The first-day box office of "Hero" was quickly exposed by some media. Judging from the statistics of major theaters in North America, "Hero" did not win the first-day box office champion, but ranked second and won the first-day box office champion.
It is a Hollywood science fiction movie "Into the Abyss" with a box office of 17.21 million U.S. dollars.
In their reports, some Hollywood media reported that "Insider" beat "Hero" to win the first-day box office championship. At the same time, they also mocked Han Fei, saying that even with the support of so many Chinese audiences, he still did not win.
Success, without the Hollywood elements, he would not be successful, and it is predicted that the box office of "Hero" will also decline step by step.
This view is still very popular in Hollywood, and even caters to the views of many American audiences. In their view, Hollywood movies are the best in the world, and movies from other countries can only gain a sense of presence at some film festivals, which is commercial.
Movie? Forget it.
Of course, some relatively objective American media have made positive reports on the first-day box office of "Hero" and said that Han Fei's three consecutive films have been successful in North America, which is enough to prove his success, not to mention "Hero"
It is a purely Chinese-style movie. The fact that it has achieved such a high box office in North America is enough to prove that the nation will eventually go global.
Well, the American media has never forgotten its own set of universal values, but I have to say that after the media's extensive coverage, many American viewers did notice this movie.
This is much more effective than the spontaneous publicity by international students. On the second day after the release of "Hero", the box office rose again, reaching 18.5 million U.S. dollars, but the box office of "Insider" also soared, exceeding 20 million U.S. dollars.
The next week was basically a head-to-head fight between "Hero" and "Hero". Almost all other films became cannon fodder. Of course, overall, "Hero" still beat "Hero", and the box office gap between the two sides was
Although it has not expanded, it has also not shrunk. It has always remained at more than one million US dollars.
"Hero" had a box office of 155 million in its first week, while "Into the Abyss" won the box office championship in its first week with 183 million.
However, this situation began to reverse in the second weekend. "Hero" earned 28.4 million at the box office on this weekend, surpassing "Into the Abyss" for the first time.
It is also interesting to say that the counterattack of "Hero" did not rely on the victory of traditional propaganda, but an American screensaver software took a fancy to the colorful images of "Hero" and stole many of the images from "Hero"
The lens was directly made into a screensaver wallpaper.
As more and more people used it, it actually had an unexpected publicity effect. Of course, this screensaver software was originally going to receive a letter from Chris' lawyer, but Han Fei stopped him and even contacted the screensaver company directly.
The software company gave them a one-year license for free and handed them more high-definition images for higher-quality screensaver design.
Therefore, through the promotion of this screensaver software company, many American mobile phone users have become curious about the beautiful oriental aesthetic movies in screensaver wallpapers.
Yes, "Oriental aesthetics" is a gimmick thrown by Han Fei. The plot of "Hero" may be relatively simple for Chinese audiences, but to American audiences, it is like reading from heaven. It is no exaggeration to say "Hero"
It is a movie that only Chinese people can understand.
American audiences couldn't understand the connotation. They watched "Heroes" purely as a visual blockbuster, so Han Fei's promotional strategy was very simple, highlighting the concept of "oriental aesthetics" and giving American audiences a more intuitive keyword.
This publicity method is indeed effective. After Han Fei spent an additional 10 million US dollars on publicity, more and more American audiences were attracted to the theater. In a capital country, the only advantage is that as long as you are willing to spend money, the media will
They will speak for you without hesitation, even if they regarded you as an enemy just yesterday.
Therefore, from the moment it won the first-day box office title for the first time, "Hero" has firmly held "The Man from the Abyss" in the second position.
The box office of "Heroes" also exploded into astonishing potential in its second week, with the single-week box office exceeding US$230 million. This result is no worse than many weekly box office champions in traditional popular periods.
For a time, the Hollywood media collectively lost their voice. They could not ignore the facts, and at the same time they were unwilling to praise a work that would slap them in the face.
The box office of "Heroes" declined in the third week, but it still stuck to the bottom line of 200 million in a single week, while "Inviter from the Abyss" has fallen below 170 million, and it has obviously begun to decline.
At this time, some fashion people in the United States also began to pay attention to the costumes and scene colors in "Heroes", and transformed these creative inspirations into fashion designs.
At the spring and summer new product launch conference at Milan International Fashion Week, the oriental color series from American designer Clem achieved great success and gained widespread attention in the entire fashion circle. After the show, she also made no secret of the origin of her creative inspiration.
And praise for Han Fei’s crew, especially artist Wen Qi.
As a result, the influence of "Hero" has been further spread, and many European countries have begun to pay attention to this Chinese film, which is still being released in North America.
Many European film and television companies originally considered "Hero" as a literary film. However, they soon discovered that they were wrong. The box office of "Hero" was so amazing that they even wondered if they had made a mistake?
Can a Chinese film really achieve such success in the North American market?
Time has quietly come to mid-April, and the box office of "Heroes" exceeded US$720 million in one month after its release. It is only a matter of time before it surpasses the box office of "War for the Planet of the Apes". What is more interesting is how much the final box office of "Heroes" can reach, and how far it can go.
It cannot break the global US$2 billion record of "The Wandering Earth".
Chris has certainly been very proud of himself recently. The box office performance of "Heroes" has been enough for Cinedigm and himself to have a smooth life in the past two years.
Han Fei, on the other hand, is busy negotiating with agents from European countries. In fact, some small European countries, like some countries in Southeast Asia, have imperfect film markets and can only sell copyrights through buyouts.
, but one good thing is that people pay in euros, which is quite considerable after converting it into RMB.
Of course, in film markets like France, the United Kingdom, and Germany, Han Fei still insists on adopting a share-sharing model. In fact, the film markets in several major European countries have grown significantly, accounting for 24% of the global box office, second only to the United States’ 27%.
%, this is a piece of fat in the eyes of Hollywood.
Given the opportunity, Han Fei had no reason not to take a bite, and "The Wandering Earth" had no chance to enter the European market before, while "War for the Planet of the Apes" was fully represented by Cinedigm.
Therefore, the significance of "Hero" being registered in the European market is not only how much box office it can get, but also to show the elegance of Chinese films to European audiences.
Of course, negotiations will definitely not be concluded for a while. If "Hero" wants to be released in the European market, it will have to wait until at least the second half of the year.
At the end of April, "Hero" finally completed its North American release tour, with a final box office of 860 million U.S. dollars, and without any suspense won the North American box office championship in April, while the competitor "Into the Abyss" lost the good result and finally
It only made $650 million at the box office.
American values respect miracles. In their view, "Hero" getting such a high box office is a miracle in itself. Combined with Han Fei's experience, the atmosphere of miracle is even stronger. Of course, they prefer to call it
For the “American Dream”.
Yes, Han Fei once again became the representative of the "American Dream", and no media informed him in advance that they would make such a report.
However, in subsequent interviews, Han Fei once again emphasized that his success does not lie in the "American dream."
"I prefer to call it [Chinese Miracle]. In fact, the Chinese nation has been creating miracles in the history of the world."
Han Fei's remarks only caused quite a stir in China. In the United States, no media reported it at all, because they knew that American people did not like to read such reports, so why bother themselves?
In May, Han Fei officially signed a contract with a publisher in a European country. The share of revenue is similar to that of Cinedigm, but there are some differences in some details. Of course, Chris is naturally a little depressed about this. After all, he does not have this piece of cake.
’s share.
When the news spread to China, it caused an uproar. Domestic audiences rushed to tell each other, and the pride could be felt in the words across the screen.
"Damn it, you're awesome. I didn't say anything. Come on, Han Fei!"
"It's so awesome. It's the monthly box office champion in North America. Now it's about to hit the European market. The global box office should definitely surpass [The Wandering Earth], right?"
"Haha, now the Hollywood media have no shame in making trouble with [War for the Planet of the Apes] anymore? [Hero] is a Chinese movie through and through."
As a result, there was another wave of "heroes" in China. However, at this time, the heroes had been drawn for a long time and could only be seen on video websites. Of course, members were required, so that month, another video website was added.
Large membership income.
Compared with the audience, colleagues in the domestic film and television industry were the most shocked. Just when everyone was still figuring out the first step to go abroad, Han Fei was not only killing everyone in the North American market, but now he has also opened up the European market.
.
The development of the European market in recent years has been seen by industry insiders who have paid even a little attention. What does this mean? A brand new cake. Although, the cake in the European market is more difficult to distinguish than the cake in the North American market, but even if
Just licking a mouthful of cream, doesn't it feel sweet in your mouth?
As a result, some powerful film and television companies began to analyze the success of "Hero" and study the tastes of audiences in the North American and European markets.
This process may take a long time, but it is a good start. One leaf can't see Mount Tai, which is a true portrayal of the Chinese film industry over the years. Now when they lift the leaves, they will find that it will be very difficult to continue Han Fei's path.
However, as Han Fei has always believed, when you have a goal in front of you and can wholeheartedly follow his method, it is definitely the right path.
In other words, this is the alpha sheep effect. As long as one sheep breaks out of the sheep pen with an itchy head, the other sheep will definitely follow to see the outside world. At the worst, they can also eat fresh grass, right?
Of course, during this period, Han Fei was not idle and started looking for a suitable Oscar public relations company. The Oscars are actually far less clean than everyone thinks. If you want to get even one Oscar nomination in Hollywood, you must pay at least 1.5 million US dollars.
Public relations fees, the basic fee for participating in the selection is at least US$200,000.
The most basic public relations behaviors in Hollywood include holding screenings where judges are invited to participate, and a grand dinner will be held to entertain these judges after the meeting. It is difficult to say that Americans do not have the subconscious mind to eat others with short tongues and take advantage of others with short hands.
Of course, not all judges have time to attend the screening, so at this time, DVDs must be sent to these judges. The cost of each DVD is about US$3-14. Of course, if you have their email addresses and are confident
If they are sure to watch it, they can also send the video directly, but both methods actually have the risk of leaking the high-definition video.
Even during the Oscar awards season, many American movie fans can easily find these pirated movies online and watch them for free. Who says that American audiences must be of high quality and not watch pirated movies?
Of course, in order to compete for Oscars, film and television companies do not hesitate to take the risk of piracy, but it is not without benefits. First of all, the actor's net worth has doubled. Secondly, many films have obviously been released, but they have become famous because of winning Oscars.
It is not uncommon for films to be re-released from the warehouse to achieve high box office results. Some film and television companies will even deliberately release films at the end of each year, and then wait until the next March to receive Oscar nominations. The film's screening period can even be doubled. This requires
It depends on the film and television company's balance.
"Hey, man, you're too nervous. It's still early before the Oscars. Public relations have to wait until at least October, otherwise the money spent in the early stage will be wasted. You have to know that none of the judges have any brains.
It works so well, especially the memory." Chris complained. In fact, he had reason to worry because the DVD and online copyrights of "Hero" have not yet been released, which is a lot of money, and it is all money!
"Man, I think you are the one who is nervous. I'm just preparing in advance. Don't worry, it won't delay us making money." Han Fei said with a smile.
"Well, you are a good partner." Chris spread his hands exaggeratedly.
There was a burst of laughter in the conference room. Sometimes Americans also have a very interesting side. At least when it comes to making money, they are serious.
Time quietly came to August, and "Hero" first landed on the British market, and then on the French and German markets in September. For a time, a Chinese style was blowing across Europe.