After seeing several samples produced in the early stage, Yang Chengcheng firmly determined his strategy, which is to take the high-end route, and this high-end is not ordinary high-end, but high-end luxury jewelry.
In addition to the high quality of the mirror itself, efforts must also be made in the packaging, so that people will know at a glance that this mirror is a high-end and classy luxury mirror.
After intense trial production of samples, and even because the trial production samples cost more than a thousand taels of silver, Yang Cheng finally saw a few packaged samples, some of which were relatively small, palm-sized handheld mirrors. However,
Its appearance is quite special. It is not the traditional one that just has a frame to wrap the lenses. Instead, it uses a clamshell sterling silver outer packaging. The outer shell is also engraved with exquisite patterns. This pattern is not randomly carved.
The pattern is a relatively simple picture of a lady leaning against the window, looking up at the moonlight.
The pattern is carved using the most precise machine that can be produced these days. According to people from Zhaoqing Machinery Company, the precision of this carving is no less than that used by the Mint to make silver and gold coins.
This product, called a lady's mirror, is a product that Yang Cheng plans to use to increase sales and create huge profits. Although this kind of lady's mirror looks very luxurious, the cost of such a small-sized lens is very low.
Even if the highest quality lenses are used, the cost of a single lens will not exceed five taels of silver, and the packaging cost is more expensive, but it will not cost more than three taels of silver.
But in Yang Cheng's plan, the ex-factory price of this kind of flip-top lady's mirror must be at least six taels of silver. If you don't double the profit, you don't have the guts to say that you are in the luxury jewelry business.
In addition to this kind of flip-top handheld mirror, there is also a relatively large table mirror, about 20 centimeters square, which is also very luxuriously packaged. The cost of this kind of mirror is relatively high, the total cost is about sixty taels of silver.
The reason why it has become so expensive is because the glass area is now larger, and the manufacturing cost has doubled.
The cost of making a piece of glass that is twenty centimeters long and wide is several times that of glass that is fifteen centimeters long and wide.
This doubling of manufacturing costs also makes large-area mirrors very expensive.
There is another kind of sample, which only has one side, but even though there is only one side, no one can take their eyes away!
This full-length full-length mirror reaches an astonishing height of 1.2 meters and a width of 45 centimeters. Glass of this size can be said to be astonishing in contemporary times.
What's more important is that even though the area is so huge, the quality of its mirror surface is quite high. The overall light transmittance, reflectivity and other key data completely surpass other large mirrors currently popular on the market.
area full-length mirror.
Don't underestimate this mirror, but this mirror truly represents Jiujiang Glass Company's highest level of precision glass manufacturing!
Not talking about packaging or anything, the manufacturing cost of this large-area mirror is more than four hundred taels of silver. The reason for such a high cost is naturally not because the sand is valuable, but because the yield rate is too low, which leads to
It consumes a lot of manpower, material resources and other costs.
The cost of a product cannot simply be based on how much its raw materials cost, but also includes various costs such as manpower, equipment depreciation, taxes and fees.
In order to match this glass, which itself represents the highest contemporary glass manufacturing technology, Yang Cheng specially invited several senior craftsmen to hand-build a frame!
The main body of the frame is not simply made of gold or silver. It is made of golden nanmu, which is then carved by hand, then wrapped with gold wire, and inlaid with many jade stones. Although the quality of these jade stones is
It's not the highest grade, and it's not that big, but it's still a top-notch jade stone.
The materials used for this frame, plus the labor cost, alone are worth more than seven hundred taels of silver.
In other words, the cost price of this one-sided dressing mirror is nearly one thousand three hundred taels of silver. As for how much it can be sold for, to be honest, Yang Cheng himself doesn't know.
Spending a few hundred taels of silver to buy a full-length mirror is nothing to many wealthy families today, but if it costs several thousand taels of silver, even a prestigious gentry family like Yang Cheng's own family may have to pay for it.
Think about it for a moment or two.
Yang Cheng personally ordered his subordinates with the most flexible hands and feet to carefully wrap the mirror. In addition to the soft filling material inside, the outer layer was made of the highest quality silk.
The wooden box that contains this mirror is also made of precious materials.
As for the other samples, although they were not as valuable, they were packaged quite well. Then Yang Cheng took people with him and started his sales tour with these samples.
The first place he went to was the glass trading company that he had signed an intention order with before. This trading company was run by people from Suzhou, and its market was mainly in Suzhou Prefecture, although they said they only sold in Suzhou Prefecture.
Business, but Suzhou Prefecture is also one of the top high-end prefectures in Jiangnan. There are many wealthy people and the purchasing power of the private sector is quite strong. The sales of new-age products such as glass manufacturing are quite good.
But when their person in charge saw the samples that Yang Cheng brought over, he opened his mouth wide!
He really couldn't believe that it was just a mirror, but it could be made like this!
As a glass trader, he can clearly judge the quality of these samples. Needless to say, they are definitely the best on the market today. He has been in the glass trade for several years, and this is the first time he has seen such high quality.
Mirror.
And looking at the packaging, gold, silver, jade and precision carvings, holding this palm-sized flip-top ladies mirror in his hand, he was even afraid that his hand would slip and let the small mirror fall to the ground.
If you drop it, that’s more than a dozen taels of silver!
The small-sized mirrors on the market today are not very expensive. In the early years, they might have sold for several taels of silver. But now, those with better workmanship can only be purchased for about one tael of silver, while ordinary ones can only be purchased for one tael of silver.
Yes, you can buy it with just a few dollars.
However, this flip-top lady's mirror costs at least ten taels of silver on the market. Although this is the retail price, if he buys these flip-top lady's mirrors, the wholesale price will definitely not be more than ten taels of silver, but six
Seven taels of silver are definitely indispensable.
Because he can probably guess based on visual inspection alone, the cost of the lens alone of this mirror is probably about 2 taels of silver, and the cost of packaging is probably about 3 taels of silver, which means that the cost is about 5 taels.
Two taels of silver, and Jiujiang Glass Company must make money. Plus, the wholesale price cannot be less than six taels of silver, and can even reach seven taels of silver.
Coupled with the profits of their trading companies and transportation costs, and then the profits of retail stores, even if they are sold to Suzhou, which is relatively close, the retail price must be at least fifteen taels of silver. Otherwise,
You can't make much money either.
Transportation costs are high these days, and tax costs are also high. How can you make money if you don't buy them more expensively?
At this point, he underestimated the production process of Jiujiang Glass Company. If other glass companies came to produce this kind of silver, it would probably cost two taels of silver. But in Jiujiang Glass Company, the cost of producing this kind of mirror is
About one tael of silver.
Next, when he saw the twenty-centimeter table mirror, he was not too surprised.
What really surprised him was the full-length mirror that was almost as tall as a person. Was it a mirror? It was completely a work of art, even a treasure!
The first time he looked at this full-length mirror, he habitually evaluated the cost, and then he reached a figure that made him even astonished. The lenses in this full-length mirror alone probably cost thousands of taels of silver.
!
Because he didn't understand Jiujiang Glass Company's technology, he still extrapolated the costs of other glass manufacturers on the market. Naturally, it was difficult to determine the true cost of Jiujiang Glass Company.
After reading these things, he looked up at Yang Cheng, and then thought that this man must be crazy. Did he think that anyone would really buy such an expensive mirror?
Speaking of land, mirrors are just daily necessities. Although even the cheapest mirrors are not affordable for poor families, the customers of large-area full-length mirrors are wealthy people.
But no matter how rich someone is, it is unlikely that they would spend thousands of taels of silver to buy such a mirror!
What a mental illness!
If the Royal Institute of Technology had not developed the glass manufacturing process many years ago, and there were only a very small number of mirrors sold by overseas merchants in East Asia, such a large-area dressing mirror could be purchased for thousands or even tens of thousands of taels.
, because things are rare and expensive, and if there is only one such large-area full-length mirror in the entire land of China, it is not impossible to sell it at this price.
But now, glass is no longer a novelty. The five major domestic glass companies have sold glass almost all over the country. The cheapest small mirror only costs a few dollars, and ordinary people can buy one just by gritting their teeth.
In order to compete for the market, domestic glass companies are constantly improving their processes, reducing costs, and trying to sell mirrors to everyone. As long as the quality is passable, they can be used anyway.
Nowadays, this Yang Cheng is not taking the usual path. He has not done anything to reduce costs at all. Instead, he has sacrificed costs for quality. This is just a mirror. If you make it like luxury jewelry, how can you sell it?
Everyone is not stupid. I can buy a mirror of the same size with a few silver coins. Why should I spend more than ten taels of silver to buy this flip-top lady mirror like yours?