But then, on the weekend of the new week, the box office of "The Wandering Earth" rebounded strongly. On Saturday, the box office once again exceeded 500 million. It shocked the entire Chinese film market. Before this, no film had ever been able to achieve such dominance.
force.
In just two weeks, the box office of "The Wandering Earth" exceeded the 4 billion mark. Such ability to attract money is really jaw-dropping.
However, from the data point of view, Han Fei is actually not optimistic. Even with the explosion of word-of-mouth, it still cannot change the fact that hard-core science fiction like "The Wandering Earth" is a niche movie. Many viewers are actually not interested in science fiction and astronomy.
I even subconsciously thought that I would not be able to understand this movie.
Apart from anything else, the background of the five eras in "The Wandering Earth" - "Brake Era", "Escape Era" and "Wandering Era" - is so huge that many viewers feel their heads are spinning.
Sure enough, the box office of "The Wandering Earth" dropped sharply in the next third week, with the single-week box office only reaching 1.1 billion.
Although all major media are advocating that "The Wandering Earth" will break the box office record of Chinese-language movies, Han Fei is not happy about this, but feels deeply worried.
His goal is not only the Chinese-speaking market, but also his ambition to make money in the North American market. However, Chinese-language films have not successfully entered the North American market for so many years. If he wants the American distribution companies to recognize "The Wandering Earth", he must first
It must create an international sensation.
Therefore, the mainland box office is very important. The higher the box office of "The Wandering Earth" is, the more leverage it will have when negotiating with American distribution companies in the future.
It was already July, and Han Fei decided to increase publicity in colleges and universities across the country, including local promotions, various activities on Weibo, discounted tickets that could be purchased with student ID cards, and a series of other activities, which immediately attracted many colleges and universities.
Attention college students.
For ordinary viewers, some scientific and technological knowledge may be difficult to understand, but for college students, the more difficult the knowledge points are, the more interesting they seem to be.
It happened to be July, and schools were on vacation, leaving plenty of time to spend their youth. So many college students went to the theater in groups. They wanted to see what this hard-core science fiction movie that was touted to be amazing actually had.
Not so hardcore.
After arriving at the cinema, I found that it seemed to be really hard-core. Apart from anything else, the planetary engine alone made many college students doubt whether they had really studied physics.
Of course, it was not that there were no top students. Soon, a large number of puzzle-solving posts by top students appeared in the class WeChat group or on the school network.
For example: the principle of the planetary engine is the nuclear fusion of heavy elements, which means that ordinary stones undergo nuclear fusion reactions to generate energy to propel the earth. In theory, this kind of planetary engine can be realized, because the earth essentially needs a
A huge rock floating in the universe. As long as a powerful enough engine is installed on this rock, the earth will be able to gain mobility.
Well, it is so hardcore, so the scumbags began to ask the top students to hold their knees. The top students are proud of it. Walking outside, if you say that you don’t understand these knowledge points, you will be embarrassed to tell others
He said he was a top student.
As a result, something called "forced style" came into being. College students are all pursuing creatures. Gradually, in the social circles of college students, "Wandering Earth" has almost become a must-talk topic. You
If you haven't seen it... forget it, I have nothing to say to you.
Well, it’s just a movie. Just make up for it. Look, those of you who didn’t know it thought you had passed the postgraduate entrance examination. When you arrived at the theater, you found out that you can get a discount with your student ID. Yes, you can, two.
When they came out of the screening room an hour later, most of the college students looked excited.
"Cool, so cool. I didn't expect us Chinese people to be able to make such a hard-core science fiction movie. It's a blast. It must be a blast."
With the new force of college students joining, not only the online reputation is improving, but the box office has not only stopped the decline, but has increased against the trend.
The box office in the fourth week even reached 1.4 billion, which immediately shocked the entire Chinese film industry, because so far, one month after "The Wandering Earth" was released, the total box office has exceeded 6.5 billion, which is higher than the previous box office champion of 5.639 billion.
861 million, this is not just as simple as breaking the box office record, but also abruptly raising the entire Chinese box office record by hundreds of millions.
The most frightening thing is that "The Wandering Earth" has not yet been released, and its final box office may exceed 7 billion. I believe that this box office record will not be broken for a long time.
For a time, the whole public opinion was in an uproar. Although Han Fei's movies had always been very popular and had good box office, everyone just regarded him as a troublemaker. However, the appearance of "The Wandering Earth" made the entire Chinese film industry
All the practitioners were shocked by it. If they didn't know it beforehand, as long as several of the protagonists in the movie were replaced by Americans, they would even think that this was a Hollywood blockbuster.
The modern film industry system shown in "The Wandering Earth" is so complete that it is impossible for the Chinese crew to do it without being frightened.
Feng Chi posted a few words on Weibo that day: "It seems that I am really old."
Not to mention netizens, even various entertainment media did not expect that Feng Chi, who has always been known for his big mouth and tough mouth, would actually say such a sentence. In addition to being incredible, many people couldn't help but wonder what Feng Chi had experienced.
Who just said this?
So Feng Chi was stalked by the paparazzi again. Feng Chi was also very single this time. He said frankly: "Yes, I said that sentence after watching "The Wandering Earth". It definitely came from the bottom of my heart, even though I don't want to admit it.
But I still have to say, Han Fei, you are amazing, this time, I am convinced!"
The paparazzi never expected that Feng Chi could actually say such a thing. Is this still the Feng Chi he knows? Could it be that he was abducted by aliens?
"So, Director Feng, if you said on Weibo that you are old, does that mean that you have already decided to retire and want to retire early?"
When Feng Chi heard this, he immediately cursed: "Fart, I mean compared to young people like Han Fei, I am indeed older, but these old bones cannot make young people more beautiful than before. I
The new film is already in preparation..."
The paparazzi rolled their eyes. Well, Feng Chi is still the same Feng Chi. This old guy is such a thief. He actually thought of using this method for publicity. He is so damn good at gaining popularity. No wonder he is still standing after so many years. Others
I thought he was being outspoken, but he was actually being cunning.
Not only Feng Chi, but also many famous directors in the industry who had not released a film for many years soon stepped down and said that they would prepare new films. The entire Chinese film market began to boil like a pot of boiled porridge.
Li Junmiao and his wife from Xingyi Media also came to "Feiniao Film and Television" as guests. Naturally, their purpose was to obtain technical support from "Tiangong".
"Of course, no problem." Han Fei naturally welcomes this. After all, he can't always make movies like "The Wandering Earth", right? Wouldn't it be nice to let others spend money to help support his team?
What's more, he also hopes that Midea Capital, the company behind Xingyi Media, can help when it hits the North American market.