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Zhaoqing Automobile Company officially launched two models to the market after the Songjiang Auto Show.
The first one is their two-horse sedan. This is a very standard car for middle-class families. It emphasizes the comfort of riding and handling. It is not bad in terms of performance, but the price is a little high. The ordinary version
The price is over a thousand yuan. Although it has gained some customers with its technology and craftsmanship, overall the market response has been mediocre and it has not been able to meet the huge expectations of Zhaoqing Automobile Company.
After investigation, they found that the market positioning was still wrong. Although people preferred comfortable cars, people preferred cheap cars...
Especially for their target customers, those middle-income families, the price difference of several hundred Tang Yuan is enough to make them abandon Shuangma sedans and choose mid- to low-end sedans from Zhongyuan Automobile Company or Qixiang Automobile Company.
The second model launched on the market is the Pegasus sedan, which they improved based on the concept car of a high-performance sedan that was very popular at the auto show.
This two-seater, two-door car has a closing soft-top hood and is equipped with a high-horsepower, high-performance engine with good override performance.
And none of this is important. What is important is that this car is beautiful...
Contemporary cars still have not gotten rid of the appearance of horse-drawn carriages in appearance. Whether it is a convertible or a so-called van, in fact, the overall appearance is still very similar to the traditional horse-drawn carriage appearance.
But this Pegasus car has a unique appearance. The entire car is integrated. Like many cars, even the engine is not exposed. At the same time, if the soft top is covered, the entire cockpit is completely enclosed.
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This kind of integration, coupled with the streamlined body design, gives this car a very beautiful feeling.
After this car was officially launched on the market, it immediately became popular. Even though the price started at more than 2,000 Tang Yuan, and the high-end version even cost more than 3,000 Tang Yuan, it still attracted a large number of orders.
Relying on the success of this model, Zhaoqing Automobile Company has gained a firm foothold in the complete vehicle market. At least the automobile factories and supporting factories established at a large cost will not be unable to start operations or even close down due to insufficient orders.
Such a Zhaoqing automobile company is actually very rare. In the past few years, many large companies have been involved in the automobile industry, but so far, there is only one Zhaoqing Machinery Company that can really enter and establish a foothold.
Many other large companies have entered the automobile market in name only, and have launched their own models. You can also find the cars they produce by searching the market.
However, generally speaking, they have failed to successfully gain a foothold in the automobile market. The quality of the cars is not good or the prices are unreasonable, or there are problems of one kind or another, which ultimately lead to consumers not accepting them.
So much so that in the past, there were only four manufacturers competing with each other in the automobile market.
Now, there is another Zhaoqing Automobile Company.
This situation also encouraged the market even more, letting them know that the automobile market can still get involved, as long as they can find a suitable entry point.
For example, Zhaoqing Automobile Company entered through high-performance cars.
The initial success of Zhaoqing Automobile Company has given many large companies the determination to increase investment and enter the automobile market.
Regarding this situation, the upper echelons of the empire are happy to see it happen, and other industries are also happy to see it happen.
The automobile industry is not just a single industry, there are many related upstream and downstream industries, the most typical one is the steel industry.
The main components of a car are made of steel.
The same goes for the rubber industry. With the explosion of the automobile industry, the rubber industry is now gradually rising, and a large number of rubber plantations have appeared in some places suitable for rubber planting.
In addition, there is another major industry that is also fully supporting the development of the automobile industry, especially supporting the reduction of automobile prices to expand the market.
That was the oil industry in the Tang Empire!
Because cars burn gasoline!
With the gradual popularity of automobiles, various oil companies in the Tang Empire have discovered that the oil industry has ushered in a third business growth point.
That's gasoline!
In the past, the empire's oil industry had many end products, such as kerosene for lighting, which is also the main end product of the oil industry at present. The kerosene of the Datang Empire was not only sold within the empire itself, but was also widely exported to Europe.
The output value of indigenous areas such as West Asia is very huge.
In addition to kerosene, another major petroleum product is various chemical products represented by lubricants. The various lubricants produced by the petroleum industry have become one of the important and irreplaceable elements in the current industrial operation of the Datang Empire.
But generally speaking, the oil industry still relies on kerosene for lighting. Other products such as gas and lubricants are still relatively average and cannot support the empire's huge oil industry.
But now, the oil industry has seen a second major market!
That's gasoline!
The empire now maintains a small number of various types of machinery and equipment using gasoline engines, including various construction machinery and equipment, transportation vehicles, private cars, military vehicles, etc., but these machinery and equipment consume a lot of gasoline.
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Overall, the current gasoline consumption in automobiles, engineering equipment and other related industries is still not high, but the potential is huge.
If the empire has millions of internal combustion engine equipment in the future, the amount of gasoline and diesel consumed every day will be astronomical.
The major oil companies in the empire's oil industry are extremely interested in the almost astronomical consumption of gasoline and diesel in the future, and even go so far as to support the development of the automobile industry.
Well, excluding the military and government administrative agencies, among the various corporate organizations, which company purchases the most various types of cars and engineering equipment? The top ten are all oil companies...
In order to promote the development of the automobile industry, many oil companies take the initiative to purchase cars for distribution to company executives.
But these early methods are still not enough!
They also hope that the empire's automobile companies will develop faster. For this reason, in addition to using various means to support the development of the automobile industry itself, they have also taken corresponding measures themselves.
That is to start building gas stations on a large scale, support or lobby various localities to build roads that meet standards, persuade the transportation industry to use automobile transportation, etc.
And for all this, they are about to reap the rewards!
Starting from this year, the Tang Empire's automobile production and sales began to skyrocket, from tens of thousands of vehicles a year to hundreds of thousands of vehicles a year!