The Jiangnan region headed by Songjiang Prefecture is also a key market that the four major automobile companies must compete for. Even if the four major automobile companies have different business focuses, whether it is private passenger cars, buses, trucks, or even trucks, they all have huge
market.
Zhaoqing Machinery Company, which wanted to get involved in the entire vehicle industry and also in the private passenger car industry, directly moved the automobile company to Songjiang Prefecture and changed its name to Zhaoqing Automobile Company.
The car project they prepared is different from the cars currently on the market, that is, it emphasizes controllability, driving pleasure, and personalization.
Based on the emergence of sedan trucks and their successful experience in the market, Zhaoqing Automobile Company also conducted a more careful investigation of the private car market and divided the cars more carefully internally.
Finally, it was discovered that in the current private car market, except for the West Lake brand cars, which are positioned as luxury cars, other cars, regardless of whether they are products of Qixiang Automobile Company, cars of Zhongyuan Automobile Company or their cars, or even Hangzhou Dynamics
The company's mid-range cars are positioned as ordinary cars and are used for business or family use.
Nowadays, many car billboards promote business use or family travel. In the past, Qixiang Automobile Company’s promotion focus was on ‘family’.
However, no car is designed for the driver himself, that is, for the individual!
Well, except for two-wheelers…
This also makes most cars focus on ride comfort and space, but not much emphasis on the car's handling and performance.
The best handling car on the market right now is the West Lake luxury sedan. After all, you get what you pay for. A car costs tens of thousands. Better performance is normal, but this is still not the main selling point of the West Lake luxury car.
Its selling points are luxury and rear-seat comfort.
Because people who can afford this car will never drive it themselves, but the driver...
As for other cars, in order to compete for the market and reduce costs, they would like to remove the steering wheel. What kind of controllability will they pay attention to?
As for why consumers accept it, it’s because no one has ever taught them the concept of ‘a car must be easy to drive’…
Pang Yanlun is not very old, only less than forty years old. As a new generation born after the founding of the Guo Dynasty, he received the education of the new era, and his ideas in all aspects are different from those of the older generation.
Too much the same.
He had already experienced the company's Xihu brand car a few years ago, and after the Qixiang car was launched, he also bought one for daily transportation.
But after the novelty wore off, he no longer drove the car himself, but let the driver drive, because the current car is really no fun to drive, and it gets tired after a long time...
When Pang Yanlun saw the market research report and combined it with his own experience of using the car, he finally decided to develop and produce a private car that focuses on the driver experience, not just the passenger experience.
The reason is simple!
Because the main force of consumption in the current automobile market is actually the middle and high-income groups. Except for a few people who hire drivers, most of them have to drive themselves. They drive their families to go on outings in the suburbs. This is the middle-to-high income group.
What’s normal for the male heads of the family!
Pang Yanlun believes that when a car appears on the market that is not too bad in other aspects, but has better handling performance and is more comfortable to drive, even if it is more expensive than other cars of the same level, it will still be a good car.
There is a certain market.
If you want to enter the private passenger car market, you must have your own characteristics, otherwise you will not be able to break out of the car market.
On the premise of maintaining family ride comfort, adding good control and driving pleasure to the Shuangma brand car, this is the flagship product that Pang Yanlun has set for Zhaoqing Automobile Company. The implication is that this is a car that inherits the Shuangma brand
A car with the attributes of a four-wheel carriage, comfortable and decent...
But what he didn't expect was that the market's response was completely different from what he expected.
After long-term preparation, Zhaoqing Machinery Company designed the Shuangma prototype and participated in the Songjiang Auto Show. The market did not respond as expected at all. Many potential consumers who came to the exhibition did not carefully build and control them.
The powerful Shuangma sedan shows great enthusiasm.
It cannot be said that it has been ignored, but it is quite satisfactory. Many consumers have actually inquired and even placed intention orders, but this is far from the immediate popularity expected by Pang Yanlun!
On the contrary, it was another of their exhibited prototypes that caused a huge response from the market!
This is a high-performance car, codenamed Pegasus. As you can tell from the name, this thing runs very fast.
However, this is not the mass-produced model they expect to launch, but a concept car with only one test prototype. It is purely to reflect the strong technical capabilities of their Zhaoqing Machinery Company and to reflect the driving and handling performance of their Shuangma sedan from the side.
How good.
But what I didn't expect was that almost everyone who came to their company's booth was looking at this two-door, two-seater convertible...
The first reaction of most people after seeing it is: it’s so beautiful. After asking in detail, they will sigh that this performance is too powerful...
Can it not be beautiful? This is an experimental concept car. The designers designed it as it looks good and did not consider practicality at all. Otherwise, why would there be only two seats?
Can the performance be strong? Zhaoqing Automobile Company has never considered mass-producing this experimental concept car. There is no need to consider cost when designing. The performance can be as good as possible, so that the data parameters produced
Exploded directly...
But the problem is that even if it becomes a hit at the exhibition, the car will not be sold because Zhaoqing Automobile Company has not considered mass production before.
This is just a concept car...
However, the Shuangma brand sedan carefully prepared by Zhaoqing Automobile Company did not become a big hit. It can only be said to be quite satisfactory. Even though it attracted the attention of some potential customers, it was far from being able to support the ambitions of Zhaoqing Automobile Company.
Under this situation, Zhaoqing Automobile Company had to focus on the concept car Pegasus, which was not originally expected to be launched on the market.
At the same time, the person in charge of the technical department was summoned to ask whether this concept car could be mass-produced and how high the cost would be if mass-produced.
The person in charge of the technical department was helpless about this: "We have never considered bringing this car to the market before, so a lot of technologies that are still in the laboratory stage are applied on it, whether it is the four-cylinder 35-horsepower engine on it.
Both the engine and the four-speed planetary transmission are still experimental products. Although the surface performance is powerful, the failure rate is extremely high and it is not practical. If this car is really driven on the road, it will be stuck for a few hours at most..."
Pang Yanlun didn't care about the difficulty. Seeing that the Pegasus concept car had caused a sensation, he had to bring it to the market no matter what!
Furthermore, the data fed back after market research shows that the customer groups who like Pegasus are young customers, or customers who are young and have a lot of money. These people have no good impression of traditional cars, although most of them have...
…
The biggest preference these people have for the Pegasus is its appearance, with performance ranking second.
Based on the market survey report, Pang Yanlun issued a new research and development task: to create a mass-produced car while retaining the appearance and handling performance as much as possible.
Soon, people from Zhaoqing Automobile Company came up with the design plan!
Their plan was extremely simple. They simply removed the four-cylinder 35-horsepower engine and replaced it with a two-cylinder engine. This engine was actually the engine in the two-horse car.
Then take out the planetary transmission with third gear plus reverse gear and replace it with a transmission with second gear plus reverse gear.
After replacing these two major components, other technologies that are currently capable of mass production will be applied.
So Pang Yanlun soon saw a four-wheel two-seater convertible that looked exactly the same as the previous Pegasus concept car, but actually had a completely different interior.
In this way, mass production can be achieved, and the cost is greatly reduced. Even if the expected selling price exceeds 2,000 Tang Yuan, they will still make a huge profit.
After Pang Yanlun saw this car, he immediately decided that it would be the car that Zhaoqing Automobile Company will fully promote in the next stage.
To this end, he also asked the marketing and sales department to formulate a new car classification for this car: sports car!