According to Guo Ying's plan, when the "Voice of China" program starts and during their advertising period, they will open as many stores as possible in the sinking market, so that they can reap this wave of dividends.
So she sent out all her team members to find a good location, buy the shop and open the store as soon as possible.
Such a simple and unpretentious idea, but it played into Yan Jinghua's hands. He thought so too.
The beginning of July is coming to an end. According to the time scheduled in advance, "The Voice of China" is scheduled to premiere on the prime time slot on Friday night, July 13th.
Thanks to the large amount of resources invested in publicity in the early stage, plus he had participated in the recording and broadcasting, and knew the effect of the program at that time, he felt that this program had a high probability of becoming popular.
Because of this, he expects this program to bring another wave of publicity to his company's products.
By the way, the company's product output will be increased.
Moreover, the commercial filmed by Xie Xindi is also in post-production. As long as the program "The Voice of China" becomes popular, after a few episodes, after the audience in front of the TV gradually deepens their impression of Xie Xindi, they will have more
Channels for advertising.
All plans are interlocking. For now, we are just waiting for "The Voice of China" to start airing.
In addition to this, Yan Jinghua has also continued to recruit troops for the foreign trade export department to further expand the lineup in this area.
The application for relevant qualifications for foreign trade exports has also been in progress. At this time, Jingtong Development Co., Ltd. is like a wound machine, moving forward rapidly.
Wherever there is a slight slack, someone will tighten it a few more times.
…
In Hangzhou, the recording and broadcasting of "The Voice of China" continues. Xie Xindi simply lives here these days. The money is paid for by Jingtong Development Co., Ltd. This is also Yan Jinghua's support for their participation in the competition before leaving.
.
The daily food and accommodation subsidy is capped at 1,000 yuan, depending on how she spends it.
Xie Xindi stopped being pretentious at this time. In Huang Bingke's words, they have made it clear to you that they will support you with 1,000 yuan a day, which is 30,000 yuan a month. Just spend it.
If you can't spend it, your sisters will help you. Finally, you can buy nice clothes to use in competitions.
Xie Xindi was directly moved by her sister's words, and she let go and did so openly.
After living in Hangzhou for a while and waiting for her respective mentors' queues to be full, she started recording and broadcasting again.
Each additional recording and broadcast at this time also means that she has advanced to another round.
This is a great thing for her, and she likes it too.
"Cindy, hurry up and change your clothes and go. I'll take you to buy some nice clothes today. We have to dress up beautifully when we perform on stage." Huang Bingke changed into a yellow dress and stood on the stage.
People at the door shouted excitedly.
It seems that buying Xie Xindi clothes can also satisfy her.
Xie Xindi was unwilling to move. She said, "Wait a while and let me take a breath again, but I will be exhausted."
"Come on, Cindy, hurry up. I've already thought about it. After I finish buying clothes, you have to treat me to dinner." Huang Bingke started nagging.
She said: "I want to eat squirrel mandarin fish, Biluo shrimp, Dongpo pork and the rest. You can take care of it."
Xie Xindi was really convinced by her. Apart from buying and eating, nothing else could lift her spirits.
While Xie Xindi was still thinking wildly, her sister Huang Bingke had already come over and grabbed her arm.
"Come on, hurry up, why are you so slow?" Huang Bingke babbled.
…
In Qicheng, over at the No. 3 Factory of Jingtong Development Co., Ltd., Lu Chang just came back from walking around the workshop.
The third factory was completed at the end of last month, and after the opening ceremony, the entire factory entered phased production.
In just half a month, according to the full production plan of the third factory, they have reached one-fifth of their production capacity. Except for a small amount of the products produced, the rest are placed in the turnover warehouse.
Gone to stock up.
During this time, the workers in the factory felt frightened while working. They were really afraid that these products would not be sold after they were produced.
Food is different from other products. Other products have a longer shelf life.
However, the shelf life of food is limited. If the shelf life is too long, the product may change flavor, become moldy, or even affect the taste.
Once a large amount of finished products accumulates, no matter what the consequences are, the loss to the company and the impact on the brand will be immeasurable.
Some bold employees reported this concern to their leaders, and then some department leaders reported it to the company level. Lu Huan finally found out about it.
He specially held a factory-wide meeting of the third factory. At the meeting, he praised the first employee who raised this concern and gave corresponding material rewards.
But at the same time, we also held a meeting for all employees in the factory, asking them to put aside all their worries and burdens and continue to produce, and they kept emphasizing that one-fifth of the production capacity was not enough, and continued to increase to two-fifths of the production capacity.
Other issues are resolved at the company level.
Furthermore, Lu Chen told the factory owners at the meeting that their company's sales would change this month.
After this meeting, there was even greater enthusiasm in Factory No. 3. Everyone was full of energy and felt that the future prospects were promising.
After Lu Chen finished the meeting, he felt very uneasy. Whether the company's sales could change this month, and whether there would be a huge increase in sales, was a matter of concern to everyone at Jingtong Development Co., Ltd.
It's an unknown quantity.
Others are also waiting for a critical node. If everything goes as expected, it will be the best, but once the expected plan fails to materialize, the entire company will continue to fall into a downturn.
The subsequent impact it brought was very large.
Time passed minute by minute, and after early July, Zhejiang Satellite TV began to place advertisements on major platforms to promote the program "The Voice of China".
The four mentors Liu Huan, Na Ying, Yu Chengqing, and Yang Kun also began to make public appearances, using their own resources and connections to promote "The Voice of China" on various occasions or other entertainment programs.
Because of this, more people are looking forward to this entertainment program.
Especially those words that their four mentors have been emphasizing repeatedly.
"As a good singer, the most fundamental thing is your voice."
"It doesn't matter age, appearance, or occupation."
"It all depends on your singing ability."
"I will use all my experience to help you realize your musical dreams."
"I'm sitting here, looking forward to your arrival!"
The above gives people a feeling that this "The Voice of China" does not have a variety of connections like other programs. No one can predict what will happen behind the scenes.
Moreover, the currently exposed selection mode of "The Voice of China" has the contestants with their backs turned and they can only sing. This has also attracted the attention of the general public and raised public expectations.
Everyone is thinking if this show is much cleaner.
Then Hua Shao's voice brought people into another situation. They realized that there were still people who spoke so fast, but what they said very clearly were: "Welcome to Jingtong Food's "The Voice of China". Jingtong Food helps "China's Good Voice"
"Good Voice" starts your dream journey..."
With the promotion of this program before the broadcast, more and more people suddenly knew the words "Jingtong Food", and then followed closely by the promotion of the product of Jingtong Food.
advertise.
Including rice cakes and beans specially supplied to infants and young children, Pocky for various age groups, sandwich biscuits, etc., as well as nutritious dried fruit gift boxes as gifts, etc.
This advertisement suddenly made the whole network re-recognize 'Jingtong Food', and at the same time it also brought back many people's memories of the past period. They thought that they had not been to 'Jingtong Food' for some days due to one or other reasons.
Tongbaby' bought something in the store.
Two days ago, I heard someone say that there seemed to be an offline Jingtong Baby chain store opened in their county, and because it was a newly opened store, there was a huge opening discount during this period, which made many people excited.
.
They thought they would check it out later. The store had recently launched new products, but the old products also tasted great. They really missed them!
Time is the best catalyst in the world.
For three consecutive days, Zhejiang Satellite TV used their resources to promote the program "The Voice of China" through various channels across the entire network. By the way, they also promoted "Jingtong Food" in advance in all aspects.
A wave.
According to the information fed back by the online and current sales teams in the past two days, sales have improved significantly in just two days. At this time, Yan Jinghua understood that the 60 million yuan in exclusive naming advertising expenses was worth it.
!
I'm afraid if it weren't for the fact that "The Voice of China" was broadcast for the first time, had no reputation, no experience to draw from, and they themselves were willing to take a gamble, they might not have been able to reap this bonus.
"By the way, let's tell the boss first." A thought flashed through Yan Jinghua's mind.
He didn't dare to delay and quickly called Xia Zekai.
At this time, Xia Zekai, who was in the Ziyu Garden Villa area, was busy changing his son's diaper. He had just finished working on the fourth child, and the youngest one had stinky poop again.
Jiang Ningning wanted to step in and help, but Xia Zekai refused. He said, "I'll just come today."
He enjoys it.
Jiang Ningning, Ren Ping, and Zhu Feng'e, the three nannies, saw this scene and sighed in their hearts. Only after seeing more did they realize that being a father is different from being a father.
For example, the owner in front of me is said to be worth tens of billions. He is a big shot on the Forbes list of the world's richest people. He is meticulous in taking care of his children and never cares.
"Compared with his, my family is not worthy of being a father at all, there is nothing I can say." Zhu Feng'e was filled with emotion and sadness.
