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Chapter 981 The crisis of the automobile industry

Zhang Fan started to make troubles in China, and everything was going on in an orderly manner. The box office performance of "Harry Potter" was also very strong.

In two weeks, Harry Potter has grossed 4.2 billion US dollars at the global box office. This kind of box office has made Hollywood giants swallow their saliva, and they now realize that they have underestimated this IP.

There are so many fans of this book, and it happened to be during the summer vacation, so there was a huge craze for watching the movie. Some office workers couldn't get movie tickets at the beginning.

The children took their parents to watch it, which made some parents who had not read the book become obsessed with the movie. After becoming obsessed, these parents went to read the book again.

As a result, the number of fans of "Harry Potter" has increased again, which is why the box office performance is so strong.

However, after two weeks of broadcasting, the single-day box office has begun to drop significantly. But even if it drops, it is still strong every day.

At this rate, the final box office may eventually exceed 5 billion US dollars. This kind of box office has already made Longteng Entertainment and Warner Brothers very satisfied.

Now the crew for the second part has been established, and preliminary preparations are already underway. At this time next year, the second part will still be released.

Everything is developing in a good direction, and Longteng Group's African strategy has begun to be implemented bit by bit. However, the progress is not too fast. After all, Longteng Group's main strategic goal is still in Asia.

Longteng Group has developed very steadily, but other companies in the world are not so lucky. Internet companies were hit hard by a bubble.

Twitter is officially bankrupt, and other companies that have not gone bankrupt also suffered heavy losses in the last stock market crash.

The market value of many companies has evaporated by more than one third or more. In addition to the Internet industry, many other industries are also having a hard time.

The most difficult thing among them is the automobile manufacturing industry. Affected by the press conference and the Chinese market, the world's traditional automobile manufacturing industry is having a very difficult time.

At present, the global automobile industry is undergoing rapid transformation and wants to transform into new energy vehicles. And a large amount of funds have been mobilized, but transformation is not easy.

Even if you have money, you still have to research technology. Besides, researching technology is not that easy. Longteng Group is also secretly sabotaging, constantly poaching, and many talents have been poached.

Stronger companies are doing better, but weaker companies are having a hard time. Without funds, it is not easy to transform. Coupled with profit losses, life is really difficult.

Car manufacturers around the world are having a hard time. Even Toyota and Volkswagen are having a very difficult time, let alone other companies.

Italy, Fiat Group headquarters. Today another shareholder meeting was held. These major shareholders sat together, all with ugly faces.

The new quarterly financial statements are out, and Fiat Group suffered serious losses. In the second quarter of this year, Fiat Group lost US$2.9 billion.

Another loss. You must know that Fiat Group lost US$1.8 billion in the first quarter. Last year, Fiat Group lost US$3.7 billion.

Losses have increased, but car sales have continued to decline. Currently, among the four brands owned by Fiat, Ferrari is doing best, but even Ferrari has suffered losses.

Lancia, Alfa, and Maserati are all suffering serious losses. If this pace continues, it won't be long before Fiat will go bankrupt.

You must know that Fiat Group's current debt has reached tens of billions of dollars. And this debt ratio is still increasing.

The stock has been falling continuously in the past two years, especially after the Longteng Group press conference, the fall was even worse. Now the stocks in the hands of these shareholders have become hot potatoes.

"We must discuss a solution today. At present, Fiat has no money. The banks are already urging us to repay the debt. If the debt problem cannot be solved, the only thing waiting for Fiat is bankruptcy..."

President Elkann said seriously, his face full of solemnity. Elkann is not only the president of Fiat, he is also a member of the Agnelli family.

The Fiat Group was founded by the Agnelli family. Currently, Fiat's largest shareholder is also the Agnelli family.

Therefore, Elkann has a very strong voice. In the past few years, Elkann has been working hard to solve Fiat's crisis and has thought of many ways, but so far, there is no other way.

Automobile companies ultimately have to show their performance in product sales. Now Fiat's product sales have dropped significantly, its internal losses are serious, and coupled with long-criticized quality control, Fiat's sales have plummeted.

Secondly, there are competitors, especially Germans and Japanese. They have lost a lot of market in China, and they cannot regain this market in a short time, so they can only focus on other markets.

This effort directly killed Fiat. So now, Fiat must consider the issue of life and death.

Debt, the most important thing now is to solve Fiat's debt problem. If the debt problem is not solved, the entire group will be taken away and auctioned by the bank.

Although the Agnelli family can get the money, the family is unwilling to take any more money. In their view, Fiat has become a pile of bad assets. If they continue to invest money, it is better to sell it while it is still worth some money.

.

Other shareholders also nodded seriously. They are also in a panic now. They no longer think about making money, but think about how to lose less money.

"Currently we have been in contact with some groups. Some people are also more interested in us. Among them, the most interested is the Ferrari brand, followed by Maserati..."

Elkann said seriously. During this period, some car companies around the world have also been in contact with Fiat. They want to directly acquire Ferrari or Maserati.

But the price offered was not high because their lives were not easy either.

"But there is good news today. The Tesla Group contacted us and made an offer. Their offer for Maserati is US$11.5 billion..."

Elkann's words made everyone's eyes light up. Although Maserati is a good brand, its performance is really terrible.

Especially in recent years, Maserati used to be a representative of the aristocracy. It competed with Porsche on a par, but now it is miles away from Porsche.

Trident is a sentiment, but it is not money. Maserati has not made any money in the past few years, and its losses are getting worse.

Previously, Fiat declared that Maserati and Alfa were banned brands. But now in the face of money, everything is in vain.

Now even the Italian government is trying to please Longteng Group, hoping that Longteng Group can invest in Italy. So the so-called sales ban is a joke. As long as you give money, there will be no such thing as a sales ban in the world, let alone Maserati.

Even a Ferrari will be sold if you give it enough money.


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