The first thousand one hundred and seventy-six chapters must be expensive, not expensive to sell
Now things are finally getting better. We have loans and equipment. As for the factory, we have rented it for a long time. It is located in the southeast corner of the First Industrial Zone. The location is pretty good, but the area of the factory is a little smaller and the rent is slightly higher.
It was expensive, but considering that there was a dock in front of it to facilitate future transportation and avoid glass products from breaking during early transportation, Yang Chengcai rented this place as a factory.
Seeing the technicians sent by Zhaoqing Machinery Company and the dozen technicians he brought from Jiujiang installing and debugging equipment, Yang Cheng breathed a sigh of relief, and then began to recruit a large number of ordinary employees.
In addition, the sales issue must also be put on the agenda. Otherwise, if something is produced but cannot be sold, it will be in trouble!
As for the Jiujiang Head Office, only the Jiangxi side has relatively detailed sales channels, while in other places, there are only large distributors in a few places, and they are generally oriented to major schools and enterprises. Except for Jiangxi,
Jiujiang Glass Company really does not have channels for daily consumer markets in other places, because they have not sold consumer-grade glass products to other provinces before.
Nowadays, Yang Cheng is involved in consumer glass products in Shanghai. Whether it is high-end mirrors or handicrafts, they are aimed at ordinary consumers, not major schools or enterprises, so sales channels also need to be newly established.
.
After letting Butler Feng handle the installation and debugging of the equipment in the factory, and arranging for people to recruit employees, Yang Cheng became busy again. He was going to find distributors such as trading companies to receive orders.
Order.
But what disappointed him was that he visited four or five traders engaged in glass products in succession, but none of them achieved very good results.
This is not to say that others are rejecting or belittling him. In fact, the people in these trading companies are very polite to him. After all, these traders are all specialized in glass manufacturing. For Jiujiang Glass Company,
It's quite familiar.
But they all said that Jiujiang Glass Company, which used to make precision glass products, suddenly said that it wanted to enter the consumer market on a large scale, and more importantly, they had never had any contact with Jiujiang Glass Company before.
, without any contact, people will naturally not place any big orders without any hesitation.
Yang Cheng visited four or five companies, but only received three small orders, and they were still sample orders with a very small amount.
The total value of these orders is only a few hundred taels of silver, which is far from enough for the Shanghai Branch of Jiujiang Glass Company.
Although the initial investment in this branch factory is only more than 10,000 taels of silver, this is just the beginning. As long as it starts, the head office will definitely increase investment later. By then, the investment scale of this branch factory will be
, may reach one hundred thousand taels of silver or even higher.
Such a large investment cannot be supported without enough orders.
But now Yang Cheng has no good solution. After all, even the samples have not been produced. It is already very rare to receive a few small sample orders. As for large orders, it is not that easy.
So Yang Cheng could only rush around the business district every day. His target changed from glass manufacturing traders at the beginning, to ordinary traders, and in the end, he even went to trade with those who specialized in export business.
I contacted the dealer, but the results were not very good.
These traders had previously cooperated with four other domestic glass production companies. Jiujiang Glass Company's previous consumer glass products were limited to Jiangxi and had no contact with these traders from other provinces.
Without contact, there is no trust, so it will naturally be difficult to get this order.
However, after running like this, I got a dozen or so small orders. Although there was no intention to order such as a deposit, the amount was not large. The total order amount was only more than a thousand taels of silver. But Yang
Cheng knows that this is basically the limit.
Next, what he has to do is to wait for the samples to come out and provide these samples to major trading companies. As long as the products are good enough and the price is advantageous, those profit-seeking traders will immediately change their attitude.
Until then, you don’t have to worry about ordering!
The equipment installation and debugging of the Shanghai branch was completed quickly. In order to improve efficiency, and more importantly, for the continued stability of power, Yang Cheng even purchased a latest steam engine for use as power.
Half a month later, they carried out trial production of the first batch of samples!
After the samples were produced, more than a dozen technicians in the company looked at them one by one. Yang Cheng didn't know much about the detailed technical matters, but looking at the expressions of the technicians, he knew that this sample was probably not very good.
Sure enough, the technical manager in charge of the branch's technology quickly found Yang Cheng with a worried look on his face, and lowered his voice and said: "Second Young Master, there is a gap between this sample and our previous estimate!"
When Yang Cheng heard this, he thought to himself, something really bad has happened, Damn!
But he still pretended to be calm and said: "What is the specific condition?
The technical manager said: "This batch of samples is a square mirror that is 25 centimeters long and 18 centimeters wide. It is the flagship product in our plan. Although the quality meets our requirements, the yield rate is too low!"
Yang Chengdao: "How much lower is the yield rate than expected?"
"I'm afraid it's only about half of the plan," the technical manager said cautiously. With the production of this sample being like this, his responsibility is naturally not small. After all, he is responsible for the technical matters of this division.
But in fact, he, the technical person in charge, used to work at the main factory. Although he was also responsible for the production process of mirrors, at that time, the mirrors they produced were ordinary mirrors with average quality requirements.
However, now that we are making high-end products, although the quality has improved, the yield rate is frighteningly low. The high-end mirrors produced in this way may cost more than 80 silver per side to recover the cost. If you want to make a profit,
The price still needs to be raised to one hundred taels of silver.
However, the glass industry in the empire is developing very slowly nowadays. Mirrors of the same size produced by the other four glass companies are generally sold for less than fifty taels of silver. This is still the retail price. If it is the ex-factory price, it will be even lower.
.
A mirror of the same size is only sold for 50 taels, but you sell it for 100 taels. Can you sell it?
After hearing this, Yang Cheng also frowned, and then said: "How about the quality, how is it compared with the same specifications on the market?"
Speaking of quality, this technical manager is really excited. Their Jiujiang Glass Company originally specializes in precision glass, so the quality of the high-end glass they produce is naturally not too bad.
He immediately said: "The quality is better than what is on the market, and much better. You can come and compare!"
As he said that, someone took out two mirrors. They were about the same size. They were square mirrors with a relatively large area. They were high-end products on the market. At first glance, Yang Chengcheng felt the difference between the two.
difference.
One side was already packaged, that is, the mirror they bought from the market, and the other side was not packaged and was smooth. But at the first glance, Yang Chengcheng felt the difference.
The mirror I bought on the market seems to be okay at first glance, and the reflection is quite clear. I don’t know how many times it is better than the previous bronze mirrors.
But compared with the newly produced sample, the gap is not small. When looking in the mirror, it can be clearly felt that it is cleaner, and it even makes Yang Cheng feel more handsome.
This mirror is a great thing!
Yang Cheng felt that if he were a consumer, when he went to buy a mirror, he would definitely choose this one with higher clarity. Even if the price was more expensive, he was not short of money anyway, so he would definitely use the best one.
But for most consumers, especially this kind of mirror is said to be a high-end product, but its actual potential target is those in middle-class homes. Its main application is as a small dressing mirror. As for hand-held mirrors, they are generally palm-sized.
kind.
The dressing mirrors of the rich are generally those that are several dozen or even one meter high, and at least twenty to thirty centimeters, or even fifty or sixty centimeters wide. They are quite expensive, easily costing several hundred taels of silver, and are large in area.
, good quality and luxurious packaging, people can afford to spend thousands of taels of silver.
Finally, Yang Chengdao: "If we maintain this quality, what is the maximum size we can make?"
Although Yang Cheng doesn't know about technology, he also knows that whether it is a mirror or ordinary glass, the bigger it is, the more expensive it is. A large, intact mirror is quite expensive.
The technical manager said: "It is possible to continue to grow bigger. Even if it is the largest full-length mirror on the market, it is also possible, but the yield rate will definitely be greatly reduced. I am afraid that by then, it will only have half the yield rate of a full-length mirror with the same specifications on the market.
It’s around!”
After hearing this, Yang Cheng said: "Let's make a sample first!"
"Make a sample?" The technical manager was also a little confused. To maintain such high quality for such a large full-length mirror, the cost is quite high when the yield rate is too low. It would probably cost several hundred to make a sample.
What's the cost of two silver coins?
Yang Cheng nodded, and then said: "Do it according to the largest size currently on the market, no, make it bigger than them!"
Since we want to be high-end, we have to go to the extreme. After seeing these samples, Yang Cheng no longer thinks that there is any market for these samples. The area is neither big nor small. Rich people find it too small, and those who want it find it too small.
expensive.
If he really wants to make money, Yang Cheng feels that he has to go to some extremes, either big or small!
The big ones are large dressing mirrors, and the small ones are hand-held mirrors. Both of them are of better quality and more expensive, and are packaged with the most luxurious materials. The small hand-held mirrors are decorated with gold and silver.
Frame, inlaid with various jade stones and the like.
Needless to say, quality must be good. This is their core competitiveness. Cost has never been their core competitiveness!
As for the price being expensive, this is because Yang Cheng took his own purchasing psychology into consideration, and his own purchasing psychology can generally represent the purchasing psychology of most upper-class society.
The quality is good, the price is expensive, and the rest is about face!
This is why the packaging must be luxurious!
For the same high-quality handheld mirror, the former sells for one tael of silver in ordinary packaging, and the latter in luxurious packaging costs 100 taels of silver. Most ladies who are not short of money will choose the one with 100 taels of silver!
There is no other reason. These rich ladies and ladies are sitting together. After eating and drinking, you take out a small mirror to see if the makeup on your face has faded. You take out a mirror with ordinary packaging and see a young lady opposite.
What he took out was a mirror that was obviously extremely expensive at first glance.
That's definitely critical damage!
Therefore, luxury jewelry must be expensive. If it is not expensive, it will not be sold!