Lu Kai came to the Huilong Spring team and whispered a few words in the ear of Ji Chao, the deputy general manager who led the team.
After hearing what Lu Bin said, Ji Chao's face changed drastically, and he looked at Zhang Fan like a sharp sword. Zhang Fan smiled slightly in response. Ji Chao looked at Zhang Fan, his face was solemn, he hesitated for half a minute, and finally wrote on the question board
Write a number above.
"One hundred and eighty million..."
When this number was displayed, everyone's eyes widened.
"A one-time addition of 100 million, what do Huilong Spring want to do?"
"This is too willful."
"this……"
"Is Huilong Shanquan crazy?"
Even the people in Huaxia Dairy are stupid. One hundred and eighty million is already a very high sponsorship fee. Especially in "The Fan Show", it is even more sky-high.
There is no doubt about the quality of "The Fan Show", but this program has its own shortcomings. This shortcoming is the broadcast platform, which is only broadcast on the online platform Panda TV. This is a shortcoming, not to mention the short establishment time of Panda TV.
, the popularity is still very low.
The bottom line of Huaxia Dairy was only 90 million. Now Huilong Spring has suddenly sold 180 million, which is too much.
"One hundred and eighty million, Huilong Mountain Spring has reached one hundred and eighty million, is there still..."
"One hundred and eighty million times..."
"One hundred and eighty million times..."
"Three times for 180 million, the deal is done. Congratulations to Huilong Spring for winning the exclusive sponsorship rights for the first season of "The Fan Show" at a price of 180 million."
Lu Kai personally announced the results, and he was so excited. One hundred and eighty million, which is a very scary number. Panda has won such a high advertising endorsement in less than a month since its establishment. It is too big for Panda.
It's important.
What shocked Lu Kai even more was Zhang Fan. He could see that 80 million was already the bottom line of Huilong Spring. Just because of Zhang Fan's slogan, Huilong Spring suddenly increased its salary by 100 million.
One sentence can be exchanged for 100 million, which is really a golden saying. 180 million exclusive sponsorship, with an average sponsorship fee of more than 5 million per issue. Just one exclusive sponsorship has already made "Fan Brother Show" a huge profit
.
The production cost of each issue of "The Fan Show" is 3 million. This 3 million includes production funds, publicity funds, etc. 1.5 million has been recovered from the previous advertising.
Exclusive sponsorship now brings an average of more than 5 million yuan per episode. In other words, not counting other income, advertising fees alone made "The Fan Show" earn 3.5 million per episode in the first season.
This profit is very astonishing. There were a total of thirty-two issues in the first season plus the New Year special. Panda invested a total of 100 million. And from today's advertising bidding, Panda received 198 million.
After deducting the costs, the net income is 98 million. With an almost 100% rate of return, this kind of investment income is too attractive. What's more, the middle advertisement only sold twelve issues, and there are still twenty issues of advertisements in the following.
Even at the current price, twenty issues can be sold for 30 million, which adds up to a profit of 128 million.
This figure is too much for both Panda and Zhang Fan. According to the previously agreed 30-70 points, Zhang Fan can share 40 million in advertising dividends, and Panda's profit is as high as 90 million.
In addition to the 500,000 yuan for each episode and the 2 million yuan for the New Year's special, Zhang Fan earned almost 60 million yuan in revenue from the first season of "The Fan Show" alone.
Many first-tier celebrities may not be able to get this terrifying income. What's more, this is just advertising income. If the show becomes popular, there will be income from other channels.
For example, when the program is broadcast, everyone will give gifts. At the same time, the program can also sell a series of copyrights such as DVDs. If this is done well, this program may bring Zhang Fan an income of 100 million a year.
"Hello, Mr. Zhang Fan..."
Ji Chao, the vice president of Huilong Spring, came to Zhang Fan.
"Hello, Mr. Ji..."
Zhang Fan and Ji Chao shook hands.
"Mr. Zhang Fan, the reason why we offer such a high price today is entirely because of your slogan. Mr. Zhang Fan, that slogan is very suitable for our Huilong Spring. I don't know if Mr. Zhang Fan still has good products."
What about advertising creativity? If so, price is not an issue."
Ji Chao said seriously, that slogan is too tempting. As the vice president of Huilong Spring, Ji Chao has a very sharp vision. Zhang Fan's slogan will definitely increase the sales of Huilong Spring.
"Mr. Ji, I just have some inspiration occasionally. If you want to hear it, I will tell you."
Zhang Fan's words made Ji Chao nod. Zhang Fan is a typical person who accepts soft things rather than hard words. Ji Chao gave him face, and he naturally gave Ji Chao face. Besides, he is not in the mineral water business, so there is no use keeping those things.
Ah, you might as well take it out and make a friend.
"Mr. Ji, let me tell you something briefly. In a rural school, when the teacher was writing on the blackboard, the naughty students couldn't help but drink Huilong Mountain Spring. The banging sound made by pushing and pulling the bottle cap made the teacher very angry and said
:Please don’t make such a sound in class. After class, the teacher was drinking Huilong Mountain Spring and praised: Huilong Mountain Spring is a bit sweet.”
Zhang Fan brought out a classic advertisement from another world. This advertisement is that of Nongfu Spring. Because of this slogan, Nongfu Spring has taken the dominant position in mineral water.
Ji Chao carefully figured out the advertisement, and the more he figured it out, the more excited he became. Huilong Spring is a bit sweet, and the slogan is so damn powerful.
"Mr. Ji, I have a little suggestion in my heart. It's just a suggestion. Don't take it too seriously. I think Huilong Spring should give up the purified water business. Focus on the mineral water business. Although the purified water is pure, but
But it goes against nature. It lacks trace elements that the human body needs. You can make a fuss about this..."
"For example, you can issue a scientific report saying that drinking pure water for a long time is not good for your health..."
"If I were the boss, I would hold high the banner of natural water. I would declare to the outside world that although contaminated water can be purified, it cannot be restored to its original state..."
"In a word, if we compete with purified water, other purified water merchants will definitely file lawsuits with Huilong Spring. Then fight them. The bigger the noise, the better..."
Zhang Fan's words made Ji Chao's eyes widen. At this moment, he wanted to pry Zhang Fan's head open to see what was inside.
This kind of business plan is simply too powerful. At this moment, Ji Chao felt extremely excited and wished he could fly back to the headquarters right now.
"Mr. Zhang Fan, thank you. Thank you very much. I have to go back and report this matter to the chairman immediately. Mr. Zhang Fan, believe me, good people will be rewarded."
Ji Chao stood up.
"Mr. Ji, you're welcome..."
Zhang Fan stood up and sent Ji Chao out of the room. After Ji Chao left, Zhang Fan couldn't help but jump up.
"Making a fortune..."
Zhang Fan waved his fist fiercely, his eyes full of excitement. For a loser like Zhang Fan, money is the most exciting thing.