Tesla MODEL 6 is on the market, and it is liked by many people at this price.
Those who can afford a car at this price are considered rich. After they test drive this car, they have completely different feelings when they test drive a car of the same level.
If you don't test drive a Tesla, it feels okay to test drive a Mercedes-Benz and BMW. The driving experience is still good, but after test driving a Tesla, they will find that it is completely on two levels.
Quiet and comfortable driving experience, violent power at your fingertips. Moreover, this car is made of environmentally friendly materials, and there is no peculiar smell even if it is new.
It needs control, power, and performance, and the cost of maintaining the car is very low. Free maintenance for six years and 200,000 kilometers will almost make this car cost nothing except electricity bills in the next six years.
This is very attractive to the middle class. If you look at the sales volume of the same level, you will find that low-end models sell best.
Because most of these cars are bought by middle-class people. For example, white-collar workers with relatively high incomes, businessmen who run small businesses, etc.
If the family is very rich, they will not look at cars of this level. For the middle class, some people can afford it but may not be able to afford it.
Now Tesla’s six-year and 200,000-kilometer free maintenance policy has greatly reduced the cost of maintaining a car. Coupled with the pure electric vehicle, the cost of using the car per kilometer is only 30 to 40 cents, which is at least less than that of a fuel vehicle at this level.
Half of it.
There is no purchase tax, and you can even save a lot on insurance. After all, there is no engine, so there is no need to buy engine insurance, water insurance, etc.
Taken together, Tesla's price/performance ratio is too high. Therefore, since the launch of Tesla MODEL 6, competitors at the same level have had a hard time.
When it comes to power, even their top models don’t dare to compete with Tesla’s low-end models. When it comes to configurations, they can’t compete. When it comes to cruising range, the minimum model of 500 kilometers is enough. If you don’t lack money, go to the top model.
, the battery life of 700 kilometers is completely satisfactory.
The only weakness of Tesla now may be its brand influence. After all, Tesla is just a newbie among luxury car brands.
If it were a fuel vehicle, Tesla would definitely not be able to compete. But Tesla is an electric vehicle. Through publicity in the past few years, Tesla has been packaged as the number one brand of electric vehicles.
This is true in terms of technology, production and other aspects. Tesla is definitely the number one electric vehicle with a driving range of more than 500 kilometers, coupled with the acceleration performance that can easily defeat supercars and the eye-catching smoothness
Human driving system.
"Notice on adjustments to the company's vehicle distribution..."
All major subsidiaries of Longteng Group have received a notice. This notice is about the adjustment of the company's vehicle distribution.
In Longteng Group, there are many senior executives who are assigned cars by the company, and the cars assigned are all luxury cars. In the past, the cars assigned by the company were all Mercedes-Benz.
Depending on the level, the equipped models are also different. Now there is a new announcement. When changing cars, the main people who want to change cars this time are high-end people equipped with Mercedes-Benz E-Class and C-Class.
Their cars will gradually be replaced by Tesla MODEL 6 and MODEL 3, and the models they replace will be top-of-the-line models, but not the R version.
As for higher-level leaders, their cars will not be replaced for the time being. But everyone also knows that they are not not replacing them, but waiting for the higher-level Tesla Model 9 to be launched.
Sales start from within the group first. Since we have a car of our own and the grade is high enough, we must first buy it from within the group.
This not only increases Tesla's sales, but also further saves costs. It can also play a promotional role, killing three birds with one stone.
Obviously, Tesla will become the official car of Longteng Group in the future. Not only that, the company has also launched a policy for employees within Longteng Group.
This policy is a free charging policy. All Longteng Group employees who purchase vehicles for their own use will receive a special charging point card.
This charging card binds the car and the employee's biometric information. As long as the person uses this charging card to charge the bound car, no electricity fee will be charged.
This policy suddenly aroused the desire of countless employees to buy or even replace cars. Although Longteng Group's salary is high, such a welfare policy is provided for free, so who wouldn't want it.
Besides, everyone knows what the boss wants, which is to encourage employees within the company to buy cars. After all, it is his family’s business. Although Zhang Fan did not force everyone to buy cars, as an employee, he couldn’t really understand this idea.
It's all in vain.
The employees of Longteng Group are all China's largest middle-level elite group. The employees' salaries are very high, so now there are luxury cars everywhere in Longteng Group.
When high-level executives exchanged cars, ordinary people were encouraged to charge them for free. In addition, this was their own industry, and employees within the Longteng Group suddenly started buying cars.
"Is the car handsome or the person handsome? Do I think the person is handsome?"
An artist from Longteng Entertainment posted a photo, with a Tesla Model 6 behind him, and it looked like the top-of-the-line R version.
Because this matte black color is only available in the R version.
"The car is not as handsome as mine, and people don't say it is handsome either..."
The comment below is even more funny. It is from another artist, and it is also a Tesla, but it is the R version in silver and black.
“Is it popular to buy a Tesla this year?”
A female artist showed off her bright red Tesla.
"Hahaha, green travel starts with me..."
"Actually, what I want is an elf. When the elf comes on the market, I will definitely buy one..."
"Me too, I also like elves..."
The fans below were stunned. Each of these artists posted photos. They were all Teslas, with various colors and configurations.
"Your sister, who dares to compete with Fan Ge for endorsement? They just gang-up..."
"Hahaha, the boss asked me to give it out. If I don't give it out, I won't give it to the character..."
"The senior management within the Longteng Group has issued a notice to change the car..."
"I'm envious. Employees within the Longteng Group can charge for free when they buy a Tesla..."
"This operation is a huge market within Longteng Group alone..."
"Unmarried girls, stop looking at Mercedes-Benz and BMW from now on. Look at Tesla, because they are all potential stocks..."
"Don't think that driving a Ferrari makes you awesome. Maybe there are executives from the Longteng Group in the Tesla opposite..."
"Most people who drive Mercedes-Benz and BMW are nouveau riche. Only those who drive Tesla are the elite..."
Tesla's publicity strategy starts with asking internal employees to change cars. Then the stars of Longteng Entertainment collectively support Tesla, and finally position Tesla.
This positioning is that of elites. Everyone knows that employees of Longteng Group are potential stocks. Now everyone knows that employees of Longteng Group all drive Teslas, which gives people a positioning that most of them drive Teslas.
For elites, it is crucial for the brand to complete this positioning in one order.