Hongqi, for countless Chinese people, this brand makes countless people love and feel pain. As the earliest car brand in China, Hongqi brings memories to Chinese people one after another.
But now, this national brand has declined. Although huge investments were made, the final sales volume was very pitiful. If government procurement is excluded, the sales volume is almost negligible.
Over the years, ordinary people have been complaining. Seeing the unsatisfactory demise of national brands in their own hands, they are helpless. Although the Hongqi brand has become independent from FAW Car and has become an independent brand, it still cannot change the decadent trend.
situation.
Now, Zhang Fan received the news. This news shocked Zhang Fan. This news was that FAW Co., Ltd. wanted to sell Hongqi to Zhang Fan.
Yes, they sold Hongqi to Zhang Fan. This made Zhang Fan very shocked. After all, the Hongqi brand is too sensitive. Moreover, it is a hot potato and has a very special status in the national psychology. To put it bluntly, if you stand on
From a businessman's point of view, you can't get this brand even if it's for free, you don't dare to get it, it's too hot.
But now that they have spoken, they have naturally been discussing it for a long time. Otherwise, the country would not mess with this national brand as a joke.
"Let them come to Lanhai City. I can't leave here..."
Zhang Fan finally made up his mind and decided to get in touch with them. As for whether to discuss it or not, we would talk about it later. However, Zhang Fan couldn't leave for the time being. Leng Yuefei was about to give birth, so he couldn't leave even one step away.
"This Zhang Fan is too arrogant. Let's go to Lanhai City..."
At the Hongqi headquarters, after receiving the reply, a senior executive couldn't help but said.
"Okay, how long have you been complaining? This time it's not others begging us, it's us begging them. If you want to blame, let's blame ourselves for not living up to expectations."
Another senior executive sighed and said, "If you want to blame it, it's because you didn't live up to expectations. If you were a little more angry, the country wouldn't make this decision. They wouldn't be willing to send the red flag out."
The first is because Hongqi is related to their interests, and the second is that they have stayed in Hongqi for so many years. Now they suddenly have to give it away and become a private enterprise, which makes them feel uncomfortable. After all, no one knows that Zhang Fan
If you really accept it, how will you deal with the red flags?
With Zhang Fan's character, nothing can be said well. So now they can only resign themselves to fate. The red flag is in their hands. They have spent so much money, but there has been no improvement. It is no wonder that others have not improved.
Now the country is working hard to build the Huaxia brand and strive for 2025 Huaxia Intelligent Manufacturing. Now the country is gradually opening up the market, supporting private enterprises, and making plans for the future.
Especially during this period, the United States has declared that it will fight a trade war with China. In the trade war, companies with technology like Longteng Group are the real warriors.
At this moment, Zhang Fan also held a meeting at Tesla. Regarding this matter, most of Tesla's senior management held objections.
"Chairman, Hongqi is just a hot potato. It would be better for us to re-build a brand."
A senior executive said.
"Yes, but if we can control 100% of the shares, it will make sense. If it is the same as the joint venture brand, I don't think it is necessary for us and it will be thankless..."
"yes……"
After looking at everyone's opinions, Zhang Fan also had an idea in his mind. For Tesla, it has technology. It is easy to create an independent brand. After all, Tesla is now a luxury brand.
Although luxury brands have huge profits, the real big consumer groups are ordinary Volkswagen brands. Mercedes-Benz and BMW are awesome, but it is Toyota Volkswagen that makes the most money.
But for Tesla now, there is no rush. First, manage the Tesla brand well. Managing a brand well is already a very remarkable thing.
As for the red flag, Zhang Fan also has a position in his heart. The reason why the country wants to hand the red flag into Zhang Fan's hands is to make the red flag rise.
As for how to rise, it must depend on sales volume. Speaking of high-end cars, Hongqi currently sells many high-end cars with high-end cars, selling for up to 5 million. They are full of high-end cars, and they are also used as concierge cars.
But in the eyes of ordinary people, it's all about face. If you really want to show off, just look at sales and profits. Only these things are the pride of the nation.
Therefore, if the red flag is in your hands, you cannot stand high above others. Only by truly letting go of yourself is the mission of the red flag.
"How long will it take to change the casing of MODEL 3, reduce the configuration, and reduce the cost?"
Zhang Fan looked at the technician and asked.
"If it is to replace the shell, it will be simple. It can be completed in three months at most. Chairman, you don't want to make Hongqi a low-end version of Tesla, do you?"
A technician couldn't help but ask.
"Yes, we will create different products for different markets. Control the battery life to about 350 kilometers, control the cost to less than 80,000, and the future selling price will be between ten and twelve."
Zhang Fan said with a smile that this is rarely achieved. It means reducing the battery pack and replacing some materials. This is the so-called reduction in configuration.
However, reducing configurations cannot reduce everything. Reducing configurations based on demand not only reduces costs, but should not be too shaky. Especially in terms of safety configurations, the required safety configurations are still necessary.
This saves a lot of worry and doesn't require too much trouble at all. You don't need to change anything about the chassis, just change the casing, change the battery, change the motor, and reduce some high-tech configurations.
In this way, it is very easy to control the cost to less than 80,000. After all, the products used by Tesla are high-end products.
The price difference between high-end and low-end products is very large.
Many car companies are involved in changing the shell of the car. For Tesla, this is not technically challenging. In three months, this is the most conservative approach.
After all, the most important things about the car have not changed, the length, width and height have not changed, the powertrain has not changed, and all technologies are mature and proven.
Even the production line can be produced on the same production line as Tesla.
Zhang Fan's suggestion made the eyes of the staff below light up. If this is how you play, then you can still ask for the red flag. But the premise is that you have to take advantage and make a profit.
"Okay, let's break up the meeting."
Zhang Fan said with a smile that he had already made up his mind. The Hongqi brand is a national brand no matter what, and it still has a certain influence in the hearts of Chinese people. If it really wins this brand, it will be profitable for Zhang Fan.
At the same time, it can also increase political capital. After all, the brand's position in the country's mind is very important.