At first, Golden Eagle Cartoon did not take "Xi Yang Yang" as a young animation seriously, but after broadcasting two episodes every day for a week, it found that the ratings in the time period from 5:30 to 6:30 pm increased significantly.
The broadcast lasted for half a month, and Golden Eagle Cartoon was just a little surprised. However, after all 40 episodes of the first part of "Xi Yang Yang" were aired and other cartoons were changed, things immediately became serious.
"Hey, Golden Eagle Cartoon? What's going on with you guys? What kind of crappy cartoon is showing? Where's the happy one yesterday? My daughter has been crying."
"Ah?" The operator was dumbfounded. What the hell? He quickly asked: "I'm sorry, I just checked and found that the first episode of "Xi Yang Yang" only has 40 episodes in total, and they have all been aired."
"Is it over? It won't work even after it's over. My daughter kept crying and it broke my heart. If it doesn't work, you can replay it."
"Ah? Replay? It has just finished broadcasting. Ahem, sir, let's put it this way. I will respond to the problems you have reported to the station. I wish you a happy life, bye."
The operator shook his head and thought to himself, this parent is really weird. Are you kidding me? It's just a cartoon. If you can't even handle it for your children, why don't you let your children watch another one? Are there any online resources now?
However, there is really no such thing. Han Fei has been holding the online copyright of "Xi Yang Yang" in his hand, and he can't sell it for a price anyway. It's better to wait for a while. As for the pirated websites, because "Xi Yang Yang" has just been broadcast, the influence is not enough.
, and no one specially went to record it.
As a result, parents soon became restless, especially at this time in the afternoon, when they were finishing their meals. Many children who were still in kindergarten basically had to rely on their parents to feed them. Feeding alone was not enough, and they had to watch TV while watching TV.
Hey, when I turned on the TV, the children didn't see the familiar "Ji Yang Yang", and they immediately became unhappy.
He cried loudly. At first, the parents didn’t know what was going on. But when they heard it, they couldn’t laugh or cry. It was just a cartoon, but the child disagreed: It was not a cartoon, it was a little sheep and a big bad wolf. The big bad wolf had something to do with it.
Didn’t get the lamb? Can Xi Yangyang defeat the Big Big Wolf?
There is no way, nowadays children are like treasures at home, even if the adults don't take it seriously, what about the old people? Seeing the little one crying so hard, it makes me feel distressed, so I quickly think of a way: I, I will call the TV station.
The adults rolled their eyes inwardly, what era is this trick from? However, this trick really worked, and soon Golden Eagle Cartoon’s service hotline was overwhelmed.
This was a real blow-up. The operator never expected that he would be scolded by parents for so long because of a cartoon. Moreover, the process of all calls was the same. First, he asked why "Xi Yang Yang" was not played, and then
Once the broadcast was over, I was unhappy and asked for a replay, but where did they get the authority to agree to the replay? So, I was scolded...
The problem is of course the reaction, but it’s useless. One episode of the new cartoon has just been aired. I’ve heard of people being cut in half, but I’ve never heard of people beheading them on the first day. You have to let people die to understand, right?
However, it was even more lively the next afternoon. When the parents saw it, they thought, you didn’t take our audience’s demands seriously at all?
So the hotline was bombarded again, and this time the parents' tone was not as polite as last time. They started scolding the caller immediately. The operator was scolded and cried several times, and refused to answer the phone anymore.
Only then did the leaders of the station pay attention. After realizing it, they must contact "Tiangong Animation". As a result, the second part is still in production, and the production cycle will be at least one month.
Okay, now there is no hope at all, but what should I do? The new animation has only aired a few episodes. It can be replaced by other cartoons, but can a rerun animation guarantee ratings?
So with the attitude of giving it a try, Golden Eagle Cartoon started broadcasting "Joyful" again from the first episode. Now the children were happy. As for whether they had watched it or not, they didn't care. As long as they watched it, it would be fine.
The parents are also satisfied. As long as the little ones don't make trouble, they have peace of mind.
Golden Eagle Cartoon has always been on tenterhooks. If the ratings plummet, they will have to bear the responsibility. In addition, the production company is also very unhappy and promised to finish the show. If you do this, how can I get subsidies?
But Golden Eagle Cartoon soon stopped worrying. The ratings were calculated the next day. Not only did they not drop, but they increased a lot. They were even higher than when they were first broadcast.
What else is there to say? Use the data to negotiate advertising costs with clients. As for the production companies that have been cut off, there is nothing you can do. Can you achieve this ratings?
The circle of cartoons is so big, and it spread quickly within the circle. With such a hot ratings, how can other stations that can show cartoons not be tempted?
So soon a TV station directly contacted "Tiangong Animation". After the first part of "Xi Yangyang" was sold, the entire animation team was actually very nervous. After all, it was doing it at a loss, and the loss was quite a lot. If it were ordinary
The company probably called it quits a long time ago, but Han Fei allocated another sum of money to let them continue with the second part.
Finally, as more and more broadcast rights were sold, the production costs were basically eliminated. Although there was still no money to be made, at least no money was lost.
And with the broadcast of some other local satellite TVs, "Xi Yang Yang" has gradually become the consensus of children. If you miss it one day, you will find that you can't integrate into other people's topics at school the next day. What other children are talking about
It's just a black eye.
Perhaps many adults don't understand the charm of animations like "Xi Yang Yang" that can make children so obsessed with them. In fact, it is not difficult to understand when compared with "Doraemon". When we were children, we always encountered various problems.
In "Doraemon" he is a fat tiger who bullies others, but in "Joyful" he becomes a big gray wolf who always wants to eat sheep.
There are all kinds of weird props in "Doraemon", and there are also various weird inventions of the village chief Man Yang Yang in "Xi Yang Yang". It can be said that "Xi Yang Yang" satisfies all the children's childish fantasies. If not, then they will
Always looking forward to the next episode.
As "Xi Yang Yang" became popular on various local stations, children's channels soon came to their senses and took the initiative to purchase the copyright. Considering the coverage of children's channels, Han Fei decided to sell the broadcast rights to them, but at this price,
Naturally, it cannot be the same as other local satellite TV.
In fact, Han Fei really didn't care about this small amount of money. If it weren't for the fact that the audience of the children's channel could cover the whole country and it was of great significance to promote the theme park under construction, he would not have let go.
When the second part of "Xi Yang Yang" premiered in April, Han Fei personally went to the factory to supervise the production and watched various types of toys being shipped to small commodity markets across the country.