Wu Jianye has given domestic filmmakers a good lesson in movie promotion. Even in this era when the Internet has just emerged, Wu Jianye can still promote the movie pervasively!
After entering 1994, the first 64k international dedicated line was finally opened in China, with full-featured access to the international Internet. It became the 77th member of the international Internet family, and the Chinese Internet era began.
The first bbs station in China was also opened, Shuguang bbs.
However, because the Internet speed was too slow and there was a lack of troll netizens here, Wu Jianye was not interested in trying it. Instead, he played the game "Warcraft: Humans and Orcs" produced by Blizzard this year.
To be honest, there was no way to see the game screen at this time. Wu Jianye only played for a while and then felt that it was no longer interesting. Wu Nian on the side looked eager to try.
Wu Jianye looked at the time and said, "Play for half an hour at most!"
Wu Nianyi nodded immediately and said: "Okay!"
Liu Yifei next to her had no interest in this and was still playing with her Barbie doll with great interest!
Wu Jianye exited the game room and came to the living room, where Zhu Xian was reading a magazine. When he saw Wu Jianye, he smiled and said: "The commotion caused by Tangting Culture this time is even bigger than the previous "Chu Xing's World"
ah!"
Wu Jianye knew that Zhu Xi was talking about movie promotion.
"When we were filming "Jurassic Park" in North America, you already knew how much Hollywood attaches great importance to the promotion of the movie. Now I am just letting everyone know in advance that the movie can still work like this!"
Zhu Xian nodded and said with a smile: "I guess everyone should learn Tangting culture in the future!"
Wu Jianye didn't say anything, but in his heart Wu Jianye really hoped that domestic film companies and studios could learn more about Tangting culture.
The success of the film industry is never just the success of the film, but the success of all aspects of the entire industry, otherwise it will easily develop into a deformity.
To put it simply, movie promotion is about promoting a movie. If the entire industry does this, then for the common people, more people will know about the movie, and more people will enter the movie because of the promotion of the movie.
Cinema, this is a virtuous circle.
However, Zhu Xian still said with some regret: "Unfortunately, the TV station does not agree with your application to play the trailer video!"
Still because of the Strawberry Music Festival, both YTV and Yanjing TV refused to play the trailer of the movie "Eternal Night".
No money required!
"It doesn't matter. Li Xiaowan has already contacted TV stations in these provinces, including Shanghai TV Station, Zhejiang TV Station, and Guangdong TV Station. They will play this trailer."
Southern cities are still the major box office centers of our country's movies. As long as the movie "Eternal Night" can be successfully promoted in these places, although the decision made by Y TV and Yanjing TV is regrettable, Wu Jianye can bear the loss.
Facts have proved that Wu Jianye and Zhu Xian's ideas were correct. In the following days, domestic film companies also began promotional activities for their own films.
However, everyone is still a little reluctant to let go, and there is always a feeling of holding the pipa half-hidden.
However, when December entered, Wu Jianye saw something new.
For the first time, Yanjing TV broadcast a trailer for a movie. Naturally, this movie is not Wu Jianye's "Eternal Night", but a trailer for the new work of the director Wang Tao who stole the limelight from Feng Pants!
Wu Jianye sat on the sofa and watched the trailer of the movie called "A World Without Knives" with a smile on his face.
"I didn't expect that someone was ahead of you. The trailer of the movie "Eternal Night" has not been broadcast on those TV stations, but someone has already found Yanjing TV to play their movie trailer." Zhu Xian
He poured a cup of tea for Wu Jianye, put it in front of him and said with a smile.
"It seems we have an opponent this year!" Wu Jianye said with a smile.
Zhu Xuan looked at Wu Jianye in surprise: "It's just a trailer. Do you think so highly of this movie?"
Wu Jianye shook his head and said with a smile: "It's not because of the trailer. In fact, there are no ugly movie trailers in this world. I say this because the boss of Beixue Film Company seems to be a wise man."
The boss!"
Zhu Xian smiled: "Just because the other person, like you, thought of showing the trailer of your movie on the TV station, you are so optimistic about the other person?"
Wu Jianye nodded, agreeing with Zhu Hao's words, and said with a smile: "Don't underestimate these things. In fact, the bosses of domestic film companies are still a little too cautious. Although it is not easy to learn from those in Hollywood, but
It is not difficult for them to want to go to Xiangjiang now. The film industry in Xiangjiang is already complete. They could have spent some money to go there and study, but they prefer to work behind closed doors at home and think about it."
"And the boss of Beixue Film Company is obviously a person who really wants to do a good job in this company. It is not easy to have such an idea in China!"
"I didn't expect you to appreciate the other party so much?" Zhu Xian took a sip of his tea, then looked at the trailer on TV and said: "Aren't you worried that the other party will take away the box office of your New Year's Day movie?"
Now the film "A World Without Knives" has begun its own promotion, and it will definitely attract a lot of viewers.
Wu Jianye smiled and said, "There is nothing to worry about. You underestimate the capacity of one movie schedule. Two movies can still be accommodated. I have always said that letting a hundred flowers bloom is the best development for this industry. If someone
It would be even better if I can really come out, and I can retire early!"
Judging from Wu Jianye's business landscape, Tangting Culture can be said to be the least profitable, and it even has to pay for it every year. However, the reason why Wu Jianye always puts himself as a director is that he likes movies first.
, I also like that when the movie is released, the audience is immersed in the story told by me!
But Wu Jianye always remembers his own thoughts, that is, he hopes that the domestic film industry can catch up with the level of Europe and the United States as soon as possible, so Wu Jianye has been doing the job of leading the way these years, and now some people have been attracted by him
Taking it to the road, he had no reason to be unhappy.
When there are more and more people on this road, and more and more benefits are brought, coupled with the emergence of the Internet, everyone can know foreign news more conveniently, then by that time, will Wu Jianye still be there?
It's actually not that important down the road.
At this time, Wu Jianye had even begun to plan his retirement life!
And Wu Jianye told Zhu Xie more than once what their retirement life would be like. Zhu Xie also yearned for this, so when he heard Wu Jianye talk about retirement again, Zhu Xie relied on
On Wu Jianye's shoulders.
"I really hope I can retire early!"
"Come on, come on, one or two more movies will be enough!" Wu Jianye leaned on the sofa and seemed to be talking to Zhu Xian, as well as to himself.
.......
Beixue Film Company!
Li Xiangbei's face finally showed a smile, "Taozi really has to thank your buddy this time!"
It turned out that after that day, Li Xiangbei was also thinking of ways to promote his company's movies.
When Li Xiangbei was doing business in Qiong Province, he met several businessmen in Xiangjiang. After this incident came out, Li Xiangyang specifically called his friends in Xiangjiang in order to ask how the business operations of the film company in Xiangjiang were.
It's from my own company's movie.
During the chat with them, Li Xiangbei learned a very important piece of information, that is, the sales of trailers, which was pioneered by Xiangjiang Fengge Pictures.
After Li Xiangbei learned about this incident, he immediately called Wang Tao, hoping that Wang Tao could serve as an intermediary to help contact CCTV to see if the trailer of his company's movie could be released.
At the same time, Wang Tao was also asked to seize the time to make a trailer for the movie.
Wang Tao first contacted his colleagues at CCTV, but the feedback he received was that CCTV would not play movie trailers, nor would they pay him.
However, Wang Tao's colleague finally gave a suggestion. If CCTV can't do it, it doesn't mean that Yanjing TV station can't do it. So through Wang Tao's colleague, Li Xiangbei contacted Yanjing TV station, and the negotiations between the two parties were quickly completed.
Wang Tao also used a week to edit a trailer and put it on Yanjing TV Station.
Wang Tao smiled shyly and said: "He just helped me contact him about this matter. It's fine!"
Li Xiangbei smiled and said: "You can't say that. Without your brother as a middleman, we would have no choice. I know Director Liu of Yanjing TV Station, so this time you have to help me thank your brother properly!"
After speaking, Li Xiangbei took out an envelope from the drawer and handed it to Wang Tao.
Wang Tao said quickly: "Mr. Li, this is too polite. You really don't need it. They are all my buddies, so there is not much to say!"
Li Xiangbei laughed and said: "Listen to me, this is not for you, but for your buddy. That's it."
In the end, Wang Tao never rejected Li Xiangbei.
Seeing Wang Tao take the envelope, Li Xiangbei laughed again, and then called his secretary. When the door of Wang Tao's office was opened, Li Xiangbei's secretary came in carrying a sack.
Li Xiangbei looked at the sack and smiled at Wang Tao: "Did you see it? In less than two days since this trailer was released, our company has already received so many letters. Everyone said they want to watch this movie!
"
In this era without the Internet, fans can only express their love for their idols by writing letters, and this kind of letter can not only be written to their idols.
Writing letters is the only way for people to express their feelings during this period!
In fact, this behavior continued until the end of the 1990s and the beginning of the 21st century. Some people did not know the address of their idols and could only send them to their work or school.
For example, after Huang Xiaochu became famous, several sacks of letters would be sent to the film academy every day.
The same was true for Xiao Yanzi after he became famous, but at that time, Xiao Yanzi had his own hard work, Leader Huang!
Later, when Mr. Huang was interviewed, he said that one of his important jobs at that time was to help Xiao Yanzi get letters!
Although Beixue Film Company does not have any stars and Wang Tao has not established his own popularity, the TV trailer actually states the release time of the movie "The World Without Knives".
But as Wu Jianye said, there is no bad movie trailer in this world, so after watching the trailer, many viewers spontaneously wrote to Beixue Film Company asking about "The World Without a Knife"
various matters.
This should be the unique fan culture of this era!
"So many?" Wang Tao was also very surprised when he saw the sack. He opened an envelope and found that it was addressed to himself.
It is full of words of encouragement and expresses my desire to see this movie.
This all moved the otaku Wang Tao a little bit...
"These are just to ask you about the movie. You can take them home later!" Li Xiangbei said happily.
"Thank you, Mr. Li!"
"How many times have I told you, you don't need to be so polite to me!" Li Xiangbei waved his hand, and then said with some pity: "But it is still a pity, that is, we contacted some other products and wanted to provide "
To promote the movie "The World Without Knives", I learned from the practices of Tang Ting Culture. Unfortunately, the process was too troublesome. Even if it was made, the movie would have already been released by then..."
This made Li Xiangbei feel very sorry, but at the same time, he was surprised that Tangting Culture could prepare a publicity plan for the movie "Eternal Night" in such advance.
"I heard that Tangting Culture has a special publicity department that promotes its own movies, TV shows, and music albums before they go on the market!" Wang Tao has been doing post-editing at Tangting Culture during this period, and he knows
There are still more things to do.
Li Xiangbei nodded and said: "Don't worry, we have learned some things from this movie, and we will have more experience when we wait for the next movie!"
"Taozi, in the future, when you are working in the later stage of Tangting Culture, you should also ask their people more about how Tangting Culture works. We can also learn a few more tricks, so we won't be caught off guard like now."
Wang Tao nodded and said: "I understand, Brother Li!"
Li Xiangbei laughed and said: "Okay, let's let this matter be settled now. You go and do your work first. I will put these letters in your office and you can pick them up when you have time!"
Wang Tao stood up and said goodbye!
Time has just arrived on December 30th. Before the New Year's Day holiday, the much-anticipated movie "Eternal Night" will also be officially released!
The movie "A World Without Knives" was released a week later...