It is nothing new for Chinese car companies to acquire overseas brands. In recent years, Chinese car companies have acquired many overseas brands, but most of the brands they acquired are brands that have disappeared for many years or are not well-known.
That kind of brand is completely different from a world-renowned brand like Maserati. You must know that in the hearts of consumers around the world, Trident is the dream of many people.
Even in Europe, where car prices are relatively low, Maserati is considered a high-end brand and not everyone can afford it.
Masalaidi is the pride of the Italian brand, but now this pride has become the asset of the Chinese people.
Italy's automobile industry is still developed, and there are many world-famous brands. Martha, Alfa, Ferrari, Lamborghini, Pagani...
These brands are the dreams of countless consumers. Pride is pride. In the face of reality, no matter how great the pride is, it cannot withstand the cruel reality.
Italy's economy has not been very economical in recent years. Especially in the past two years, the international economic situation has not been very good, and Italy's economy has been in a long-term slump.
The unemployment rate is increasing and the economy is in recession, so revitalizing the domestic economy is the primary goal. Therefore, Italy cannot refuse the olive branch offered by Longteng Group.
You must know that hundreds of billions of dollars is just the beginning. If the future cooperation goes well, Longteng Group will invest more in Italy.
In addition to the Longteng Group itself, there is a large group of younger brothers behind the Longteng Group. These younger brothers will follow the Longteng Group in at any time.
As long as the boss of Longteng Group is taken care of, a large number of Chinese companies will come here to invest.
If you look at the current situation in Malaysia, you will understand what is going on. China is rich. Now countries all over the world know that China is rich and Chinese companies are rich.
In today's world, the rich are the bosses. Especially the giant Longteng Group. Such a wealthy company, let alone Italy, even the United States is now trying hard to cooperate with the Longteng Group.
The reason why Italy was chosen was not only because Italy happened to have a car brand for sale, but also because of Italy’s relationship with China.
Among the EU countries, Italy is the most friendly country to China in a short period of time. Currently, Italy is the fastest country in the EU to issue visas to China.
At the same time, Italy's tourism industry is developed, and a large number of Chinese tourists come to Italy every year. Milan is also a fashion capital, so this country is full of charm.
Although Maserati has changed owners, Italy has not suffered any losses due to Maserati changing owners.
Although the R&D team went to China, the headquarters is still located in Italy. At the same time, the factory is also in Italy, and the factory will be expanded and upgraded.
A lot of jobs will be added in the future, and taxes and other things will also be handed over to the Italian government. The only difference is that the profits that used to go to the Italian rich are now going to the Chinese rich.
For the government and ordinary Italians, it doesn't matter. They just know that now that Maserati is acquired, they have jobs, and that's fine.
Tesla's acquisition of Maserati sent a bad signal to global car companies. For them, this is the cry of the wolf.
Now for these car companies, it is no longer just as simple as losing the Chinese market. Now everyone is entering their doorsteps.
Only now did they realize the sorrow of the Chinese car companies. Without technology, everything could only be done in a hurry. Although these foreign car companies are also rapidly carrying out electrification reforms.
And many brands have launched pure electric vehicles, but there are many technical gaps with Tesla.
This gap is not only in technology, but also in cost. Currently, 90% of the global new energy vehicle industry is concentrated in China.
Moreover, Tesla’s shell-changing strategy has greatly reduced R&D costs and manufacturing costs.
Batteries, motors, electronic control equipment, etc. The same thing has the same price in China and the same price in Europe.
The gap in technology is even greater. When Tesla was founded, Zhang Fan knew the background of foreign car companies.
After all, in terms of technology, foreign countries are still much better than China in many technologies. Even in terms of new energy, it will be relatively easy for them to catch up.
So at the beginning of Tesla's establishment, Zhang Fan formulated a crazy plan. On the one hand, it was the technological research and development of several major Teslas, and large sums of money were invested in it every year just for research and development funds.
Another aspect is acquisition and poaching, acquiring foreign companies related to new energy, especially companies that hold some patents.
A large number of these valued companies were acquired, their patents were acquired, and their technologies were acquired.
As a result, if foreign car companies want to develop new energy vehicles, they must bypass these patents, otherwise you will face big trouble.
The second is to recruit people. Tesla spares no effort to recruit people. With the accurate information provided by Zhang Fan, Tesla recruits people accurately every time.
Tesla now has the world's largest new energy R&D team. There is a strange phenomenon at Tesla, that is, there are more R&D personnel than other staff.
The top and largest R&D team has different projects. Moreover, Tesla also hides its own strength.
Once this technology is announced, it means that Tesla is actually developing the next technology. The technology you see is never the best, but the lowest.
For example, Tesla has announced all-solid-state battery technology. In fact, within Tesla, graphene battery technology has also made some breakthroughs.
Currently, foreign car companies are still using ordinary lithium batteries. When foreign car companies catch up with Tesla's current technology, Tesla will all replace them with all-solid-state batteries.
When foreign companies develop all-solid-state batteries, Tesla may have replaced them with graphene batteries.
At least one generation ahead of you, this is Zhang Fan’s order to the Tesla team. They are not only doing research and development on batteries, but they are also working hard on motors, electronic controls, new materials, human-machine exchange systems, and driverless technology.
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Although Tesla's current profits are good, Zhang Fan doesn't really have much money in his hands because most of the funds are invested in research and development.
No car company in the world currently invests as much in R&D as Tesla. And this R&D investment will continue to be maintained, because only in this way can we survive in the increasingly brutal market competition.
For many companies now, survival has become the most basic requirement. You can make less profits, but you have to survive. This is what many companies are doing now. Tesla is actually one of them. Only
Only by surviving for a long time can you defeat your opponent to death.