Tesla extended an olive branch, and everyone was overjoyed by the news. The price was also a price that made everyone very excited.
Tesla is rich, and now global car companies know that Tesla is rich. Not just because Tesla is backed by the Longteng Group, but because of Tesla's own sales.
In the field of electric vehicles, Tesla is the leader. At present, Tesla's pure electric vehicles basically include all models. Although there are still several cars that will be launched by the end of this year, there is no denying Tesla's technology.
ability.
Not only that, Tesla is also very powerful in the field of electric commercial vehicles. Currently, Tesla's electric trucks, electric buses, and electric engineering vehicles have begun large-scale sales in China.
In the field of electric passenger cars, he is even more of a leader. In addition to himself, his shell-changing cars are even more crazy. With several major Chinese independent brands as the core, he directly and frantically seizes the market in the low-end market.
Currently, more than half of the huge Chinese market has been taken away by these brands. In the past two years, many foreign brands have announced their withdrawal from the Chinese market, and Fiat is one of them.
Currently, there are only a few strong brands holding on in China, but their performance continues to suffer losses. The Chinese market is currently dominated by the new energy market, and it is impossible for these brands to stand up again until they come up with decent products.
So Tesla is rich, and the Chinese market has made Tesla very profitable. What's more, Tesla has been exported to many countries and has become the new favorite of many people.
In a word, there is no shortage of money. That’s why we offer this price.
The meeting continued, and all the shareholders were discussing heatedly. Although a few shareholders felt that it should not be sold, most shareholders felt that they should take advantage of the opportunity to sell, otherwise no one would pay such a high price if they didn’t want Tesla.
.
The market is sluggish, so they can only give in. At this moment, they can only lament that if this brand was sold a few years ago, the price would definitely be much higher than this price.
But now, no one wants it. Maserati is currently worthless to car companies. Apart from a brand, other technologies are simply worthless.
The same is true for Tesla. After Tesla buys Maserati, it will also carry out electrification reforms. Most of the future Maserati will be electric vehicles.
In the context of the great times, the once high-horsepower fuel vehicles will slowly decrease and die out. Sooner or later, new energy vehicles will replace all fuel vehicles.
Once you have the intention, the rest is much simpler. Negotiate, negotiate with Fiat Group, and negotiate with the Italian government.
Fiat actually wants to sell other brands to Tesla, but Tesla is not interested. The only one it is interested in is Ferrari, but Fiat does not sell this brand.
Ferrari is now an independent company, has gone public, and has a market value of more than 20 billion U.S. dollars. Even the press conference did not affect Ferrari's market value.
For Ferrari, electrification is currently not a consideration at all. Its sports cars are sold out early every year, and those who buy Ferraris only experience the roar of the engine.
Tesla can only covet Ferrari. But Tesla doesn't care much about Ferrari. When it comes to performance, Tesla's supercar performance is definitely a step ahead of Ferrari.
But the brand influence is much lower. Ferrari is Ferrari. Even if the new technology is not as good as Tesla, it is still Ferrari.
This is a brand that has been cultivated over time. In front of Ferrari, Tesla is like an upstart.
Tesla purchased Maserati for this reason. In overseas markets, Tesla’s competitors are Maserati and Porsche.
However, although Tesla has technology, its brand influence is very weak. That's why Tesla paid such a high price to buy Maserati.
After a week of negotiations, the acquisition finally came to an end. Tesla acquired the Maserati brand for US$11.5 billion. This acquisition included not only the Maserati brand, but also Maserati's R&D team, employees, factories, etc.
.
Of course, this also includes Maserati's $2 billion debt. In other words, Maserati has nothing to do with Fiat now.
One hundred percent of the equity of this brand belongs to the Tesla Group. After Tesla's acquisition, Maserati's headquarters will remain in Italy.
It’s just that the R&D team will be relocated to China. At the same time, Tesla will build a new factory in Italy.
In the future, this factory will not only be able to produce Maserati, but also Tesla, Hongqi and other cars.
This factory will use Tesla's new platform, and the production line is indeed the most advanced production line.
In addition to this factory, Longteng Group will also invest in a series of supporting factories in Italy. The total investment exceeds 100 billion US dollars.
Build an automobile industry base in Italy, and this industrial base will mainly target the European market in the future.
Italy is one of the founding members of the European Union and is now building factories in Italy. The competitiveness of these products in Europe will be greatly increased.
After all, the European economy is integrated, and the entire EU is a large market with a population of more than 500 million. Moreover, these countries have developed economies and large markets.
"Tesla fully acquires Maserati, and the Italian brand becomes a Chinese brand..."
"Maserati fell into Tesla's pocket..."
"Fiat Group has a debt crisis and sells Maserati for cash..."
"Longteng Group signed a letter of intent for investment with Italy, investing US$100 billion in Italy..."
News reports came out. This news caused a sensation around the world, and also caused a huge sensation within China.
"Fuck you, if you are so awesome, Trident will be our brand from now on..."
"When will my trident dream be made in China..."
"Looking forward to the domestic production of Trident..."
"You can't afford domestic products..."
"The price of domestically produced Tridents should drop..."
"Can it be as cheap as Tesla...?"
Domestic netizens started talking. After all, many people have a dream of a trident. Maserati is the luxury car in the dreams of countless men and women.
But now that this luxury brand has been acquired by Tesla, and it may be produced in China, everyone is excited.
Looking at the news again, Maserati's R&D team is going to China. At the same time, Tesla said that it will carry out electrification reform of Maserati. All models will be redesigned.
Obviously, the future Maserati may become a pure electric vehicle.
Hot discussion, Tesla's acquisition has caused hot discussion. But for other car companies, this is a nightmare.
Especially for European car companies, this time Tesla acquired Maserati and invested so much in Italy, directly entering the base camp of these brands. After this news was announced, the stocks of European car groups showed signs of falling again.