It can be said that the domestic film industry has been developing rapidly in the past two years, but there are some things that domestic filmmakers have never thought about, such as the promotion of movies!
It cannot be said that domestic films do not have publicity. For example, during the filming of the film, film magazines will conduct interviews. After the post-production is completed, some publicity methods will also be used, such as publicity on TV stations, magazines, and newspapers.
But this is the first time Wu Jianye has used such promotional methods in the domestic film industry.
"We have fallen far behind Tangting culture!" Li Xiangbei sighed.
Although Wang Tao also saw this, he was not as confused as Li Xiangbei. He asked with some confusion: "How could it be so? The core of the movie is his story. If his story is not good-looking, even if he
It’s useless no matter how good the publicity is.”
Li Xiangbei gave a wry smile and said: "Taozi, I admit that you are good at making movies, but things are no longer the same as before. Nowadays, everything depends on a promotion, let's talk about your and Wu Jianye's movies...
....”
"By the way, Tao Zi, I don't mean to say anything bad about you here." Li Xiangbei explained and continued: "Even the movies you two tell are very interesting and the audience likes them.
There are 100 movie lovers now, who’s movie do you think the audience would watch if the two of you competed fairly?”
Wang Tao said: "I guess there are about 10 people watching my movie, right?"
"That's right, but the current publicity method of Tangting Culture has actually broken the circle. Now that Tangting Culture is advertising like this, it is actually excluding these 100 movie lovers and adding 100 more people.
If you want to watch a movie, I’ll grab those 10 from you by the way.”
"You have to know that people tend to follow the crowd. If everyone goes to see Wu Jianye's movie, no matter whether his movie is good or bad, everyone will definitely have to discuss it with each other. Those who have not watched this movie will definitely have to discuss it with each other.
What about the movie people?”
"They will also watch Director Wu's movies?" Wang Tao thought for a moment and said.
Li Xiangbei continued with a wry smile: "Yes, that's the truth, and you must not underestimate such propaganda methods now, you know the giant Shi of Hundred Islands, right?"
Wang Tao smiled and said: "Of course I know."
In June of this year, Giant Shi's career reached the peak of his life and he became the idol of all young people in this era.
In 1989, Giant Shi came to Pengcheng with a borrowed 4,000 yuan and the m-6401 desktop publishing and printing system software that he spent 9 months developing!
At that time, Giant Shi made a bold decision. He called "Computer World" and proposed to place an advertisement "m-6401: Historic Breakthrough" for 8,400 yuan. The only requirement was to publish the advertisement first and then pay.
Afterwards, Giant Shi recalled, "If the advertising was ineffective, I could only pay half of the advertising fee at most, and then I would have to run away."
Thirteen days later, he received three remittances totaling 15,820 yuan in his bank account.
Two months later, he earned 100,000 yuan.
This was the "first pot of gold" in his business career.
He invested all the money in advertising, and four months later, he became a young millionaire who quietly made a fortune.
In January 1990, Giant Shi rushed into two student apartments at Pengcheng University. Except for buying instant noodles once a week, he stayed in front of the computer for a full 150 days and nights.
This time he took out the m-6402 word processing software series product.
When he walked out of the messy student apartment in darkness, he found that all the furniture in the house had disappeared, and his wife, whom he had not seen for several months, was missing.
However, he is standing at a new starting point for his career.
He went from Pengcheng to Baidao City. This lanky young man, who was 1.80 meters tall and weighed less than 120 kilograms, gave his new technology company a very resounding name - "Giant".
He announced that the giant will become the IBM of China and the giant of the East.
Not long after the birth of Giant, his gambling nature once again led him to make a decision that all his subordinates opposed: computer sellers from all over the country can come to Zhuhai for free to participate in Giant's sales meeting as long as they order 10 Giant Hanks.
For a time, more than 200 dealers gathered in Zhuhai from all over the world. At a cost of hundreds of thousands of yuan, Giant Shi noisily weaved a chain sales network that was the largest in the Chinese computer industry at that time.
In the second year, the sales volume of Giant's Hanka jumped to the second place among similar products in the country, second only to Kingsoft Technology, which is linked to Tunan Technology. The company made a net profit of more than 10 million yuan.
In another year, Giant has developed into a high-tech group company with a capital of more than 100 million yuan.
The company's annual sales are growing at a geometric rate, and Giant's annual seller conference has become one of the largest computer events in the country.
Giant has successively developed Chinese handwriting computers, Chinese laptops, Giant fax cards, Giant Chinese electronic cash registers, Giant financial software, Giant anti-virus cards and other products.
Since 1992, Giant has become the leader of China's computer industry. Giant Shi has also become a model figure for China's new round of reform and opening up and the most promising intellectual representative in the modern business world.
He was named one of the "Top Ten Reform Figures in China" and one of the "Top Ten Outstanding Technological Entrepreneurs in Guangdong Province". He won the Second Baidao City Special Contribution Award for Scientific and Technological Progress and received a bonus of 63,620 yuan, an Audi sedan and a set of
100 square meters of housing.
Big leaders also visited Giants one after another, which is why it was just said that Giants will become the idol of young people across the country today.
Although Wang Tao is a bit dull, his experience as a director at CCTV naturally makes him understand these things very well.
Li Xiangbei said: "The reason why Giant Shi is so successful is because he does a good job in publicity, and I also know that CCTV plans to hold an advertising standard competition this year. These things all indicate the importance of advertising!"
Wang Tao nodded and said, "I have also heard about this from my former colleagues."
Li Xiangbei said: "It seems we still have a lot to learn!"
At this time, Wang Tao was not as confident as before, and said: "Then what should we do?"
Li Xiangbei said: "I'll think about it again. Although we have never thought about competing with Director Wu, now that we have met, we can't give in. I used to compete with others for territory in Qiong Province... cough
Hey, when it comes to land, you know you can avoid causing trouble, but you can’t be afraid when something happens, because the more afraid you are, the less likely you are to succeed!"
Having said this, Li Xiangbei patted Wang Tao on the shoulder and said, "And I am very reassured about your ability."
By this time, they had already arrived at the bathhouse. The bathhouse culture of Sijiu City used to be a place for neighbors to chat and chat. However, with the reform and opening up, the bathhouse culture has also undergone some changes.
The Tianfeng Bathhouse they came to was very luxuriously decorated and had just opened in the middle of this year. It was rumored that the owner was a southerner.
Many men are willing to come here to take a bath...
Li Xiangbei and Wang Tao are also men.
After holding cards, changing shoes, entering the men's bath, changing clothes, the two of them wandered to the bath carrying towels.
The bathhouse was full of people, talking about anything. Some were taking a shower, some were taking a bath, there was a tea set next to the bathtub, and some were drinking drinks.
Some of them had even finished washing and changed their clothes, and a male waiter immediately came over and asked: Is the boss going upstairs?
Everyone showed a knowing expression: Lead the way!
"Damn, what are these people so anxious about?" Li Xiangbei and Wang Tao were sitting in the bathtub, taking a bath. Li Xiangbei looked at those who walked into the mysterious small staircase under the leadership of the waiter.
Door, he cursed dissatisfiedly.
"Waiter, two bottles of Super Coke!" Wang Tao felt a little hot in the pool and called the waiter for two bottles of Super Coke.
He prefers drinking Coke to drinking tea, and so does Li Xiangbei.
When the waiter came up with two bottles of Very Coke, Li Xiangbei didn't think much, unscrewed the bottle cap and took a sip.
"It's cool!" Li Xiangbei burped at this time and said with a smile.
But when he saw the packaging of Very Coke, the smile on his face disappeared because he found that the packaging of Very Coke had actually been changed. On the packaging, there was a flying phoenix and a Suzaku spreading its wings, and there were more
One line: "Eternal Night" will be released on December 30. We are very happy to look forward to it with you!
"Isn't this kind of publicity too crazy?" Li Xiangbei's good mood that he had just taken a bath disappeared instantly. "With this kind of publicity, how much money will this movie cost just in terms of publicity expenses?"
Now after Hanshui Beverage established a joint venture with Arctic Soda, Hanshui Beverage has completely occupied the soda market in Yanjing with the help of the original Arctic Soda's sales channels. Of course, Hanshui Beverage has not directly sealed up domestic brands like Pepsi-Cola and Coca-Cola, but
They develop at the same time. Of course, this also increases the cost of the joint venture factory.
After Wang Tao learned about the importance of publicity, he felt a little depressed and shouted: "The waiter will change a bottle of soda!"
The waiter came over and bent over and asked: "Boss, what soda do you want?"
"Two bottles of Arctic Ocean!" Li Xiangbei said in a deep voice.
"OK!"
After a while, the waiter brought two bottles of Arctic Ocean in plastic bottles again, and the result was...
"Hey, why did it change to Qinglong this time?" Li Xiangbei said helplessly.
The packaging on Arctic Ocean Soda has also changed, taking on the shape of a blue dragon, and also has the same words as Very Coke: "Eternal Night" will be released on December 30, Arctic Ocean Soda is looking forward to it with you!
"Waiter, change another bottle of drink!" This time, Wang Tao didn't need to shout, Li Xiangbei shouted directly.
Although the waiter didn't understand why they were like this, he still asked seriously: "Boss, what drink would you like?"
"Have a bottle...forget it, bring up every drink in your house and let me take a look!" Li Xiangbei said.
"Okay!" The waiter left with a confused look on his face.
After a while, the waiter came in with various types of drinks. In addition to the very Coke and Arctic soda that he brought before, there were also Nongfu Spring, Nongfu Spring black tea, Jianlibao...
"You don't have any other drinks at home? Pepsi or Coca-Cola will do!" Li Xiangbei was more shocked than depressed at this time.
The waiter smiled and said: "Sorry boss, we only have these kinds of drinks in the store!"
"Okay, I understand, you can go down!" Li Xiangbei waved his hand and asked the waiter to go down.
After the waiter left, another waiter came over and asked curiously: "What is going on?"
“I don’t know, maybe a salesperson from a beverage company came here to do market research!”
Li Xiangbei and Wang Tao looked at each other with helpless expressions.
Originally, Li Xiangbei wanted to take Wang Tao to the second floor, but he was not in the mood at this time. The two of them hurriedly soaked for a while and left.
"Okay, let's not think about these things today. When we get to the company tomorrow, we will think of a way to eat first!" After all, Li Xiangbei had gone through the storm and quickly adjusted his mood and showed up again.
smile.
Wang Tao nodded.
The two drove to Dai's Restaurant. Li Xiangbei smiled and said: "I have long heard that people in the Yanjing circle are willing to come to eat here. Let's try it here today!"
Wang Tao nodded.
As a result, the two of them had just parked their car at Dai's Restaurant when they saw a promotional poster for "Eternal Night" also erected at the entrance of Dai's Restaurant!
Different from the poster at the entrance of Wangfujing Fengge Cinema, this poster is a solo poster of an old drunkard played by Mr. You Benchang. On the poster, Mr. You Benchang is holding a wine gourd and drinking happily.
"this......."
"Mr. Li, are we still going in?" Wang Tao asked softly.
"Go in, why don't you go in? I'll see what else they can do today."
After speaking, Li Xiangbei walked into Dai's Restaurant first.
What makes Li Xiangbei happier is that after coming in, there are finally no more promotional methods about "Eternal Night".
The waiter serves food, wine, and tissues...
"Let's wipe our hands and start eating. After we finish eating, my brother will take you to the karaoke bar to relax. We will also come up with some promotional methods tomorrow!" Li Xiangbei opened the tissue...
Dai's Restaurant is the first hotel in Sijiu City to launch this kind of independent napkin packaging. This alone makes Dai's Restaurant look much higher-end.
However, when Li Xiangbei opened the paper towel, he saw on it a black jade unicorn nestled on the top of the mountain, which also had a paragraph on it.
"Eternal Night" will celebrate New Year's Day with you, see you at Fengge Cinema on December 30th!
This meal is inedible.
Later, Li Xiangbei and Wang Tao were drinking. They vaguely remembered that they went to the karaoke bar, but they forgot what happened next. Anyway, when they woke up the next day, the money in Li Xiangbei's wallet was very fast.
Lost weight!
You know, when Li Xiangbei goes out, he has to bring at least 10,000 in cash...
But this was not the time to worry about money. Li Xiangbei rubbed his head and walked out of the bedroom. He saw Wang Tao crawling on the sofa and snoring.
Li Xiangbei thought for a moment and called his secretary...