"If you are making software, fine, click on the ad to go directly to the download page..."
"If you are engaged in industry, well, click on the advertisement to enter the mall..."
"What if you..."
Yang Yu's words suddenly made those merchants' eyes light up. It turns out that there is such an advertising model.
In this world, copyright awareness is very strong, so many things are paid. On the online video websites in this world, all videos are paid for on-demand, so there are no ads at all in these videos.
In this world, copyright awareness and charging models have been relatively fixed. But Zhang Fan suddenly came up with a different model for them, which suddenly made everyone's eyes brighten.
Now everyone finally understands why iQiyi wants to make resources free. It turns out that everything is waiting here. When iQiyi was established, it was a new website.
A new website needs resources but no resources, and traffic but no traffic. There is no way to compete with other video websites, so it can only find another way out. And this new profit model is to find another way out.
This profit model may not be as advanced as the current profit model. However, among thousands of flowers, everyone relies on video on demand to make money, but iQiyi makes money from advertising, which is really a special case.
"In addition to adopting a new delivery model for our advertising, our charging model is also different from the traditional model. Our advertising charges are calculated based on the number of plays, the number of clicks and the purchase conversion rate..."
Yang Yu began to introduce a new advertising model to everyone. The delivery model is new, and the charging model is also new. This new advertising model has attracted many merchants.
Obviously, this new advertising model has a higher purchase conversion rate than the traditional advertising model. The merchants present started talking, and many people were eager to try this new advertising model now.
"Okay, if you are interested, you can contact iQiyi's advertising department after the investment meeting. Next, we will carry out the thing that everyone is most concerned about today. That is the advertising investment for the second season of "Brother Fan Show".
"
Wang Ru returned to the stage, and Wang Ru's words made all the merchants' eyes light up. The first season of "Brother Fan Show" gave Huilong Spring a big advantage. Now in the second season, many merchants have prepared funds.
Everyone is bound to win the exclusive title.
"This time the bidding for the exclusive sponsorship of "The Fan Show" will be in the form of a hidden bid. So please think carefully. We will first conduct a small advertising bidding..."
When Wang Ru spoke out, those merchants were ready to kill Zhang Fan. They could think of any harmful tricks. The hidden bid suddenly gave those merchants a headache.
Hidden mark, uncovering it will mean life or death. This is very difficult to deal with at once. If it is too low, it is afraid of being robbed by others. If it is too high, it feels distressed. A hidden mark makes many merchants curse in their hearts.
But now they have to abide by Zhang Fanding's rules and can only report the matter to the head office quickly.
The advertising bidding began, and some small advertising sponsorships were quickly confirmed. But everyone knows that the real big deal is the exclusive sponsorship.
"Now, I announce that the exclusive title bidding for the second season of "The Fan Show" has begun. Please put your written bids into the bidding box."
An hour later, the highlight finally came. After hearing Wang Ru's words, merchants one by one wrote down their bid prices and put them into the bid box.
The competition this time is very fierce, even Huilong Spring has invested a lot of money. Huilong Spring has developed rapidly last year, which makes the entire industry jealous and jealous.
People in the industry also investigated Huilong Spring. Finally, they came to the conclusion that the reason why Huilong Spring counterattacked was entirely due to the golden hand of Zhang Fan.
Classic advertising slogans, accurate product positioning, and perfect marketing strategies have made Huilong Spring the leader in mineral water.
After all the merchants had placed their bids, everyone became nervous. Wang Ru smiled slightly and asked someone to open the bid box and start reading out the bids.
"Haoshan Dairy, 123 million..."
"Wanhao Food, 131 million..."
"Agriculture, forestry orchard..."
The staff began to read out the numbers, and the numbers continued to soar.
"Huaxia Dairy, 223 million..."
When hearing the figure of Huaxia Dairy, many businesses took a breath of cold air. 223 million, this price is already very high. You must know that although the ratings of the first season of "The Fan Show" were good, especially the last one of the year
That night, the ratings were even more incredible. But the incredible ratings were caused by many factors, and this ratings are almost difficult to replicate.
Although Zhang Fan became more famous in the second season, it was just a talk show. The price of more than 200 million was really high.
"Le Baile, 285 million..."
Before everyone could recover, Le Baile’s price shocked everyone. It was 285 million. This price was simply outrageous.
"Huilong Spring is in danger this time..."
"Le Baile also worked hard this time..."
"My dear..."
"this……"
Many merchants started to discuss it in low voices. The price was too high, 285 million. For a talk show, the price was outrageous.
"Huilong Mountain Spring..."
The last thing the staff took out from the label box was the Huilong Spring label.
"Congratulations to Huilong Spring, 305 million..."
When the last number was announced, everyone's eyes widened. 305 million, this number made everyone's eyes widen. Breaking 300 million, Huilong Spring has really spent a lot of money this time.
"This madman..."
The person in charge of Le Baile scolded fiercely. They thought they had already spent enough money. Unexpectedly, Huilong Spring was even more ruthless and directly raised the price to 300 million.
"The second season of "The Fan Show" has a shockingly high naming fee..."
"305 million, Huilong Spring invested heavily to win the exclusive naming rights of "Brother Fan Show"..."
"The affirmation of Zhang Fan's talent..."
"Huilong Spring bets on Zhang Fan again..."
"iQiyi opens a new advertising model..."
"Zhang Fan's business talent is demonstrated again..."
After the bidding meeting, everyone was once again fascinated by Zhang Fan. Seeing these news, many artists were jealous and jealous. They are both artists, so why is there such a big difference?
Zhang Fan is just great in the entertainment industry, but in the business circle he is an unbelievable bastard. Laoganma, iQiyi, and Yangfan Entertainment, all three companies are currently developing rapidly.
If you look at yourself, you are still just an artist. Even if you reach the top ranks, you are still just a part-time worker. Even if you are now a top-tier artist, your ability to make money is not as strong as Zhang Fan's.
At this time, no one dared to underestimate Zhang Fan's existence, whether in the entertainment or business circles. A rising business star was rising rapidly.