It's up to the managers of various departments whether they believe Lin Xiaoguang's lies or not. As long as they can do their jobs well, that's all.
In the 1960s and 1970s, Xiangjiang's economy began to take off, and the manufacturing industry was advancing rapidly. There were many talents in Xiangjiang, but at present, most enterprises in Xiangjiang are family-owned, and there are few professional managers in the top management.
In the 1980s, the development of professional managers in Xiangjiang was not very mature, but it could be said to be on the rise. There were many professional managers in Xiangjiang.
Because there is no shortage of applicants, especially for manager positions.
A large part of these professional managers are graduates of prestigious European and American schools with excellent academic qualifications. For example, the working emperor Huo Jianning was born in 1952. He graduated from St. John's University in Minnesota, USA, and later studied at the University of New England in Australia.
A degree in financial management and an Australian accountant qualification.
This Mr. Huo is one of the top managers of Cheung Kong Holdings and the group managing director of Heungkong Hutchison Whampoa Co., Ltd.
But after he returned from his studies last year, he joined Cheung Kong Group as the accounting director.
It goes without saying that Cheung Kong Group is a large company, but the accounting director is a small position, not even middle-level. Lin Xiaoguang is not sure how much his salary is, but he thinks it will definitely not exceed HK$500,000 per year.
In Xiangjiang, even top students studying in Europe and the United States, and people in their late thirties, are doing some relatively low-level jobs.
Lin Xiaoguang believed that as long as the salary he offered was consistent with that of most local companies in Hong Kong, many professional managers would definitely come to apply for the job. The result was not surprising to him. There were quite a few people who were interviewed, including top students from the University of Hong Kong and the Chinese University of Hong Kong.
There are also.
After the final candidates are selected among these interviewers, the first manager-level meeting begins.
At the meeting, first encourage the managers of each department. They are not required to be fanatical or die-hard. They just need to be able to do their jobs well and not to pick up the pieces.
Lin Xiaoguang has no extravagant hopes for other things, such as food and beverages entering the market of a certain Southeast Asian country.
For the time being, we can supply Huarun Wanjia convenience stores, as well as a series of upstream and downstream production work, and complete it in an orderly manner without causing any trouble.
At the meeting, he announced several things.
"First, the factory has been integrated. Now we are rushing to pre-produce, send it to the Hong Kong Department of Health for food safety inspection, and hurry up to get the listing approval. This part of the work is handled by the production department."
Lin Xiaoguang looked at Manager Liao of the production department.
Manager Liao is a graduate of Heung Kong Polytechnic and the deputy director of the instant noodle factory in Tsuen Wan that was acquired. Lin Xiaoguang asked someone to inquire about him before. He is very dedicated and has good personal ethics. The director of the factory is also the one who went bankrupt due to debt.
The boss is a hands-off shopkeeper, and he is basically responsible for all production matters in the factory.
After Lin Xiaoguang purchased the factory, Deputy Director Liao stayed on, and this time he was directly promoted to factory director and production manager.
Liao Yuan replied: "Both barreled instant noodles and bagged instant noodles, the factory has previously reported to the Department of Health for security inspection. The newly developed flavors of other flavors are already being prepared and will be sent to the Department of Health soon. There are also ham, milk tea and
So does coffee.”
Lin Xiaoguang nodded, looked at the advertising department manager Tan Guofang, and said: "Second, find actors to shoot product advertisements."
Tan Guofang is a graduate of the Chinese University of Hong Kong. She is 26 years old. She is pretty. She is a strong woman. She is currently divorced and has a daughter alone. She is very enterprising. She used to be a planner at TVB. After she became pregnant, the TV station fired her.
, the couple divorced after giving birth to a child. This is her first job after TVB.
Many companies knew that she was a single mother and had to take care of her children, but no one hired her. She came to Qinhuai just to give it a try.
The advertising department can be said to be a relatively idle department in Qin Huai at present. The workload is not heavy and the work content is very small. It is relatively leisurely. The salary he gives is a little low, which is just right for Tan Guofang.
After hearing this, Tan Guofang stood up directly, handed over the document, and said: "Before, I made some advertising planning plans based on my understanding of the company, but my understanding is limited, and there may be some omissions in the details. Mr. Lin can take a look.
"
Let’s not talk about whether the advertising plan is good or not. Can it be used? This dedicated attitude alone is extraordinary.
Lin Xiaoguang was very satisfied. He took it and read it roughly. He looked at Tan Guofang with a smile and said, "Manager Tan is very good, but I have other considerations in this regard."
Tan Guofang's face turned solemn.
"There are several advertising channels, including TV stations, radio stations, newspapers and magazines, elevators, buses, bus stations, etc., but we don't use any others, only those from TV stations." Lin Xiaoguang said eloquently.
"We are looking for actors to shoot short commercials. The time should be short, preferably within one minute. We now have four products. We will shoot one commercial for instant noodles and ham, and another commercial for coffee and milk tea. We can consider the instant noodles and ham commercial."
With family, friendship or inspiration as the theme, coffee and milk tea advertisements use love as the theme.”
He handed over a document: "Here are three advertising plans I wrote. Manager Tan can take a look."
Tan Guofang reached out and took it.
"My setting for the instant noodle and ham commercial is about a divorced middle-aged woman who works overtime until late at night. When she returns to her cold home, she is hungry and there are no vegetables or noodles in the refrigerator. At this time, her seven or eight-year-old daughter is holding a
A bowl of instant noodles, walking in slippers, saying: 'Mom, eat noodles'."
She hadn't seen the commercial yet, but just listening to his story and looking at the plan, Tan Guofang couldn't help but think of the scene of her daughter Yanyan serving her instant noodles, which made her nose feel sour.
"Mr. Lin's instant noodles advertising plan is really good." Tan Guofang gave a thumbs up and praised. She originally thought that Lin Xiaoguang was not a professional, but she did not expect that he could still produce such excellent copywriting. This shows that he is not a boastful person.
Lin Xiaoguang smiled modestly, waved his hand, and didn't take it seriously.
I remember back in the day, I don’t know how many people were moved by the public welfare film “My Mother Washes Her Feet”.
"My setting for the second coffee ad was that in a supermarket, a beautiful woman fell in love with a handsome man at first sight. The woman finished the check and left. The man went to check out and found that the woman had left a cup of coffee at the checkout counter.
He stopped her and said: 'Miss, your Manka'. The woman looked back and smiled sweetly and said: 'No, I am your Manka'."
This advertisement is not as touching as the one above with the mother eating noodles, but it also made many people’s eyes brighten.
The other managers couldn't help but applaud: "'Your Manka', this sentence appears twice, it's a stroke of genius, this advertising plan is amazing."
"Yes, with this advertisement, I believe Manga will definitely become an instant hit."
Lin Xiaoguang chuckled, your Yida is still very energetic, but I believe it can be replaced with instant coffee.
"The third advertisement, my setting, is in a university. In winter, a couple is sitting in a cafe. A girl holds a cup of milk tea and asks the boy: 'What am I to you?', and the boy thinks for a moment.
, replied: 'You are my Youlemei', the girl suddenly said: 'So I am milk tea', the boy said affectionately: 'This way I can hold you in the palm of my hand'."