"Brother Fan Show" became popular, and Zhang Fan became a very busy man. Panda moved very quickly, renovating the studio, applying for applications, etc. In just one week, everything was done.
Looking at the brand new studio hall, Zhang Fan had a smile on his face. The huge studio hall and the stage design are also very unique. The auditorium of the entire studio is as high as 500 people.
In other words, every time there is a recording and broadcast, there will be 500 viewers to listen to Zhang Fan's talk show. This is an honor for Zhang Fan.
"Mr. Lu, I have a proposal."
Zhang Fan suddenly whispered to Lu Kai next to him.
"What proposal?"
Lu Kai looked at Zhang Fan curiously.
"Aren't you conducting an advertising bidding process? Let's record a program first and invite all the bidders to come over and experience the effect of the program for yourself..."
Zhang Fan's words made Lu Kai's eyes light up.
"Yes, why didn't I think of this? Let the bidders go and see the show in person. Come and see if the show is good, and I will make arrangements right away. How are your preparations going?"
Lu Kai said excitedly.
"Everything is ready and you can start recording and broadcasting at any time."
Zhang Fan has a lot of content, and a week of continuous live broadcast has also allowed Zhang Fan to accumulate a lot of experience.
"Okay, in that case, we will start recording and broadcasting tomorrow. I will inform them now."
Lu Kai left with a smile, and Zhang Fan's eyes were full of expectation. Advertising bidding is a major source of income.
Early the next morning, the entire studio became lively.
"Lights, check one last time..."
"Sound team, final check of the sound..."
"Singing and dancing group..."
The chief director Liu Gang loudly ordered the people below. Liu Gang was recruited by Panda with a lot of money and has rich experience. He and Zhang Fan have become very familiar with each other these days.
"Let the audience take their seats."
After everything was checked, Liu Gang gave the order, and viewers came in one by one. Some of these people were lucky viewers selected by Zhang Fan from the live broadcasts of the past few days.
The other part is the bidding team of those merchants. After entering the studio, the audience started talking quietly. The studio with 500 people is very big.
Backstage, Zhang Fan carefully checked his outfit. Although he had been live broadcasting for seven consecutive days, Zhang Fan was still a little nervous today. After all, there were 500 viewers watching live today.
"Brother Fan, can we start?"
"That's it..."
Zhang Fan nodded, Liu Gang smiled slightly, and gave the order directly. The lights dimmed, and the recording and broadcasting began. Amidst a burst of dynamic music, the recording and broadcasting officially began.
Backstage, Lu Kai stared at the screen. As a steady stream of laughter came, Lu Kai's nervous heart slowly relaxed, and finally his face was filled with smiles.
"goodbye……"
An hour later, as Zhang Fan said goodbye to everyone, the door of the studio opened and the audience walked out, all with smiles on their faces.
The one-hour program kept them laughing. When they came to listen to Zhang Fan's program, they could appreciate the fun of this program even more.
From the beginning to the end of the recording, I laughed almost once or twice every minute, or even more.
The classic and sharp words, combined with the funny actions, made countless people feel very happy. After an hour, everyone was still not satisfied.
"Mr. Lu, how's it going?"
Zhang Fan couldn't help but ask when he came backstage.
"Awesome, great..."
Lu Kai gave a thumbs up. Today's recording and broadcast were completed in one go, and there was no need to edit at all.
"That's good……"
Zhang Fan breathed a sigh of relief. He was still worried before going on stage. After all, this was his first time.
In the afternoon, many people gathered at the advertising bidding meeting. After they participated in the recording of the program in the morning, these people paid more attention to the program.
These people come to the tender meeting with some discernment. Participating in the recording and broadcasting today will allow them to see the true charm of this program.
After the recording and broadcasting, these people reported this problem to the head office. The upper limit of funds in their hands also increased again, and they also looked forward to "The Fan Show".
"Everyone, welcome to the advertising bidding meeting of "Brother Fan Show". On behalf of all the staff of Panda TV and "Brother Fan Show", I would like to extend a warm welcome to you all. Everyone participated in the recording and broadcast of the show today. I must be interested in this
We also have a certain understanding of the program. Now let’s stop chatting and get started..."
Lu Kai personally presided over the advertising bidding meeting. The broadcast time of "Brother Fan Show" is one hour and twenty minutes, and there will be three advertisements in the middle, each of three minutes.
The advertising bidding officially started, and these manufacturers also started bidding. In just half an hour, all nine minutes of advertising had been sold.
Intermediate advertisements are auctioned according to the number of episodes of the program. This time, only 12 issues of advertisements are auctioned, that is, twelve weeks and three months of advertisements.
A total of 18 million of the intermediary advertisements in the twelve issues were sold. This number is already very good. Each issue averages 1.5 million, and half of the cost is recovered in the intermediary advertising fee alone.
The production budget for each issue of "The Fan Show" is 3 million, and half of the cost is recovered by one advertisement.
"Okay, everyone, let's start bidding for the last advertisement now."
Lu Kai's words inspired some businesses. The big head is here, and several powerful companies are here just for this. The exclusive sponsorship of a program is the big head.
For example, the exclusive title of Shonan TV's Music Star was won by Huaxia Dairy for 489 million. For a good program, just a naming fee can almost recoup the cost and even make a lot of money.
The entertainment industry in this world is more developed than Zhang Fan's world, so the naming fees for programs are also higher.
"The last advertising tender is the exclusive title of "Fan Ge Show" this year. This includes 32 regular programs, as well as the New Year special program..."
Lu Kai introduced that the exclusive naming fee is the exclusive naming fee for the first season of "The Fan Show".
The first season of "The Fan Show" has a total of 32 episodes, including the final four-hour New Year's special.
"We are now announcing a low price, a low price of 20 million, and each increase will be no less than 100,000..."
The bidding is just about to begin.
"23 million..."
"24 million..."
"28 million..."
The bidding officially started, and several powerful companies began to compete. However, as the numbers continued to soar, fewer and fewer companies participated in the competition.
When the cost soared to 80 million, there were only two competitors left.
One is Huilong Spring and the other is Huaxia Dairy. Both groups are large groups, especially Huaxia Dairy. Huaxia Dairy is the leader in the industry in Huaxia. It just won the Music Star at a sky-high price of nearly 500 million. This time
They took action again.
Next to them, Zhang Fan and Lu Kai stood there watching the competition among the companies. Seeing what the people at Huilong Spring were discussing, Zhang Fan took a deep breath.
"Mr. Lu, go tell the people at Huilong Spring. If they can make five million per issue, I will give them an advertising slogan for free."
Zhang Fan said the advertising slogan to Lu Kai in Lu Kai's ear. Lu Kai looked at Zhang Fan and his eyes widened. Five million per issue, which is a sky-high price.
"Go ahead and do as I say. If they don't come out, we won't lose anything."
With confidence on Zhang Fan's face, Lu Kai nodded and walked directly to Huilong Spring's bidding team.