Chapter 666 Propaganda does not distinguish between true and false
The Ministry of Rites maintained a very cautious attitude towards the first Tang Dynasty newspaper, because they knew very well that this was not the previous Di newspaper. It was only circulated within the officialdom and could not be accessed by ordinary people outside.
Once the Datang Dynasty Newspaper is published, it is open to the whole world. Needless to say, officials within Datang Dynasty will definitely subscribe to understand the trends in the court. The elite in society, that is, those scholars and landlords,
Businessmen and others will also read it. They need to understand the policy trends of the Tang Dynasty from this public report.
Even ordinary people, even illiterate people, will understand the contents of the morning newspapers through newspaper readers, because the contents above are also closely related to them.
Even these court reports would be circulated in areas controlled by the Puppet Ming Dynasty.
For such an important report, the Ministry of Rites was not cautious. They just discussed over and over again what content should be used in the first issue, who should write the article, and what information should be revealed in it.
In the end, not only the Ministry of Rites, but also the entire cabinet got involved. Even the army and navy wanted to get involved, hoping to expand the military's publicity among the people and increase its influence.
In the end, the hosting of the Chaobao even became a political game in the court. Each major department had its own interests and demands, and everyone wanted to publish this to the whole world, and it was very likely to cause a stir.
Gained a foothold in the Chao Bao which received great response.
Why fight?
Because what this first morning newspaper will look like can basically determine what future morning newspapers will look like, so what is included in the first issue of the morning newspaper is very important.
Finally, after discussion by all parties, it was unanimously decided that the subject of Li Xuan's previous inspection of the Zhaoqing Arsenal would be the front page. This article would be written by Shen Herong, the right minister of the Ministry of Rites, who was the most proficient in writing within the entire Tang Dynasty.
This Shen Herong is not an ordinary person. He comes from a poor family in the south of the Yangtze River. He has been extremely talented since he was a child. He has won consecutive victories in the imperial examinations. At the age of only 26, he won the title of First-A Jinshi, ranking No. 1
Third, it is also commonly known as Tanhua.
Then he entered the Hanlin Academy of the Pseudo-Ming Dynasty as usual, and worked very well in the Hanlin Academy. After seven or eight years, he had the chance to rise to the top in one step, and even be promoted to the rank of minister, minister, but in the first two years,
He failed to take sides and offended the current cabinet bosses. As a result, he was kicked out of the Hanlin Academy and demoted to Guangdong as a right-wing political advisor.
In other words, he failed in the political struggle in the Hanlin Academy, a place where he was highly respected, and was demoted as a result!
After arriving in Guangdong with full of resentment, it coincided with the rise of the Puppet Tang Dynasty and the fall of Guangdong and Guangdong not long after. He was originally planning to flee with other officials and gentry, but he did not run away and was eventually captured.
In the beginning, he was still quite courageous, but after being under house arrest for several months, he was frequently persuaded by a group of fellow demoted officials. In addition, the Tang Dynasty offered generous offers. As long as he was willing to do so, an Imperial College sacrificial wine would be his.
.
In the end, he couldn't help but surrendered to the thieves. After serving as a priest in the Imperial Academy for a few months, he was promoted to the right minister of the Ministry of Rites and became one of the dozens of high-ranking officials in the Tang Dynasty.
Although there were thirteen departments before and after the Tang Dynasty, as well as many other directly affiliated agencies, the third-rank minister was not as valuable as the one in the Ming Dynasty, but he was still a minister after all. Shen Herong had worked hard for the Ming Dynasty all his life. They all failed to cross this threshold, but now that I have become a thief, my long-cherished wish has come true.
And more importantly, this is the Minister of Rites. Whether in the Tang Dynasty or the Ming Dynasty, it is a position for nobles and nobles, so when he first turned to the thieves, he still had a thorn in his heart, but Now, he has already regarded himself as a minister of the Tang Dynasty.
As for his family, as early as after he was captured, the imperial court had already sent people to Jiangnan to imprison all his family members!
In the Ming Dynasty, after the city fell, no matter whether the officials surrendered the thieves, were captured, or escaped, they all ended up with almost no good end. It just depends on whether they were dealt with seriously or not. For example, those who surrendered the thieves were definitely Those who confiscate their families and exterminate their clans, and those who are captured, who knows whether you will be captured or surrender. In any case, your integrity must have been lost, so you will be dismissed from your job and punished, and your family members with high status will be jailed or exiled.
It would be better to escape, which at most would involve beheading and ransacking the house, but the lives of the family could still be saved.
After the city fell, officials of the Ming Dynasty, especially senior officials, had only two ways to save their families: commit suicide or die in battle!
There is no third way!
The government failed and his family was imprisoned. This was one of the important reasons why Shen Herong finally turned his back and turned into a traitor.
As a prostitute, his writing skills were naturally quite impressive. Soon, the front-page article he wrote was circulated by the Ministry of Rites and other important ministers in the cabinet.
Everyone was amazed!
How good is it? It’s so good that Liu Bagou, the chief minister of the cabinet, can’t understand what’s so good about it!
There is no way, although Liu Bagou usually prides himself on being a scholar, everyone knows that he is actually a Taoist priest, and the level of his writing is at most about the same as that of an old boy. Let him analyze the pros and cons of an article about Tan Hwa Lang. That was really embarrassing for him.
Not only did Shen Herong's article make people cry, but the other articles that were to be published in the first issue of the Chao Bao were also written by everyone. Well, they were all written by officials who had been demoted under the pseudo-Ming Dynasty. Main author.
There is no way, the cultural level of the officials of the Tang Dynasty is really not very good, Liu Bagou, Qian Mengjiu, Wang Wenhua are the three most typical examples, each of them is as good as an old boy, and Most of the ministers with a relatively high level of education, especially important ministers, were demoted because of their hypocrisy.
Some people may want to say that the articles written by these people are all the same. This morning newspaper is to be published all over the world. Can ordinary people understand it?
Well, you're right. Ordinary people really can't understand it. This is not because Zhi Huzheye's article is so profound, but because ordinary people are simply illiterate.
The literacy rate is quite low these days. Although the Chao Bao is said to be for the world, it is actually mainly for those who can read. If ordinary people want to understand the contents of the Chao Bao, they have to listen to those scholars reading the newspaper. !
When the content to be published in the first issue of the Tang Dynasty Newspaper was sent to Li Xuan for review, Li Xuan found that the Ministry of Rites was still too cautious, and the content of these articles was too official and idealistic.
After Li Xuan read all the articles, he summarized them in four words: nothing!
It's not that Li Xuan doesn't like these articles praising merits and virtues. On the contrary, he likes them quite a lot, because praising himself as the emperor and the Tang Dynasty is the core meaning of the existence of the Tang Dynasty newspaper.
Could it be that Li Xuan's brain was burned out and he started a newspaper scolding himself and the Tang Dynasty?
What he was dissatisfied with was that these articles only said that Li Xuan was good and the Tang Dynasty was good, but they did not say what was good about it and how it was good.
If you want to say that Li Xuan is good, you have to provide evidence. You can't simply say that Li Xuan is diligent in government affairs and cares about the people of the world. You have to say that Li Xuan works at least twenty hours a day, reprimanding officials on one day, and reprimanding officials on another day.
Tian kindly visits retired disabled soldiers and so on.
Also, you said that the Tang Dynasty is now a peaceful country and the people are safe, and the people's livelihood is prosperous. How come the country is peaceful and the people are safe? You can't just use a few adjectives to get away with it!
You have to give examples and list data. For example, in our Tang Dynasty, even tenants without land can save tens of taels of silver a year. They were just ruled by the Tang Dynasty at the beginning of last year. Now, they have already built new houses.
I married a wife, gave birth to a chubby baby, and am preparing to buy my own land.
You see, how good the life of our peasants under the rule of the Tang Dynasty was!
For example, the wages of those workers have surpassed those in the world, with an average monthly salary of several taels and so on. When they go home every day, they can bring a few kilograms of meat and a bottle of wine, and eat meat and drink leisurely, with their families
You can eat white rice every day.
You see, our workers in Datang have become decent city dwellers.
In short, if you want to convince the public, you can’t just say it’s good, you have to provide detailed data and examples to explain how it’s good!
If you make the data a little more artistic, the effect will be doubled!
After all, propaganda work does not distinguish between true and false, and the only way to frighten talents is to frighten them!
So in the end, Li Xuan typed back almost all the articles. The Tang Dynasty Newspaper did not need these purely literary articles. What he needed were reporting articles with detailed data and examples, even if these data and examples were
Fake!
Finally, he made a new suggestion to the Ministry of Rites, asking the Tang Dynasty Daily to add a popular science section to introduce scientific knowledge such as astronomy, geography, physics and chemistry.
It can be regarded as a subtle method to enlighten the people!
After the first draft was rejected by Li Xuan, the officials of the Ministry of Rites were not depressed. After all, there has been no such thing as a court newspaper since ancient times. This is the first time I have done it. No one dares to say that it was done well, so I just continue.
Revise the manuscript.
After the manuscript for the second page was delivered, Li Xuan looked satisfied after reading it. This is a newspaper article. Regardless of whether it is true or false, it must at least be able to scare people!
So he readily approved it!
After Li Xuan approved it, the Ministry of Rites took action, and soon the first imperial newspaper of the Tang Dynasty was officially released!
The issuance of the Tang Dynasty Newspaper is a complex and systematic work. It is not an easy task to spread it throughout the three provinces of the Tang Dynasty at the first time. The most important transportation channel is the post system managed by the military.
Secondly, printing scattered in various places is also very important!