naturally be happy.