Speaking of which, the American company Cinedigm still has great expectations for "The Wandering Earth". Not only did it use all its theater connections, it also conducted a certain range of publicity. Of course, the scale of this publicity was very limited, and most of them
They are all cheap promotions. I can only say that it is better than nothing.
Cinedigm initially secured only 432 screen canvases for "The Wandering Earth". Judging from the film schedule, it is estimated to be less than 5%. However, this is the North American market, and it is rare to have such a scale.
The main promotion direction of Cinedigm is still used in the Chinese community. After all, the actors are all Chinese. Americans have prosopagnosia when looking at Orientals, and it is difficult to remember who is who. Jackie Chan himself recalled that the reason why he was able to quickly become
Hollywood opened up the situation because his nose is larger and more recognizable than ordinary Chinese people.
From the perspective of Cinedigm, it is all about making money anyway, whether it is making money from Americans or making money from Chinese people.
In fact, their publicity strategy is effective. Chinese films have not entered the North American market for many years, and some Chinese still prefer this method.
Of course, most Chinese people are not optimistic about "The Wandering Earth". After all, in their impression, except for kung fu movies and martial arts movies, no Chinese-language movies have achieved good results. Science fiction? Come on, Hollywood is the home base of science fiction movies.
Well.
On the other hand, Cinedigm is actually under great pressure. After John returned to China, he exposed the conditions under which Chris obtained the distribution rights for "The Wandering Earth" and even accused him of being a Hollywood actor.
It was such a shame that the whole circle was laughing at him for actually giving such conditions to a Chinese movie.
In fact, ridicule also represents the attitude of Hollywood colleagues towards "The Wandering Earth". They have become accustomed to looking down at all their film colleagues around the world from a high position. For them, Hollywood movies are the highest-level existence in the world. They have no idea at all.
Taking "The Wandering Earth" into consideration, no one cares about a Chinese-language film being released in North America.
For Chris, he must win this battle, and win it beautifully, otherwise he will not only face the risk of being kicked out by investors, but he will also become the laughing stock of the entire industry in the future.
In mid-November, "The Wandering Earth" began to be released in North America. In fact, it is North America, and the actual release locations are in the United States. Cinema channels in other regions are not open. After all, not all theaters are willing to release a Chinese film.
Opportunistic.
That night, some Chinese people came to the theater. A small number of them came into the theater after seeing a Chinese-language movie and wanted to give it a try. Most of them were Chinese students studying abroad, and some of them had even watched it in China.
I accidentally discovered that "The Wandering Earth" was actually released in North America, so I took a few friends with me to the theater.
"Hey, Chris, you made a good deal. If these Chinese people can come here in such numbers every day, you don't have to worry about the box office." The theater manager said mockingly.
Chris looked a little unhappy, but he didn't argue, because this is the United States. If you mock black people, you will be considered racist and may lose your job. But mocking Chinese people? Sorry, it seems that they often choose to tolerate it?
"Man, don't look down on people, just watch, more and more Americans will come to watch this movie, just wait to collect the money!" Chris said and walked out of the theater directly. He needed to calm down, otherwise he would
I was worried that I wouldn't be able to help but blow that fat pig's head off.
Lao Ma is 40 years old and has been in the United States for 20 years. He is a second-generation immigrant. His son is 16 years old. He has opened a Chinese restaurant in Chinatown and the business is pretty good. He took his wife and son to the cinema on the weekend.
, I originally wanted to pass the time by watching a popcorn movie.
However, I saw the Chinese characters for "The Wandering Earth" on the poster, and upon further inspection, it turned out to be a science fiction film produced by China.
"Hey, why don't we watch this movie?" Lao Ma reported excitedly, pointing to the sea.
My son, Xiao Ma, was a little unhappy: "No, I want to watch How to Train Your Dragon 3. I've watched the previous two movies."
Lao Ma hesitated upon hearing this, but his wife patted his son on the shoulder: "Just listen to your dad and watch [The Wandering Earth]. Anyway, you have watched the first two movies, so this one is not bad, or it will be the best."
You can also buy a DVD and watch it sometimes.”
Xiao Ma complained somewhat depressedly: "Oh, this is really a bad decision, Chinese science fiction movie? Does China have science fiction? Is it the kind that flies around in the air?"
Lao Ma was a little embarrassed, but had no way to refute. It seemed that the Chinese movies that landed in North America were all similar martial arts movies. As for science fiction movies, well, he could only hope that he would be away from his hometown for too long.
"If it's too boring, I may leave early, but you can't stop me." This is when Xiao Ma becomes rebellious.
Lao Ma and his wife had no choice but to agree, and entered the screening room. Xiao Ma sat in the middle, and Lao Ma and his wife, one holding popcorn and the other holding Coke, sat on both sides.
Xiao Ma shook his head as soon as he entered the theater and said, "You see, all the people here have Chinese faces. They clearly want to make money from you. This is so stupid."
Lao Ma and his wife were even more embarrassed, but they heard a man behind them laugh and say: "No, believe me, this movie is definitely worth your money to buy tickets. I have already seen it in China, it is super good, and it is not all Chinese."
People come to see it, don’t you think there are a few foreigners there?”
Although Xiao Ma was still dismissive when he heard this, he did not make any more fuss. His wife nodded gratefully from the young man, and Lao Ma also noticed that some foreigners had also walked into the screening room out of curiosity or for other reasons.
Not long after, the screening started. Lao Ma looked at the beginning of something similar to a documentary. He was a little shocked by the hugeness of the entire world view. Of course, he was more worried about how realistic it would be to film such a large world view at the level of Chinese films.
The wandering earth world?
Xiao Ma, originally he didn't pay much attention to the screen, but after Liu Qi brought Han Beibei from the underground city to the ground, he couldn't take his eyes away, especially when Liu Qi drove the heavy-duty transport truck,
He couldn't help shouting: "This is so cool."
Yes, it is cool. In Xiao Ma's impression, all Hollywood science fiction movies, whether it is the operation of spaceships or mechas, are all handle-type operations, like the ball-type operation in "The Wandering Earth"
Taiwan, it seems that other than cool, I can’t find any other adjective.
Later, Liu Qi drove to the ice field, and when Han Beibei asked: What are those excavators doing, the entire Wandering Earth worldview began to explode in the minds of the audience.
Lao Ma discovered that those foreigners seemed to have the same expression as them?
"Are they also shocked?" Lao Ma suddenly felt proud for no reason.