The video began to spread crazily. It was more than 40 minutes long and was dubbed by netizens as the most awesome advertisement.
"Why do I feel like this is not an advertisement, but a documentary?"
"If it weren't for the commercial at the end, I would have thought it was a documentary."
"Brother Fan, do you want to be so awesome?"
"Haha, Lao Ganma has already bought it, what should I do if there are only two steamed buns left at home?"
"Haha, I put some Lao Ganma in the instant noodles, give it a try..."
“Bread slices go better with Lao Ganma.”
"Come on, brothers, finish this bottle of Lao Ganma..."
Soon someone posted about Lao Gan Ma. After all, it is now sold in supermarkets in Wanding Plaza.
However, after netizens bought it, they didn't know how to eat it. As a result, all kinds of weird ways to eat it appeared on the Internet.
Lao Gan Ma instant noodles, Lao Gan Ma burgers, Lao Gan Ma fried steak, Lao Gan Ma cooked seafood...
Some of Lao Ganma’s recipes were revealed, and netizens laughed so much that they felt sick to their stomachs.
"Haha, I think Lao Ganma is the most delicious with steamed buns..."
“The slices of bread are also good…”
"Pancakes are also available..."
"Haha, instant noodles are delicious..."
"I'm a truck driver and I often eat in the car. I bought a bottle of Laoganma yesterday and finished it in three meals."
"The food at school is too bad, why not eat Lao Gan Ma with steamed buns?"
"With Lao Ganma, I can say goodbye to dark cuisine..."
"Laoganma, a magical tool for home travel..."
Lao Gan Ma became popular, a complete fire. Along with the fire, Lao Gan Ma's sales increased crazily. Due to the current limited production, in some Wanding Plazas, Lao Gan Ma faced the embarrassing position of having no goods to sell.
The classic taste of Lao Gan Ma is also liked by many people, especially office workers. Many office workers eat lunch boxes, but now the lunch box is paired with Lao Gan Ma, which has a special taste.
With the popularity of Lao Gan Ma, other shopping malls have also begun to contact Lao Gan Ma manufacturers, hoping that Lao Gan Ma can sell goods there. Not only shopping malls, but also markets that sell seasonings, as well as some small shops and so on.
Laoganma is not a high-end product. The most expensive bottle only costs more than ten yuan, while ordinary oil chili and black bean sauce cost less than ten yuan.
A steady stream of orders came in, and such orders kept Tao Bijuan and others very busy. The factory's productivity was at full capacity, and they worked three shifts a day, but they were unable to meet the orders.
Therefore, Zhang Fan could only urgently increase production lines and expand factories to meet the continuous order requirements.
"Zhang Fan shows off his terrifying business abilities again..."
"Lao Ganma, another classic commercial marketing..."
"After Huilong Mountain Spring, Zhang Fan takes action again..."
"The most classic advertisement..."
Many media began to report on this matter, and this time it was not just in the entertainment section. There were also a lot of reports about Zhang Fan in the economic section.
Obviously, Lao Gan Ma's success is inseparable from classic marketing. Especially that classic advertisement, which can be called a nuclear bomb in advertising.
It is the first time that an advertisement has been made into a documentary and it has been done so well.
An advertisement made the originally unknown Lao Gan Ma famous all over the country. Now Lao Gan Ma sells hundreds of thousands of bottles every day, and this is because of insufficient production.
When production increases, no one will be surprised if sales increase tenfold. After all, Laoganma is a consumable product and tastes better.
Even if you only make one yuan per bottle, it is a terrifying profit. Success, another commercial success. The last time was Huilong Spring, because the saying "Huilong Spring is a bit sweet", now Huilong Spring has become the leader in natural water
who.
In just a few months, the market value of Huilong Spring has doubled. Now, Lao Ganma has performed a miracle again. This time Lao Ganma is not someone else’s company, but Zhang Fan’s.
Lao Ganma Tao Bijuan is Zhang Fan's biological mother, and the investment in the entire enterprise is only 80 million. But after this advertisement, Lao Ganma can now sell it for 40 to 500 million.
Zhang Fan's business ability shocked everyone, and it was only then that everyone realized that Zhang Fan was not only an artist, but also an entrepreneur. Although there are many artists starting businesses, there are very few people starting businesses like Zhang Fan.
Nowadays, when artists in the entertainment industry start a business, it is actually a fan economy. They open a bar, a restaurant, etc. A large number of fans come to support them, and most of the money they make is fans' money.
Zhang Fan's Lao Ganma is different. Although he also makes money from fans, the main market targets are ordinary people. This realm is completely different, and the product is not a high-end product. Unlike some artists, a bowl of beef noodles is
If you dare to sell for hundreds of yuan, that kind of behavior is not called entrepreneurship, it is called cheating fans.
Lao Gan Ma is popular, Tao Bijuan is popular, and Zhang Fan is even more popular. On Tianyi Music, the download volume of three of Zhang Fan's songs exploded again.
"The war has begun..."
"Brother Fan, come on, take down the music star this time..."
"Looking forward to Brother Fan's new song..."
When Lao Gan Ma became popular, it was Friday night again, and many people were sitting in front of the TV looking forward to the battle between the two programs.
In the last episode of the show, Zhang Fan's original work shocked everyone. But in this episode, everyone is looking forward to even better songs.
At 8 o'clock in the evening, Music Star was the first to air. It started with a big move. The singer Zhang You performed a unique "Little Love Song", which directly raised the atmosphere.
"Wow, the king of singers is the king of singers. I think it's more interesting for men to sing "Little Love Song"..."
"It's so cool..."
"sharp……"
The king of singers sang, which made many people excited. The competition officially started. What was shocking was that in this competition, three of the five people actually sang original songs, and the quality was quite good. Although not as good as Zhang Yi, it was still good.
It sounds great.
After the first round of PK was over, rock king Sha Yuntian then played a classic rock song, which made everyone excited.
"Wow, the four major judges sang..."
"I wonder what Leng Yuefei can sing..."
"Haha, this time Xiangnan Satellite TV was forced to make a big move..."
"Sit back and wait for Brother Fan to take over..."
Sha Yuntian's song coincided with the launch of "Brother Fan Show", and now many people were worried about "Brother Fan Show".
"Hi, everyone, welcome to watch "Brother Fan Show" on time, exclusively titled by Huilong Spring. I am Brother Fan Zhang Fan. Today, Brother Fan will talk to you about family ties. Why are we talking about this topic? That's because
My mother has been on fire these past two days..."
Zhang Fan's words made everyone laugh. Zhang Fan's mother is indeed popular, and it's really popular.
"Actually, I blame myself quite a lot over the years because I have only gone back a handful of times in the past few years. In the past, I always thought that I was too busy to go back. But now I don't think so. I have deeply reflected on it.
"Fan, I discovered a fact that scares me very much. That is, what we are most likely to ignore now is family ties."
Zhang Fan had a serious look on his face, and these words made the people below stunned.