Chapter 667 Chaozhou Newspaper Publishing World Shakes
For a newspaper that is distributed to the whole world, there are two most difficult aspects in terms of transportation, communication technology, and printing technology in this era, one is transportation and the other is printing.
Needless to say about transportation, it is simply impossible to send printed newspapers directly across the country. In that case, Li Xuan would have to establish a logistics company composed of hundreds of thousands of people, develop airplanes, trains, and automobiles, and build a trinity transportation network.
Just fine.
However, there cannot be a local newspaper publishing and local printing method, because in this case, the officials of the Ministry of Rites and Li Xuan himself will not be able to control the content of the Chao Bao. As a means of publicity for the public, every article on it
All must undergo strict review. Otherwise, the court newspaper will not be a propaganda tool for the Tang Dynasty, but may become a sharp sword against the Tang Dynasty itself.
So from the beginning, Li Xuan decided that this was a weekly newspaper that was published only once every five days. Every morning newspaper must be carefully scrutinized before it is published. After Li Xuan read the content, he approved it before it could be published.
Therefore, a compromise method was adopted for transportation. The Ministry of Rites would directly issue the sample magazine, and then transfer the sample magazine to various printing plants through the military's post system, where it would be printed and then distributed.
In order to establish transportation, printing, and distribution channels, the Ministry of Rites has been working hard for a long time, and has issued official documents to various places many times to request cooperation. The local yamen also know that this morning newspaper was personally ordered by Li Xuan, and they do not agree.
Dare to neglect.
The transportation of the post station is the simplest, because the post station belongs to the military and adopts military management. The managers of the post station are actually active military personnel. Therefore, only a military order is needed to undertake the transportation task of the North Korean newspaper.
Well, the military will naturally not forget to collect money from the Ministry of Rites!
The post station run by the military is very expensive. Although the core purpose is to transmit war reports, it also undertakes the delivery of various official documents, food and accommodation for officials, etc. In addition to the military's own letters, the express delivery of emergency supplies is free.
In addition, even if the cabinet uses the inn, it will be charged, and officials will be charged for food and accommodation.
In addition, we also undertake the private mailing of ordinary letters, letters, and expedited transportation of small items. These are all charged, and the charges are not cheap, and can even be called expensive.
Because if it is ordinary mail transportation, it is fine. The step-by-step transportation at the post station will not increase the extra cost, and this method is also the transportation method for ordinary official documents, letters, and small items.
Urgent letters, battle reports, and urgent special small items are usually delivered immediately by air delivery. There are two modes: 300-mile express and 500-mile express. The 300-mile express is better.
The staff and horses at the post stations along the way are a little tired, but if it is a five-hundred-mile rush, the horses will be killed.
Of course, if it is not an important matter, Five Hundred Miles Express will not be used, because the cost of such delivery is too high. Since the founding of Datang, the number of times Five Hundred Miles Express has been used is not many, and every time it is
It is a battle report of great importance.
These sample issues of the Tang Dynasty newspaper are delivered in a flexible manner. If there are urgent official documents, battle reports and other tasks along the way, then just bring them with you. Anyway, the sample issues are just a few pieces of paper, not much.
It will affect the normal operation of the post station. If not, it will be transported together with ordinary official documents, and the timeliness will naturally be much slower.
However, today's Tang Dynasty attaches great importance to the timeliness of official documents. Many important official documents often use the three-hundred-mile expedited mode. The post system established by the military has a post station every ten kilometers. Every time you arrive at a post station,
When changing people and horses, as long as you pay attention, you won't get killed.
However, the five-hundred-mile expedited service is still rarely used. It is basically the kind of treatment only emergency military reports can get!
If private letters also use the three-hundred-mile expedited service, it is possible, but the price is not that expensive. However, even if it is extremely expensive, some people will still choose to use it. The reason is very simple. Time is money. If the situation is urgent,
, spending some money is nothing.
Of course, the bulk of the station's income comes from the food and lodging income brought by officials and even ordinary businessmen. Ordinary letters and the mailing of official documents also earn a lot of money.
The Tang Dynasty military would not be taken advantage of, spending so much money every year to build the inn!
As for the Datang Station system under the toll system, although it still requires a lot of subsidies from the military, most of its operating expenses still come from tolls, and in the future, it is likely to be all maintained by operating income.
The transportation of the Tang Dynasty newspaper is quite easy to solve, but the printing is more troublesome. It is not realistic to run a printing factory by yourself. Instead, we adopt the mode of cooperation with private printing workshops.
To this end, the Ministry of Rites has selected more than a dozen printing workshops in the ruling area that are capable of large-scale printing to cooperate.
Therefore, the distribution model of Datang Chaobao is as follows:
First, the article passes the Ministry of Rites and is submitted to Li Xuan for review. After Li Xuan approves, the Ministry of Rites' Daily Newspaper Department will typeset and print the sample issue. Then, the sample issue will be forwarded to various regions under the provinces for printing through the military post station.
The workshop carries out subsequent large-scale printing, and it is impossible to print in every state capital. Instead, a fixed number of state capitals, especially those with convenient transportation, are selected for large-scale printing.
After the printing is completed, continue to deliver it to the states and counties in the area through the official official document dispatch channel, and finally distribute it!
Taking Guangdong as an example, there are a total of five printing points, while Guangxi has six printing points. In addition, there are four printing points in Guizhou, one in Huguang, and one in Jiangxi, for a total of sixteen.
This is not to say that we don’t want to add more printing points, but the printing task of Chao Bao is very heavy and requires the use of movable type printing technology. In contemporary times, movable type printing actually requires relatively high strength of printing workshops. Not everyone
Local private printing workshops all have these movable types.
Therefore, those who can undertake the printing task of the morning newspaper are local large-scale printing workshops. Ordinary small workshops cannot bear the heavy printing work of the morning newspaper.
In addition to printing and transportation, there are also users!
The first batch of subscribers to the Datang Chao Bao, and also the only group of subscribers and supporters, were naturally the yamen and officials at all levels of the Tang government. All officials of the Tang Dynasty were basically users of the Datang Chao Bao.
Ask them why they choose to subscribe, because this is a political task, and you have to subscribe even if you don’t want to subscribe!
Subscriptions from the private sector are currently zero!
The first issue of the Tang Dynasty Daily was distributed to the public free of charge, and was posted at the entrances of various government offices, city gates and other places with high traffic. In the early stage, low-level official officials would be dispatched to read out, and a small number of interviews would be conducted at the same time.
free gift!
The current Datang Dynasty Newspaper is a new business, and people need to get used to it, so they cannot be expected to immediately spend money to subscribe.
But does it matter?
unimportant!
Although cost is also very important and funding is also a troublesome matter, for the Tang Dynasty, court newspapers were a tool of political propaganda. The most important thing was the effect. As for the cost, that was secondary.
Besides, the Tang Dynasty Daily has now decided to publish commercial advertisements, and published a recruitment advertisement for the Zhaoqing Arsenal in the first issue.
This advertisement was used to test the waters and see how the response was. If the response was good, the Ministry of Rites' Morning News Department would decide to start publishing more advertisements. The commercial advertising fees collected would be enough to offset a large part of the distribution costs.
As the sample issues of the first issue of Datang Chao Bao were finalized, these sample issues then entered the inn system, and were directly spread to the surrounding areas along with other urgent official documents in a three-hundred-mile expedited manner!
However, Zhaoqing is an exception. When those sample issues were delivered to surrounding areas, large-scale printing had already begun in Zhaoqing!
And in the Zhaoqing area alone, the number of copies of Datang Chaobao printed exceeded 3,000, these 3,000 copies!
The reason why there are so many is because Zhaoqing, as the capital of the Tang Dynasty, has many yamen and officials, and they are all subscribers. Secondly, as the core base of the Tang Dynasty, Zhaoqing must distribute more court newspapers to the people. It cannot be
I only gave out a few copies because I was too small-minded.
After careful preparations, the city of Zhaoqing became the area where the first issue of the Tang Dynasty Daily was distributed on a large scale!
On the morning of this day, the post staff in Zhaoqing City began to deliver the bundled packages of the Tang Dynasty Daily to various yamen. Then these officials became the first group of people other than those related to the Datang Dynasty Daily to make public
Read users.
In the Yamen of the Ministry of Commerce, in the Geology Section of the Department of Mining, the person in charge, Jia Xiaofeng, had just walked into the Yamen. He saw a group of his subordinates seeming to be discussing something, and immediately stepped forward and said, "What are you looking at?"
Several people inside were also officials from the Geology Section of the Department of Mining, and they were all subordinates to Jia Xiaofeng. Their ranks were lower than Jia Xiaofeng's, so someone immediately replied respectfully: "Sir, we are reading the morning paper!
"
"Chaobao? It has been officially published. Where is it? Give me a copy too!"
The Tang Dynasty Daily News caused quite a stir some time ago. Even if they were only mid-level officials, they had heard about the affairs related to the Daily News. After all, when the Daily News was being run, there was quite a fuss. The cabinet meetings had been held several times, and they had participated in them.
The meeting was attended by important figures such as ministers and ministers from various ministries.
"My lord, your newspaper has been ironed and placed on your table!"
Jia Xiaofeng nodded slightly, then walked into his office, and the first thing he saw was the morning newspaper on the table.
The Chao Bao placed on the table is not large in area, but it can be seen that it is a bit thick. It is obviously folded several layers. On the left side of the cover of the first page, there are four vertical regular scripts 'Da Tang Chao Bao'
, followed by tiny words such as date.
But he was not interested in these, he was interested in the content, so he quickly continued reading!
At this time, Jiao Xiaofeng didn't know that the publication of the Tang Dynasty Newspaper had already caused a shock in the whole world!