Tesla has officially started their publicity, and this publicity does not rely on advertising, but on the Internet.
Through artificial intelligence, a large number of trolls have joined the comments. These comments position Tesla as a successful elite.
People who drive Tesla are young, sophisticated, clean, like high technology, and earn a lot of money. Most of them are executives of major companies.
This positioning, through intentional publicity by the trolls and Tesla, successfully locked Tesla’s positioning. Major celebrities were also invited to participate.
Among them, Zhang Fan even used Tesla as a gift and gave it directly to those people. Although Tesla is not cheap, the advertising effect brought by these people is very powerful.
Such large-scale publicity suddenly made Tesla's positioning more accurate. It also greatly increased Tesla's sales.
Especially some white-collar workers, they identify with Tesla deep in their hearts. Compared with fuel vehicles, a high-tech electric vehicle is more individual and unique.
Young people pursue individuality, and it is obvious that Tesla with individuality attracts them more. Especially after Longteng Group replaced Tesla internally, they think this car is very handsome.
Tesla's orders have increased sharply. In addition to Tesla, the sales of several other remodeled cars are also very amazing. Especially Hongqi, it has become the choice of many people.
Although it is 20,000 yuan more expensive, many people think it is worth it. After all, the interior and driverless system are worth 20,000 yuan more.
Just like Volkswagen's Sagitar, it's just a compact car. But the price is much more expensive than the Lavida. But even so, the sales are still very good.
This is what Hongqi looks like. Although the size is the same and the power is the same, the interior is luxurious and coupled with the unmanned control system, this makes everyone think that Hongqi is more advanced than the other five cars.
In addition to ordinary consumers, major car companies have also used their influence to publicize some special places.
Shanghai, the headquarters of SAIC. SAIC’s influence in Shanghai is very large.
But today, there is a big action in Shanghai. In a huge square, a special delivery ceremony will be held here.
Many people around came to watch the fun, and a thousand cars were neatly arranged. Some people who paid attention to the cars in the surroundings recognized what these cars were at a glance.
SAIC MG D3 is Tesla's rebranded car. There are a thousand D3s, all in the most dazzling rose red color. The most special thing is that these cars are all taxis.
During this taxi handover ceremony, there was a neatly dressed taxi driver standing next to all the cars.
Although Didi taxis are very popular now, taxis still exist. And taxis have also kept pace with the times and can still take orders online.
There are currently about 60,000 taxis in the entire Shanghai city, which is a huge group.
At eight o'clock in the morning, the car delivery ceremony was coming. The president of SAIC MG also came to the car delivery site in person. At the same time, relevant leaders from Shanghai Municipality also came here.
"Building a green Shanghai and environmentally friendly Shanghai is the responsibility of every Shanghai citizen. It is also the responsibility of each of our enterprises. Today, one thousand new energy vehicles have entered the taxi market, which is just the beginning. Energy conservation and emission reduction,
We will work harder. In the next two years, our 60,000 taxis in Shanghai will gradually be replaced by new energy vehicles..."
It's all a cliché, but they heard something in this cliché. In the next two years, Shanghai will eliminate 60,000 traditional fuel vehicles and replace all of them with pure electric vehicles.
This is a signal. The replacement new energy car will naturally not be another car. It will be MG's D3.
The D3 replaced this time is a top-of-the-line model with a comprehensive cruising range of up to 450 kilometers. It only takes 50 minutes to be fully charged using a national standard charging pile.
Four hundred and fifty kilometers is enough for a taxi driver to travel for a day. Even if the journey is less than a day, the electric car can be fully charged during lunch.
Compared with fuel vehicles, pure electric vehicles can save taxi drivers a lot of money every day. After all, taxis cover a lot of miles every day.
After a lot of polite words, the delivery ceremony officially began. One thousand red electric taxis entered the market.
In the taxi market, the five major car companies are targeting the taxi market. This is a huge market, and every taxi company will make a calculation.
Although it costs a lot of money to change a car, you can save a lot of money every month after changing a car. Compared with fuel vehicles, if all electric vehicles are combined, you can save at least 20 cents per kilometer.
As for taxi drivers in Shanghai, they can cover at least 500 kilometers by working two shifts. Even if it is 500 kilometers, they can save at least 100 yuan.
One hundred yuan a day, three thousand yuan a month. This is a lot of money. It saves thirty to forty thousand a year. The most important thing is that electric vehicles have fewer faults than fuel vehicles.
So in summary, electric vehicles save a lot of money. Besides, many taxis in Shanghai are about to be replaced. Switching to electric vehicles can save money, save energy and reduce emissions, and the environmental configuration of the vehicles is also very high. Who knows?
I don't want to change it.
The five major car companies, including Hongqi, have used their influence to focus on the taxi market.
The influence of Longteng Group is even greater, coupled with the national brand Hongqi. So the effect is very good, especially in Guangxi and Henan provinces, where Longteng Group has a very large influence.
Coupled with national encouragement, the taxi industry across the country has launched a vigorous taxi replacement plan. At the same time, many people who drive Didi have also begun to switch taxis.
Under such promotion, electric vehicles have become the new favorite in China. A complete industry explosion, this explosive speed has directly defeated many fuel vehicle companies.
Looking at the stock market again, many car companies have experienced declines. Especially Volkswagen, affected by rights protection, the stock market has fallen the most.
While the country was in turmoil, the U.S. Environmental Protection Agency received an anonymous report. The content of the report surprised them.
"Immediately conduct a secret investigation into the reported content of this material..."
After reading the report, Jack, the director of the Environmental Protection Agency, issued an order directly. They knew the importance of this matter, and if it was true, then they would have something to do.
What they like to do most is to check these problems. As long as they are found, they will eventually cause the other party to bleed a lot. They have always been very serious about money.
The Environmental Protection Agency started a secret investigation. Because the reporting materials were very accurate, the Environmental Protection Agency quickly got the results.
According to their tests, the content in the reporting materials was indeed true. German Volkswagen was cheating on its exhaust emissions. Seeing the intelligence collected, Jack had a cruel look in his eyes.