In fact, Japanese distributors have been promoting and building momentum for a long time. The reason why they have waited until now to release is because they are waiting for news about the box office explosion of Korean movies.
Japan and South Korea are old enemies. They have many mysterious operations with each other. However, in the cultural field, the relationship between the two sides is still very deep. Well... to be precise, they should despise each other.
In short, for a movie that was a hit at the box office in South Korea, Japanese audiences had a strong desire to take a critical look. Then after watching it, they ridiculed it on social platforms: What a crappy movie, it’s nothing more than that. Korean audiences really didn’t
Have seen the world.
In fact, there are quite a few audiences who go to the theater with this mentality. Then, when the first show is over, many Japanese audiences look a little dazed when they walk out of the theater.
The impact of "The Wandering Earth" on them is actually far more intense than that of many Chinese audiences, because in Japan, geological disasters have never stopped. Earthquakes of magnitude 4 or 5 occur almost every once in a while, and people even
I'm used to it.
Therefore, they have a special liking for this kind of disaster movies, and "The Wandering Earth" has achieved the ultimate in creativity, graphics, and special effects.
I have to mention here that the Japanese distributor hired very influential Japanese voice actors to dub the protagonists in the drama. Many Japanese viewers even thought that this film was made in Japan.
I have to mention here that the reason why "The Wandering Earth" has performed well at the box office in various countries in Southeast Asia is that the Asians in Southeast Asia all look similar, and most of the time
Even with helmets on, it's hard to spot the subtle differences.
Therefore, when promoting, various countries intentionally or unintentionally blur their true identities, causing many viewers to think that these are their own people and have a strong sense of belonging. As for being exposed after seeing it, it can only express regret. Who
Why can’t I make such a good film at home?
At the same time, colleagues from various countries are also aware of the gap between the two sides, especially Japan and South Korea, which are major cultural exporting countries. Needless to say, Korean movies have always been famous for their courage to expose ugliness. Many Korean directors seem to be determined to go against the government.
However, after many Korean directors watched "The Wandering Earth" in the theater, they all seemed to have been drained of energy and energy, and sat slumped on the spot.
How do you describe this feeling? It's like the reaction of many Chinese film directors after seeing "Avatar". They were all dumbfounded.
In fact, everyone knows the gap between the domestic film industry and Hollywood, but everyone has been lying to themselves, and also to the audience. As long as the content is well shot, special effects are not important, but are they really not important?
Once a film like "The Wandering Earth" comes out that has the plot and content to the extreme, it is equivalent to a wake-up call. Whether you are stunned by a stick or woke up is completely a matter of personal quality.
"The Wandering Earth" was released in Japan for one and a half months, with a total box office of 31 billion yen, which is equivalent to about 2 billion yuan. It can be said to be a quite terrible result, and it also broke the original box office record of 30.8 billion yen.
According to the previous sharing agreement, Han Fei can get a profit of about 500 million yuan from the Japanese market alone, of course, only before tax.
Breaking box office records in Japan and South Korea one after another, Chinese netizens are almost bursting into tears, as if the money will eventually go into their pockets. Of course, this kind of glory for the country is indeed worth bragging about Han Fei.
Wave.
After all, after so many years, no Chinese-language film has been able to achieve this. The so-called cultural export and cultural identity all start from bit by bit.
Of course, the happiest person about this is the leader. Han Fei's previous application was obtained by him with a script and fighting for it with his superiors. What is this called? It may be a bit exaggerated to say that a discerning eye recognizes pearls, but to do practical things with heart, for
It makes sense to protect the export of Chinese culture, right?
Furthermore, his superiors are now a bit more enthusiastic towards him, asking him to keep up their efforts and prepare for new challenges. Could this be a job transfer?
There is also good news. "The Wandering Earth" received seven nominations at the Golden Rooster Awards including Best Director, Best Film, and Best Cinematography. However, they were all nominated for technical awards and were not nominated for acting awards. In fact, they can also
I understand, after all, the special effects of "The Wandering Earth" are too outstanding, and the actors' acting skills seem to have no highlights.
After a few years, the creative team was once again nominated for the Golden Rooster Award. Naturally, the creative team was very happy. In the past two and a half years, everyone has not had a good night's sleep. The return at the box office is only part of it. The award is equivalent to spiritual recognition. This
Very important.
After the Japanese box office dropped, Han Fei did some calculations and found out that after investing 1.02 billion in "The Wandering Earth", the mainland box office has already made back its original investment and made about 2 billion. If you look at it this way, it is not as good as Han Fei's previous earnings.
However, it is different if you include overseas box office. The box office revenue in Southeast Asia alone is 700 million. Secondly, it has not yet been released in North America. If it is added and operated well, this will also be a huge profit.
Not only Han Fei is settling this account, but also various film and television companies. Originally, everyone thought that the investment risk of one billion was too great, and the investment was not proportional to the income. Now it seems that this income ratio
It's not low either.
As a result, many film and television companies have begun to conduct research on overseas markets. Of course, the conclusion drawn is that the risks are still high. There are only a few companies that really dare to go abroad. After all, you can make money in the domestic market, so why go abroad?
What about the troubled waters?
However, while most film and television companies are still waiting and watching, Xingyi Media announced with a high profile that their new film "Frozen Planet" will invite the original special effects team of "The Wandering Earth" for post-production. As soon as the news was announced, it received a lot of attention
Media attention.
Li Junmiao has also declared to the outside world more than once: "Wandering Earth" is an icebreaker, and they are just following in the footsteps of the icebreakers.
However, compared to Li Junmiao's desperate move, most film and television companies have chosen to wait and see for the time being. Everyone is waiting for the box office performance of "The Wandering Earth" in North America.
Once "The Wandering Earth" performs poorly at the box office, it means that the cultural barriers between the East and the West have become strong enough to ignore the excellence of Chinese-language films. Without the North American market, which is the largest market, Chinese-language films' plans to go global will only become a piece of paper.
Empty talk.
In early November, Han Fei received a call from Chris. Cinedigm had begun preparations for "The Wandering Earth" to be released in North America in the middle of this month. The reason for choosing this time was to avoid the Christmas schedule and other Hollywood movies.