Lin Xiaoguang never thought that one day he would go bankrupt.
Bankruptcy was either due to poor management or insolvency. It was the first time that he went bankrupt due to high labor expenses, but this did happen. Without new financial resources, he would really go bankrupt.
After thinking about it carefully, he felt that there were two reasons for the bankruptcy.
The first one is, of course, high labor costs.
Second, the picture market in the urban area of Beiping has reached saturation or even dried up so quickly. The sales volume of picture pictures has been cut in half, reaching the point where it can no longer be sold.
Manpower costs are high, so there's nothing we can do about it.
Because he wanted to expand the market as quickly as possible, he used the MLM model to develop downlines. From 18 downlines, it grew to 108 in one day, and to seven or eight hundred people in two days. The speed was staggering.
It was these 900 people who allowed the pictures to occupy the entire Peking City market. In three days, the market was expanded to the extreme and the market potential was maximized, reaching the point where 16,605 pictures were sold in one day.
But that's all.
Lin Xiaoguang made statistics and discovered the problems here.
For example, for a school where downlines directly expand the market, on average, 10 pictures can be sold in the whole day on the same day of expansion. After radiating internally the next day, 15 pictures can be sold, and on the third day, 20 pictures can be sold.
There were 25 tickets in four days, reaching the peak on the fifth day with 30 tickets sold. On the sixth and seventh days, the sales volume remained at around 30 tickets.
On the eighth day, it plummeted and was cut in half, reaching 15 cards, 7 cards on the ninth day, 4 cards on the tenth day, 2 cards on the 11th day, and 1 card on the 12th day.
On the thirteenth day, it is 0.
It takes seven days to go from zero to peak sales, and six days to go from peak to zero. For hundreds of primary school students in a school, the vitality of the entire picture only exists for thirteen days.
Seven days of saturation and thirteen days of depletion. This is the current situation that picture films are facing.
Reform and expansion are imperative.
These 900 people cannot be raised as before, nor can they be laid off. They must be made self-reliant. Moreover, the market in Peiping has dried up, and it is time to expand outward. Otherwise, the 900 people will have nothing to do, and he cannot afford the salary.
So he came up with a way to turn direct sales into an agent.
When operating directly, the company has to pay wages to downlines, but agents are different. There is no employment relationship between the two. They act as agents of the product and sell more and less, all to make money for themselves.
Of course, the more they sell, the more they earn, and the company earns more.
When Lin Xiaoguang said this, Guo Hongbing and the others understood that for them, it didn't matter whether they were agents or not, as long as their wages could be paid.
Finally, he said: "Level 1 offline is 40 yuan, level 2 is 35 yuan, and level 3 is 30 yuan."
Salary must reflect the hierarchy. Some people are high and some are low. Those at the top of the management pyramid are high and those at the bottom are low. Otherwise, if the top and bottom are consistent, the top will be dissatisfied, which is not good.
In this way, a total salary of 3,767 yuan will be given to the downlines in March.
Sales in March were 7,888 yuan.
Judging from this alone, March was profitable. In other words, if we expand outwards in the future and maintain this speed, the sales situation will be the same. He can afford this salary, but he cannot afford to gamble. If something happens and work is stopped,
In ten and a half months, he will definitely go bankrupt.
Reform and expansion are imperative.
"Dongxia, let's pay the salary." Lin Xiaoguang rubbed his eyebrows and let out a long breath.
Lin Dongxia sat behind the table, and Guo Hongbing sat aside, waiting to receive the money. Guo Hongbing's name was called first. After going up, he received 1,256 yuan, plus 50 yuan for himself, and it was over.
After the three people received the money, Lin Xiaoguang gave instructions again.
"Level 1 is 40, level 2 is 35, and level 3 is 30. We must make sure it goes to them. Someone may deduct it, so be sure to keep an eye on it and don't cause trouble."
The three of them nodded in agreement.
Lin Xiaoguang said again: "Change direct operation to agency, the system needs to be changed, level 3 becomes level 2, each of you will lead 17 general agents, and these 17 people will lead 17 sub-generations. Make it clear to them that after becoming an agent, they will earn
You will get more money.”
Jiang Xuewu calculated that at this time, he alone could govern 289 people regardless of direct or indirect, which was almost the same as before.
Xiao Kun also thought about it and nodded immediately.
Guo Hongbing still has some doubts: "In this way, the 108 second-level offline people, and the people under them are taken away by us, and they may quit."
"Those who are obedient will earn money, and those who are disobedient will stay where they can." Lin Xiaoguang had a tough attitude.
So there was no objection.
Lin Xiaoguang continued: "No matter how the system is adjusted, we still have to make them make money so that they can continue to work with us."
"In the past, one person was responsible for a school. This situation must never happen again. According to the situation these days, on average, a school can sell a total of 189 in 13 days, which is less than 19 yuan.
We take 7 points out of the gross, which is 13.23 yuan.”
"There are still 5.67 yuan left, which will be divided between the general generation and the sub-generations."
"Based on the calculation of 1 point for the total agent and 2 points for each generation, the total agent will get 1.89 yuan and the individual generations will get 3.78 yuan. Assuming that 1890 pictures are sold in 10 schools within 13 days, he can get 37.8 yuan.
Money is enough."
"As for the general agent who manages 17 generations, he can draw half of the money of the 17 generations, which is 321.3 yuan, which is already very high."
"As for the specific division between the general agent and the sub-generation, we don't care, but we must ensure that the company gets seven points."
Lin Xiaoguang looked at the three of them with a serious expression and said: "Red Soldier, Xuewu, Xiaokun, we must work hard in April to expand to the suburbs of Peking, otherwise we will pay according to 40/35/30. If this continues, we will have to pay in April."
The salary is 27,000 yuan."
"But now, we only have 13,000 in the account, so we must hurry up."
After hearing this, Guo Hongbing was also startled and stood up and said: "Brother Xiaoguang, don't worry, I will do as you say when I go back. You give me face and don't let me embarrass myself in front of my brothers, and I will never do it."
Make it difficult for you."
Jiang Xuewu also expressed his position: "Brother Xiaoguang, don't worry, I will definitely listen to you on this matter."
Xiao Kun, who was relatively dull, nodded in agreement.
Before leaving, Lin Xiaoguang once again told them: "When paying wages, pay them together. Those who perform poorly can be appropriately reduced, and those who perform well can be appropriately increased. When talking about changing the sales model, we should talk about it separately, one by one, don't
Give them a chance to connect."
The three of them nodded.
After they left, he finally showed a smile. Now, he finally found a solution to his bankruptcy.
If you do this well, you can make a lot of money from your pictures.
As he just said, the first-level downlines will definitely agree to the change from direct sales to agency system, because after becoming the general agent, the money they get will greatly increase.
The previous three-level downline system, now directly cancels the middle level, the first-level downline becomes the general agent, the second-level downline is directly cancelled, the third-level downline becomes the divided generation, the general agent tasks remain unchanged, and the people directly managed
The number has increased, and the tasks for each generation remain the same, but the tasks have become heavier. In the past, they only managed one school, but now they have to manage at least 10 schools.
The general agent is making more money than before, so of course I agree.
As for the generations, the tasks are heavier, but they can still make money, so they have to endure it.
Unless the general representatives voluntarily reduce their share and distribute their own money to their subordinates, this is very unlikely. Who is willing to spit out the meat in their mouths?
Of course, there is another situation where the general agents are not satisfied with the company's 70% profit.
This possibility is not impossible, but the probability is extremely low, because they don't do this job, there are other people who can do it, and it is not difficult to find seventeen people.
The matter of bankruptcy has been resolved for the time being.
Lin Xiaoguang returned to school just as the April issue of "Youth Digest" was released, which was also the first issue nationwide.