At the iQiyi headquarters, the staff are busy. Taking advantage of the popularity these days, iQiyi has attracted a lot of attention. The traffic of the entire website has also been steadily picking up.
"Are you ready?"
In the technical center, Yang Yu asked in a low voice, and other technicians nodded.
"Then let's get started."
Yang Yu said with a smile, and the technicians nodded and started to perform new updates and maintenance on the iQiyi website and APP.
"iQiyi has been updated and maintained. I don’t know what changes will happen."
"Didn't I say that a new TV series is about to premiere?"
"It seems, just wait, it will be updated soon..."
Many users who are used to using iQiyi are looking forward to it. The software updates and maintenance were announced a few days ago. Not only that, they also announced that a new TV series will premiere on iQiyi today.
.
The screenwriter of this TV series is Zhang Fan, which has made Zhang Fan's fans look forward to it. Everyone has long known about Zhang Fan's talent. iQiyi's first online drama "Prince Concubine's Promotion" is written by Zhang Fan.
screenwriter.
Although this online drama has now become the most eye-catching online drama, many people still highly recognize Zhang Fan's storytelling ability.
At two o'clock in the afternoon, the new version of iQiyi was finally updated and maintained. Some curious people entered the website to see what new features had been updated.
"iQiyi membership is officially launched..."
"iQiyi enables video upload function..."
"iQiyi turns on the barrage function..."
After entering the website, the novice guide appears immediately. The novice guide introduces the new functions in detail. This update mainly includes three changes.
The membership system is officially launched. The launch of this system has made many people curious. By becoming a film and television member, you can watch VIP videos for free, and members can also turn on the ad filtering function.
The second function that makes many people shine is the video sharing function. You can upload your own videos to iQiyi and share them with everyone.
Not only that, if your video is popular, advertisers may even be interested in placing ads in your video. In this way, the videos you shoot can make money.
The third function is the barrage function. While watching the video, you can also interact and chat with everyone.
The three functions made everyone’s eyes shine. After the novice guidance was completed, many people also discovered the changes in iQiyi’s page.
First of all, VIP green signs appear on some resources. Secondly, the entire page becomes more beautiful and streamlined.
"The maintenance is finally completed..."
In a dormitory of a university, Zhao Tao opened iQiyi. He was watching "The Princess" these days and was addicted to it. Although this online drama had been released a long time ago, he had not watched it before.
When I clicked on the video, what appeared was not the familiar title. Instead, it was an advertisement. When he saw the advertisement, Zhao Tao was confused.
"Damn, why are there still advertisements?"
Zhao Tao couldn't help but complain. An advertisement for a Cherry mechanical keyboard was playing on the video.
"Sister, how do you close it?"
Zhao Tao curiously clicked on the advertisement, and a page popped up. Before he could react, a new page had opened.
"Shopping mall"
After seeing the shopping mall, Zhao Tao's eyes widened. He clicked on the advertisement and jumped directly to the shopping mall.
"Here, this keyboard is on sale now. It's great. I'm about to change my keyboard."
The characteristics of impulse buying are shown here. After seeing the advertisement, I entered the official website. After seeing the promotion, I thought I could buy it myself.
A few minutes later, Zhao Tao completed the order. After closing the order page, the video continued to play, and after dozens of seconds of advertising, the TV series started again.
"It's such a shame, why are there still ads?"
"It's really a headache to watch the ads..."
"Fortunately, the advertising time is not long. It is better than spending money..."
"If you don't want to see ads, you can sign up for a membership. It only costs ten yuan a month..."
"I've already signed up as a member and don't want to see ads..."
"This ad is quite interesting..."
Everyone on the Internet couldn't help but start talking about it. After all, this is the first time this model has appeared and it is very new.
At the iQiyi headquarters, the technical staff couldn't help laughing when they looked at the increasing data.
For them, today is more important because today iQiyi officially begins to make a profit. iQiyi has been established for such a long time and has been burning money without any profit.
"Director Yang, the number of members has exceeded 10,000..."
"Director Yang, the new orders for the Cherry flagship store have exceeded 1,000..."
"Director Yang..."
All kinds of good news made Yang Yu laugh. He succeeded. Although he didn't make a lot of money, overall the results were successful.
In an electronic technology city in Shanghai, the manager of a store looked excited.
"Store manager, it's over one thousand..."
The words of a salesperson made the store manager laugh. This store mainly sells computer accessories, especially keyboards, which they specialize in.
Like many stores, this store opened an online store in the Aibo Online Mall. Even if they worked hard to operate the online store, the actual transaction volume in a month was only a few thousand orders.
A few days ago, the owner of this store learned about iQiyi's new advertising model. With the mentality of giving it a try, he placed an advertisement on iQiyi. Today, this advertisement began to show its power.
A Cherry mechanical keyboard was on sale, and in less than five hours, sales increased by one thousand. This made the store manager and sales staff very excited.
You must know that the profit of this mechanical keyboard is very high. The promotional price of this mechanical keyboard is 599, and the profit has reached 100 yuan. A thousand units were sold in five hours. This transaction volume is unprecedented.
Money, this is all money. Now they have seen the power of new advertising. Although iQiyi charges six yuan in advertising fees for every order, this amount of money is completely negligible compared with profits.
Don’t count.
The power of the new advertising model is beginning to show, and merchants who place advertisements have discovered that many consumers click on ads from iQiyi to enter their stores.
This kind of advertising directly contributes to an increase in sales, and the data is very intuitive. You can see the data in their backend, and you can also monitor the data in iQiyi's backend.
"iQiyi Advertising has launched a new advertising model..."
"iQiyi announced that it will conduct strict screening of advertising merchants..."
"Network changes under the new model..."
"iQiyi started to make profits..."
"A new model for website profitability..."
"The advertising profit model is going backwards and starting to make progress..."
Discussions about iQiyi's profit model began online, and at the same time there were more discussions about Zhang Fan. Because iQiyi is Zhang Fan's company, this profit model was also thought up by Zhang Fan, and Zhang Fan was once again
Everyone mentioned it and his reputation increased again.