Chapter 463: People are in China, just got off the plane.
European audiences are actually no strangers to Chinese films. In the 1980s and 1990s, many Chinese artistic films competed in major film festivals and won numerous awards.
So much so that the first impression European audiences have of Chinese films are literary and artistic films. However, the appearance of "Hero" has made many European audiences re-recognize Chinese films.
First of all, the artistic conception of "Hero" is very close to the use of lenses in literary films, which makes European audiences feel familiar. However, the use of pictures and scenes in "Hero" is at the Hollywood level. Originally, these two things should not appear together.
In a movie, that would make the movie look very abrupt.
But "Hero" has achieved perfect integration, whether it is the duel between Wuming and Changkong in Yuting chess hall, the battle between Feixue and Ruyue in Populus euphratica, or the battle between Wuming and Canjian in Huxin Pavilion, those freehand shots
The impact on the audience is unmatched by any previous Hollywood movie.
It is worth mentioning that European audiences are better able to understand the plot of "Heroes" than North American audiences, especially French audiences. Their love for literary and artistic films has even reached a fanatical level, just like their love for French films.
love.
Many French viewers even watched it once and felt they didn't understand it, so they turned around and bought another movie ticket. However, "Hero" is destined to be a movie that only Chinese audiences can understand. Even if French audiences are not interested in literary films,
No matter how deep my understanding is, I still can't understand what "xia" means, what "family, country, world" means, and what "hero" means.
But the more confused they were, the more curious the French audience became, and some even began to ask some Chinese people around them what they understood about "heroes".
Originally, many Chinese audiences did not go to see this movie. After being told by French friends, they walked into the theater with curiosity. Many older Chinese audiences had red eyes when they walked out of the theater.
The more you are in a foreign land, the more you can feel the understanding of "family, country and world" among the "heroes". In the Zhao Guo Library, the Qin army attacked the city with powerful crossbows. The director of the library said to the flustered students: Do you remember?
No matter how strong the arrows of Qin are, they can destroy our city and destroy our country, but they cannot destroy the name of Zhao...
This view seems to coincide with "The Last Lesson" by French novelist Alphonse Daudet. I vaguely remember that this article is also included in Chinese primary school textbooks.
Many Chinese people started to explain the story of "Heroes" to their French friends in the spirit of "Last Lesson", which made it much easier to understand.
Unfortunately, the box office of movies in European countries cannot be summarized in real time, so Han Fei is not sure about the first-day box office in these countries. Statistics will only be available after the movie is released.
In fact, Han Fei didn't know that "Hero" had caused quite a storm in European countries at this time, and his name also began to appear in the recognition of some European audiences.
By the end of October, "Hero" was being filmed in various European countries. Except for some small countries that bought out the film, the big box office contributors to Han Fei were the old powers "Britain, France and Germany".
The final box office in the UK was 46 million pounds, which may not seem like much, but you must know that the highest-grossing movie in the UK only had 69 million pounds, and these are pounds, which are more valuable than U.S. dollars.
The total box office in France is 65 million euros. This box office is actually contributed by French audiences, which shows their preference for literary and artistic films.
Germany's 19.8 million euros seems a bit stretched, but there is no way, it has already ranked in the top ten in Germany's box office rankings. As we all know, Germany's population has always been a long-standing problem.
After the box office statistics came out, the media in these European countries also began to pay attention to it, and various reports began to enter people's lives. At first, these European countries did not pay much attention to Chinese movies. However, the box office of "Hero"
The data is so dazzling that it has aroused the vigilance of these countries.
According to media statistics, half of the domestic markets of European countries are occupied by Hollywood movies, and almost no one is spared. At first, everyone did not realize it. After all, the common language in European countries is English, and some domestic actors often appear in Hollywood movies.
However, the emergence of "Heroes" has torn away the last fig leaf. It turns out that 80% of the top 20 box office movies in the country are Hollywood movies. The most ironic thing is that even Chinese movies have begun to go abroad.
A country that served as a powerful European country has become a dumping ground for Hollywood movies.
As a result, many European viewers began to formalize this issue and even called on the government to protect local films and limit the intrusion of Hollywood films.
Of course, these have nothing to do with Han Fei anymore. After wandering abroad for half a year, he finally returned to China.
"I'm in China and just got off the plane." Han Fei yawned and posted on Weibo.
However, this sentence soon became a popular Internet term, and was imitated by many netizens, and even created many new ways to play it. "I am in the United States and just got off the plane" is too outdated.
"I'm in Pengcheng, I just got off the bus." and the like immediately hit the circle of friends.
Han Fei, on the other hand, returned to his single-family villa and hid in a small building to form a unified family, regardless of winter, summer and spring and autumn.
After taking a shower, he drifted off to sleep. When he woke up, it was already the next morning.
Hungry, although the villa was often cleaned by cleaning staff, there was nothing to eat, and the refrigerator was empty. Han Fei had no choice but to drive to the city, order a bowl of noodles with soybean paste, and eat happily.
At the airport, Han Fei gave the crew a day off. Naturally, he had nothing to do now. After thinking about it, he went home and divided the gifts he brought in France into three parts, and then sent them by express delivery.
Originally, Han Fei planned to hide away for a while, but after a phone call from his boss, he had no choice but to give up this idea.
"You boy, there is such a big commotion outside, why are you hiding here and enjoying your leisure time by yourself?" the leader laughed and cursed after visiting Han Fei's villa.
Han Fei said helplessly: "I can't help it. There are a lot of paparazzi outside now. I'd better hide away."
"嘚丝."
"Ha ha."
After the joke, the leader said seriously: "Recently, many A-level and super-A-level productions have been launched in the industry. What do you think is the chance of success?"
In fact, the leaders’ worries are not unreasonable. This should be the best opportunity for Chinese films to go global in so many years. However, opportunities come with risks. If these leading film and television companies in the industry attack foreign countries this time,
If the market fails, no one may have such courage for a long time in the future.
Han Fei also knew that the leader was unsure. As a leader who coordinates the overall situation, he should focus on whether the entire industry can develop healthily, rather than making a one-time deal.
"The situation is not too optimistic. It is not easy to figure out the preferences of foreign audiences. At least half of these films will lose money, and only a handful of them can make money."
"However, this is a process that must be experienced. Hollywood was in the same situation as us back then. It was not until the new century that Hollywood's globalization strategy began to reap rewards. They spent decades working hard. Why, at what cost to us?
Can you do it without paying anything?”
The leader sighed: "I just want to save them some detours."
Han Fei shook his head: "Since we want to imitate the Hollywood model, we are also indispensable for the detours they took. When we enter a dead end, we just have to walk out again. Shortcuts often mean that the price we have to pay in the future will be more painful, and even...
We can't bear it."
In fact, this is also a mistake that Chinese people often make, including parents who will plan the path for their children when they are very young, euphemistically saying: take less detours, but facts have proven that in society, there are no less hardships to endure.
When it comes to eating, some people have been struggling on their own since they were young. After experiencing many setbacks, they can often find a path that suits them.
The leader was silent for a while and then said to Han Fei: "Then why did your kid leave so smoothly?"
Uh... This is boring. Don't you know what survivor bias is? Han Fei rolled his eyes helplessly.
Before leaving, the leader still said: "You guys are just watching the fun. Sometimes I can help you if you can. Don't be so good at the skills that your [Tiangong] masters..."
"Ahem, leader, your car is here."
"Little slippery head."
Finally, the leader was fooled away. He spent so many years and so much money on this "naturally crafted" technology. Why should he share it with others for free?
When had so many high-precision technologies in Hollywood been shared with others? When filming "Rise of the Planet of the Apes", those foreigners were still hiding them.
He doesn’t seek political advice if he’s not in his position, and Han Fei has no intention of entering politics. At most, he can give his colleagues a preferential price and share technology? Don’t make trouble, everyone is very busy.
Just as the leader said, in the next period of time, Chinese movies will be turbulent. After the global box office of "Hero" exceeded US$2.2 billion, these domestic film and television companies became even more jealous.
Among those great directors, who hasn’t stood in the world’s largest film market to prove their impulse?
Therefore, this period has become the busiest time for the media. After Han Fei's "Hero", drama media statistics show that there are as many as twelve A-level productions approved this year alone. It can be foreseen that there will be movies in the next one or two years.
The market competition will be extremely fierce.
At the same time, this seems to have become a trend in the industry, and some film and television companies that only love low-cost movies will be greatly impacted.
Some media even call it an "industry reshuffle." Of course, this does not mean that low-cost movies have no chance of counterattack. If they want to counterattack at a low cost, they must maximize the content and put together some jokes and find a few
Gone are the days when celebrities could earn high box office numbers.
Of course, this is definitely a good thing for Chinese audiences. Although these A-level productions do not guarantee that they are all good films, they can to a large extent eliminate shoddy films. After all, hundreds of millions of investments are no joke. Who wants to
It will be difficult to get investment after you mess up.
When the pressure is put on the director, the director will naturally release the pressure. When the crew is no longer dawdling around, most of the films that come out will be above the standard.
Originally, Han Fei wanted to have two more days of leisure and be lazy, but Li Junmiao from Xingyi Media came to visit again.
Li Junmiao and Han Fei have an old relationship, and they were not polite at all: "I want to borrow your [Tiangong] again this time."
Obviously, Li Junmiao has also tasted the benefits of "Frozen Planet", and this time he even ambitiously spent 600 million yuan on a super-a-level production, obviously aiming to hit the North American market again.
"No problem, just give me the money." Han Fei said half-jokingly.
Li Junmiao laughed and scolded: "You kid, you make so much money, but I don't see how you spend it."
"When the time comes, I will spend it naturally." Han Fei responded with a smile.
In fact, until now, Han Fei is not sure how much money he has, so he asked the company's accountant to check and found that there were 12 billion yuan in his various financial investment accounts, and the company also had 1 billion yuan in liquidity.
The funds, plus the overseas box office share that has not yet arrived, are almost another 2 billion.
In other words, he now has a cash flow of up to 15 billion, which is a terrifying figure. Even some companies with a level of 100 billion cannot achieve such cash flow without loans.
However, this is the advantage of cultural companies. They are light assets and have sufficient cash flow. Of course, Han Fei has already planned for this money, but he has not waited for the right time.
"Hey." The little girl lay on Han Fei's desk and sighed.
Han Fei couldn't help but grabbed her little face and laughed and scolded: "You are so young, why do you have so many troubles?"
Han Beibei slapped Han Fei's hand away and supported his chin with both hands: "You don't understand."
Well, the little girl looked like "you're still young", which made Han Fei very happy: "Then you can tell me, so that I can understand and listen?"
"Look, I not only have to go to school every day, but I also have to attend various training classes. I have to do all kinds of homework when I get home. I can't finish it until 11 or 12 o'clock every night. Is it too difficult to be a human being? What if I
Just doudou, you don't do anything all day long, you either eat or sleep, how nice it is." Han Beibei said that she is now the representative of the series "People are worse than dogs".
Han Fei rubbed her little head, thinking that she was probably depressed by Dong Jie's high-pressure policy, but he still lectured her: "What are you thinking about in your little head all day long? No matter how nice Doudou is, then
He is also a dog and has to rely on others to survive. Do you want to live your life based on other people's faces in the future?"
"But don't I live my life now by looking at other people's faces?" Han Beibei said pitifully.
One sentence made Han Fei choked up and lost his temper: "Ahem, that's mom, could it be someone else?"
"Oh, I don't care. I don't even have any private time now. Go tell your mother. If she doesn't agree, I won't go back. I'll live in your office." Han Beibei started to lie.
"No, my aunt, you are afraid of me too!" Han Fei rolled his eyes secretly, did this little girl overestimate him?