In late July, "The Wandering Earth" was released for 45 days and was finally released. The final box office was 7.3 billion. How should I put it? Compared with the early trend, the box office trend in the second half of the month continued to decline. This was due to limitations of its own subject matter and
Part of the problem of piracy, in short, there are surprises and regrets.
However, compared to the entire Chinese box office market, "The Wandering Earth" is definitely a shot in the arm. After experiencing the weakness last year, whether it is the audience, practitioners in the film industry, or investors, in fact, they feel that
Somewhat bottomless.
The release of "The Wandering Earth" made everyone secretly relieved. Obviously, it's not that the audience doesn't like watching movies anymore, but whether your content is good enough to attract them to the theater.
No matter what, this wave of popularity must be enjoyed by many people, and all film and television companies are involved in this carnival.
Han Fei, on the other hand, kept a low profile and invited some management from foreign distribution companies to the Huayi Theater. It was still a movie viewing party, but this time the people who came were more mixed, including some film and television distribution companies in Southeast Asia, such as Japan and South Korea.
There are two relatively strong ones, while there are also weaker ones like Vietnam and Thailand.
Of course, Han Fei’s real target is not them, but the largest independent film and television content distributor in North America, the American Cinedigm Digital Group
Chairman and CEO Chris.
At the beginning of the movie, in order to allow these foreigners to understand the plot, Han Fei specially hired language translators from these countries and recorded the translated lines in advance. It can be said that he took great pains.
At the beginning of the film, everyone's expressions were relatively calm, similar to: I heard the Chinese people boasting about being so fierce, but that's all.
However, when Liu Qi and his party set foot on the ice field, their breathing began to become rapid, especially after some big scene special effects, similar to those in Vietnam and Thailand. The publishers were so surprised that their eyes almost popped out.
The distributors in Japan and South Korea also looked at Han Fei with disbelief. If it weren't for the obvious Chinese faces on the big screen, they would even think it was a Hollywood movie. This is incredible. When can Chinese movies be made?
Is this the case?
Chris from Midi could still sit still, but from his inadvertent movements, Han Fei could tell that this guy was moved, and couldn't help but curse secretly. If he hadn't observed carefully, he would have been deceived by this guy.
.
The two-hour video played very quickly, but before the subtitles finished, Han Fei was surrounded. Those Southeast Asian distributors were talking excitedly. Unfortunately, Han Fei didn't understand a word. Translator
They were also staring at each other, and they were quarreling with each other. How could they translate it?
The publishers in South Korea and Japan seemed to disdain to join them. They just stood on the outside and watched, and then asked translators to help them convey their meaning to Han Fei.
"Everyone, don't be anxious. I think it's getting late. How about we go have a meal first and chat while we eat?" Han Fei said with a smile. In fact, for everyone who gives him money,
He is very welcoming.
"Mr. Chris, together?"
Chris shook his head and said, "Maybe you can greet them first, I'm not in a hurry."
Han Fei cursed in his heart, this guy didn't look like a fuel-efficient guy at first glance. If ordinary people heard what he meant, they would definitely think that he was not interested in this movie.
"Well, maybe you can make an appointment with my assistant tomorrow and we can chat privately." Han Fei remained calm on the surface, and after speaking, he turned around and left.
Chris' face was a little stiff. He didn't expect that Han Fei would treat him like this. Did the other party have any other choice besides him?
Back at the hotel, Chris asked his secretary to find all the information about Han Fei. Before coming, he had only heard that China had produced a phenomenal movie. As for what the movie was like and the team behind it, he
They all know nothing.
But after watching this movie, he felt that he needed to get to know this team and the core of the team, the young man named Han Fei. Yes, it seems that the Chinese people pronounce their names this way. It is really difficult to pronounce.
.
But after opening the file, Chris realized that he seemed to have underestimated that guy. In the United States, young people who can start from scratch in just a few years are usually called geniuses, and in a few years they can accumulate more than one billion.
Those who have great wealth will be called super geniuses.
Obviously, this Han Fei is a super genius. This young man is different from all the Chinese people he has come into contact with before. He never seems to care about the rules in the film and television industry, and has been breaking people's perceptions of him.
"No, Chinese people always like to brag. This information must be false. Am I crazy? I actually believe this? This is ridiculous." Chris threw the information in his hand on the ground.
"Boss, do you need me to make an appointment with him tomorrow?" The secretary bent down to pick up the documents.
Chris couldn't hold it back: "No, he will definitely come to make an appointment with me. Believe me, only I will come to this desert to pan for gold."
The secretary froze...
On the other hand, Han Fei has reached an agreement with some publishers in Southeast Asia to sell out the license of "The Wandering Earth" in their home countries to them at a price acceptable to both parties.
That is to say, in addition to the broadcast rights, other DVDs and other income are also owned by them, which is a bit of a loss. However, Han Fei's real purpose is to open up the market. You have to give people some sweetness, so they will willingly help you work, right?
Fortunately, although the price is not high, the number of people is still quite large, and 130 million yuan was sold in this wave, which is better than nothing.
Next is South Korea and Japan. Although Japan's economy has been in recession, the Japanese film market has always been a pretty good ticket warehouse. In the 1980s and 1990s, the Japanese market has always been the target of Hong Kong film dumping, until later Hollywood
The film began a globalization strategy, and the Japanese market turned into a Hollywood box office.
As for the Korean film market, the situation is similar. However, the Korean market is more conservative. It even promulgated a bill to ban the screening of foreign films. It has only begun to gradually open up in recent years. However, in recent years, Huaxia Film and Television has watched the mainland box office market gradually prosper.
to cultivate this market.
Korean distributors are very direct. They don't provide the option of sharing, they only give a buyout price. Han Fei also knows why this guy is so arrogant. To put it bluntly, he is the only one who has the quota for imported movies. Well, this is it.
In a monopoly industry, one can only admit it with pinched noses. Fortunately, this guy is rich and gave him a buyout price of 30 million yuan.
Han Fei did some calculations, and found out that based on the size of the Korean film market, the share of the revenue would only be so much. Obviously, the other party wanted to make a fortune from peripherals such as DVDs and online broadcasts.
The Japanese publisher also wanted to buy out the book like the Korean publisher, but Han Fei sternly refused. After all, Japan is an open market, and you are not the only company that can publish.
When the Japanese publisher saw Han Fei's resolute attitude, after considering it for a few days, he signed a contract with a 3/7 share. Yes, Han Fei got 3, and the rest was all distribution expenses. It was a bit of a trap, but it was also
It should be considered within Han Fei’s psychological expectations.
However, Chris, who had high hopes, did not take the initiative to find him, which made Han Fei a little troubled.
"This guy, it seems, is more difficult to deal with than I thought!"