Chapter 1102 Half-day turnover exceeds 100 million (6000 words) 3/65
Chapter 1102 The turnover exceeded 100 million in half a day (6000 words) 365
"Doubling sales?" Xia Zekai muttered to himself after hearing what Yan Jinghua said.
Yan Jinghua was a little confused and didn't understand what the boss meant.
Do you think this number is too small? Or do you have other ideas?
After Xia Zekai came to his senses, he glanced at the radar watch on his wrist and saw that it was almost three o'clock.
He said: "Mr. Yan, it's getting late. You don't need to keep staring. Go and rest for a while. There are more things to deal with during the day. It's impossible not to be energetic."
"Boss, you should also go to bed early." Yan Jinghua said.
After Yan Jinghua went out, Xia Zekai sat on a chair and thought for a while. Then he opened the folding bed in the corner of the office, spread a layer of mats on it, and turned on the air conditioner in the office to keep it warm. It didn't take long
, and he fell asleep.
After Yan Jinghua left Xia Zekai's office, he did not go back to his office directly, but went to the 'online sales' side again. He saw that the guys did not relax because of the habitual weak sales period.
He seemed to be very busy. He was confused. This was different from what he imagined. What happened?
He walked around the workstations of several employees and took a look. Everyone was indeed busy. They were not playing games to refresh themselves. He didn't ask any more questions and went directly to Zhang San.
"Manager Zhang, I just saw why they were still very busy?" Yan Jinghua was puzzled.
This goes against the common sense of people shopping online in the middle of the night. Shouldn’t this be when most people are sleeping?
Are there so many night owls who stay awake and buy snacks in the middle of the night?
What kind of mentality is this?
Seeing Yan Jinghua come in, Zhang San quickly stood up. After hearing Yan Jinghua's inquiry, he said: "Mr. Yan, I don't understand what's going on now, but our orders have indeed increased a lot...
…”
"It's a good thing to place an order. Manager Zhang, I'll give you a task. Our goal this time can't be as simple as doubling the order. You must work hard to do better." Yan Jinghua said solemnly.
After Zhang San listened, he felt a little confused on the spot.
Not even doubling it?
That’s a turnover of more than 100 million in one day, which is impossible to achieve in normal times!
Even many companies cannot achieve this amount of sales in a year!
Yan Jinghua said: "The boss said it must be done!"
"I apologize!" Zhang San didn't know what to say.
Yan Jinghua glared at him: "What are you talking about!"
"No, I didn't say anything, Mr. Yan, we will go all out and strive to do better." Zhang San clenched his fists and said loudly.
Even the employees who were busy outside heard his roar. They didn't know why the manager was so crazy. But since Mr. Yan was here, they didn't dare to ask. They all immersed themselves in their work silently.
Time continued to pass, and before I knew it, one night passed by.
Early the next morning, many people just woke up and found that their mobile phones, opened computers, and logged into QQ were all topics related to Taobao and Tmall Double Eleven.
What two-hour transaction volume exceeds Tmall’s full-day transaction volume last year?
Why does the turnover exceed 300 million yuan in ten minutes, the turnover exceeds one billion yuan in thirty-five minutes, etc.
These data, which I would never dare to think about in normal times, were as easy to break through today as if I drank cold water. It is jaw-dropping and feels incredible.
And the more this happens, the more it arouses some people’s interest in ‘Tmall, Taobao Double Eleven’, and then they think that other people dare to buy things online, why don’t I dare?
This is a group of people who have never shopped online before.
Some people also think to themselves that with so many people buying products online, the quality of those stores that sell good products should be good. Let me see what I need at home and buy some while they are cheap.
After experiencing the "fake discount" incident last year, netizens are no longer so easy to fool when buying things, they are already very sensible.
But this morning, the extremely eye-catching data due to the sudden increase made the "Double Eleven" popular again.
While shopping online, many netizens trust traditional brands more, or large-brand products that have a great reputation offline.
Because of this, after 8 o'clock, when Tmall and Taobao start to push merchants and stores with top sales, it is easier for netizens who are behind to come into contact with products such as 'Jingtong Baby Tmall Flagship Store', 'Jack Jones Tmall Flagship Store'
Store', 'Luotuo Tmall Flagship Store', 'Quanyou Home Flagship Store' and other brand products.
Those who buy snacks, food, clothes, shoes, bedding, and even furniture, etc., they all habitually believe in the power of "sales".
Choosing to trust the platform's push, and because of this, more people trust these "big brands" with good sales, thus forming the strange phenomenon of the strong always getting stronger.
In addition, it is a coincidence that this year, Double Eleven happens to be on Sunday.
In the middle of winter, most of the shopkeepers don’t go out to go shopping. They are thinking of finding bargains online and offering discounts and promotions on new winter clothes, shoes, essential supplies for the home, various snacks for children, and even
Snacks for the adults, gifts for the upcoming Spring Festival, etc., I want to take advantage of now to buy what I need to buy and stock up on what I need to stock up on.
Because of this, I don’t know when a gift box of dried fruits called ‘Jingtong Dried Fruit Gift Pack Carnival’ suddenly became popular on the Internet.
…
Hangzhou, Taobao headquarters, Jack Ma went to squint for three hours after three o'clock in the morning. In the morning, he washed his face with cold water to wake himself up, and then came to the conference room again.
At this time, Zhang Yong, Cai Chongxin and others are waiting here.
After seeing Lao Ma coming, they all said hello.
Some people call them ‘Mr. Ma’, and some people call them ‘Jack’.
Ma Yun waved his hand for them to sit down and asked: "How are you now?"
Tsai Chongxin said nothing, and neither did anyone else in the conference room. They all turned their attention to Zhang Yong.
Zhang Yong was no longer polite. He stood up and said: "Dr. Ma, just now, the total transaction volume of our Tmall and Taobao has exceeded 6 billion yuan, completely exceeding the combined transaction volume of Tmall and Taobao last year."
Everyone present knew why he emphasized the concept of Tmall and Taobao Mall together. This is because although these two platforms trade on the same platform, their essential merchants and customer groups they face are completely different.
One is a brand company, and the other is a miscellaneous brand.
Lao Ma asked: "Which one has the higher turnover?"
Zhang Yong didn't even think about it and said directly: "Tmall's transaction volume is even higher, currently close to 4 billion yuan."
The transaction volume of Tmall Mall alone will soon exceed the total transaction volume of Tmall and Taobao Mall last year. A bright smile appeared on Jack Ma's face, which means that Alibaba's positive image has been improved after the credibility crisis exposed at the end of the year.
Got a complete turnaround.
Whether it is merchants or online shopping customers, their recognition of Tmall and Taobao is increasing dramatically.
This is excellent news for Jack Ma and the entire Alibaba family of companies.
But this is not enough. Jack Ma also needs a more critical data, a data that is shocking enough!
"Zhang Yong, continue to increase resources to promote brand products, and we must win the battle no matter what today!" Ma Yun said.
When he said this, everyone present became nervous. They realized that today was not simply about showing Tmall and Taobao's dominance in the field of online shopping. Ma Dong also had his more profound strategic significance.
"Yes!" Zhang Yong responded heavily.
Not only him, but everyone else in the conference room also responded and stopped staying. They all stood up and walked out, doing whatever they had to do.
At the end, only Jack Ma and Cai Chongxin, the old partners, were left in the conference room.
Cai Chongxin asked him: "Jack, are you confident this time?"
"Yes, but we still need strong data support," Ma Yun said.
He muttered: "These capitals will not let go of the rabbits, I will make them look good this time!"
"Well, I believe you and Ali can do it!" Cai Chongxin was full of confidence.
The smile on Ma Yun's face became even brighter. He said: "I'll call Boss Xia and ask him to sell more points."
"If Director Xia knew the news, he would be extremely happy," Cai Chongxin said.
There are not many people he admires in his life, including Lao Ma and Xia Zekai.
If an investment success involves luck, but looking at Xia Zekai's past few years, you will find that luck, an invisible and intangible thing, has been following him.
Ma Yun smiled and said: "Your evaluation is not low."
Cai Chongxin said ‘hmm’ and said calmly: “This is a fact, isn’t it?”
It's really a fact.
Let's just say that Xia Zekai gave Jack Ma an idea and took away 3% of Tmall's shares. Now, this 3% of shares is comparable to the 100% of Taobao Mall that Xia Zekai exchanged for shares of "Yixing"
The second share is much more valuable.
In the process of integrating resources of the Alibaba department in addition to Alipay, Tsai Chongxin has always felt that Xia Zekai has made a lot of money!
Ma Yun shook his head and said: "You are right, Xia Zekai is far smarter than you think, and he can give up!"
"He didn't spend a penny, so I was willing to give him 3% of Tmall's shares. You tell me whether he is great or not!" said Jack Ma.
Cai Chongxin stopped talking. There must be something he didn't know. But after Jack had a credibility crisis on Taobao, he didn't say a word. Before they could come up with a better way, he proposed "Tian Bao"
Cat Mall's plan was implemented despite all opinions and the current facts and data prove that it was successful!
Ma Yun sighed and said: "It's a pity that people like Boss Xia are not in Alibaba."
"Jack, you are thinking too much. If Director Xia appears in Alibaba, I think this place will be in trouble." Cai Chongxin said.
…
After Xia Zekai woke up in the morning, he went out and ran around the factory twice, feeling more energetic.
I went back to the third floor to wash up, and then went to the sales department on the second floor to look at their backend data.
Zhang San told him that the current transaction volume has exceeded 65 million, and in less than 9 hours, it has surpassed last year's transaction volume by nearly 50%. Xia Zekai was very happy.
He also went to Guo Ying's place to look around, and then things started to get busy there.
Guo Ying told him that judging from the check-in status of each store in the group today, there were a lot of customers in the store. Except for some underdeveloped counties with sinking markets, the remaining transactions were pretty good!
Some areas in the sinking market have relatively low recognition of promotional activities such as 'Double Eleven'. This requires slowly cultivating the market and will not take place in a year and a half. Xia Zekai is not in a hurry.
He didn't press, and said: "Manager Guo, just do your best and maintain the current market."
Before leaving Guo Ying's office, Xia Zekai's cell phone rang. When he saw that the note of 'Jack Ma' was displayed on the screen, he was confused, why was he calling him at this time?
"Jack, good morning." Xia Zekai greeted him.
Ma Yun's laughter came and he said: "Boss Xia, congratulations, your company's sales are good this time."
Xia Zekai understood what Lao Ma was talking about as soon as he heard it, and he also laughed: "It's not bad, tell me, have you arranged resources for me?"
Xia Zekai could imagine that the turnover of their company's stores would not suddenly rise and fall. There must be something wrong here.
"Sure enough, nothing can be hidden from a smart man like you." Ma Yun did not deny it. He said: "Ali needs to win a big victory today."
"Did you encounter problems with your plan?" Xia Zekai asked him bluntly.
Guo Ying, who was sitting next to Xia Zekai, heard her boss's "high-end" discussion. She thought it was better not to listen. She stood up and pointed out, and then went out.
Xia Zekai was the only one left in Guo Ying's office.
"I just told Chongxin that I can't hide anything from you, and look, I let you see it again." Ma Yun smiled and said, "But the problem is not big, this matter can be solved."
"What can I help you with?" Xia Zekai also knows that "no reward comes without reward". Even if he is a shareholder of Tmall and Taobao, there is no reason to enjoy the benefits in vain.
Jack Ma said: "The more you sell, the more you sell, the better."
Xia Zekai understood it instantly. After he finished chatting with Ma Yun, he thought about it, called Zhang Yiming, told him his demands, and asked him if he could get the 'Jingtong Baby Tmall Flagship' in the shortest possible time.
The store's advertising link is directly placed in a prominent position on Toutiao.
"Yiming, we must be able to ensure that after customers click on the advertising link, they can be sent directly to my store." Xia Zekai specially reminded me.
Zhang Yiming understood, and this statement made his eyes light up.
This is contrary to the wide-format advertising, banner advertising and other businesses in the market, which are directly connected to the advertising body through links.
He thought for a moment and said, "It shouldn't be difficult. I'll ask them to try it quickly and get it out as soon as possible."
"Well, there are still more than 15 hours until 24:00 in the evening. Let's see when it can be completed as soon as possible and how much the advertising fee will be. Tell me how much we will make next year." Xia Zekai said.
Toutiao has a total of 30 million daily users. With such a large amount of data out there, it would be the biggest waste not to make good use of this traffic advantage to earn a wave of advertising fees.
Even Xia Zekai, the second shareholder of Toutiao, could not agree!
I don't know how long it will take Zhang Yiming to get it, and Xia Zekai is not idle either. He mobilizes all the resources he can mobilize to promote the 'Jingtong Baby Tmall Flagship Store' and 'Jingtong Baby JD Mall', trying his best.
Expand turnover.
When the hour hand, minute hand and second hand all overlapped, at 12 o'clock at noon on Double Eleven, Alibaba then exposed another set of data.
Zhang Yong, the external spokesperson of Tmall and Taobao, said: "As of 12 o'clock, the Alipay transaction volume of 110 Tmall stores has exceeded 10 million yuan, and one of them has exceeded 100 million yuan in 12 hours.
, the total transaction volume of 2 companies exceeded 60 million yuan, and the total transaction volume of another 3 companies exceeded 50 million yuan!"
As soon as this data was exposed, it caused an uproar in the Internet world.
There were actually 110 stores whose payment volume exceeded RMB 10 million in half a day, and one of them had a transaction volume of over RMB 100 million, directly surpassing the second and third place by nearly RMB 40 million!
"It's only been half a day!" Someone roared on the Internet. This result is hard to accept!
Not to mention individuals, the people in charge of many large shopping malls and supermarkets are unbelievable!
They take advantage of May Day, National Day, Chinese New Year and other festivals to hold activities. At best, a single store can make several million or tens of millions of revenue a day, but it is still far from breaking over 100 million.
A turnover of 100 million in half a day, what kind of god did this happen?
Originally, Alibaba did not disclose which companies these companies were, but I don’t know who broke the news from the Internet, saying that the company with a turnover of over 100 million in half a day was the 'Jingtong Baby Tmall Flagship Store', which is the offline 'Jingtong Cup'
'The company involved in youth football matches, this fact suddenly detonated the entire Internet.
It also made the ‘Jingtong Baby Tmall Flagship Store’ completely popular on the entire Internet.
Everyone who knew about this company was stunned. They thought that Jingtong Development Co., Ltd., which had occupied an important position in the two consecutive Double Elevens, would definitely not be much different this time.
But the actual situation is that not only is it not bad, it is simply done beautifully!
After learning the news, even Zhang San and others within the company did not expect that they had almost completed the goal of doubling the total transaction volume in just half a day.
This made Zhang San and others unable to suppress their excitement!
They are now No. 1, far ahead with an absolute advantage, leaving people speechless.
"Everyone, you all know the good news, right? Let's keep working hard and strive to achieve great results in the next 12 hours, so that everyone will look up to us!" Zhang San ran to the big office area and roared excitedly.
His excitement infected everyone in the big office area.
There were people who were mentally exhausted and exhausted due to continuous and long hours of work. When they heard that the goal was almost completed, they felt a little slack in their hearts.
But Zhang San's words were timely, and he gave them a shot of chicken blood, causing every cell in their bodies to become active again.
"We are making history!" These people all thought so. The more they thought about it, the more excited they became and their spirits became even more exciting!
Zhang San didn't say anything else. He went to the restaurant himself to order the meal. He brought over the best food today so that these precious little ones could eat and drink well.
If it weren't for the fact that he couldn't do it with his own body, Zhang Sanxun would have even done things like urinating and defecating.
He has a sense of urgency and cannot waste any minute now.
After Yan Jinghua saw the news, he couldn't sit still. He hurried out of the office and almost jogged to the sales department. He saw that some people were eating and others were still busy. He said: "Zhang
Manager, I have arranged for people to buy folding beds. For those who can't stand it anymore and want to rest later, please take turns and take a rest. Let's try to play with a big one today so that everyone can see what our company is like.
How to create great results."
"Mr. Yan, don't worry. Brothers are all sitting down and ready. We will not embarrass the company!"
"Rewards, by the way, I'm going to tell my boss right now that there will be a reward meeting tomorrow and reward them heavily!" Yan Jinghua said seriously.
Hearing what he said, the people in the office area began to feel energetic. Their tired spirits seemed to be instantly full of blood, and they no longer felt sleepy.
Some people feel that eating is too slow. They grab the steamed buns and swallow them in two or three mouthfuls. They don’t care about the rest of the meat. They just grab it with their hands and stuff it into their mouths. After eating, they quickly wash their hands and continue working!
"What the hell, I shouldn't have eaten just now. I wasted another twenty minutes and let that guy Lao Cao pass me again." Someone couldn't help shouting.
When Cao Guangchao, who was busy, heard this, he cursed without looking back: "Fuck you, I'm just going to lose the title, and I'll show my skills to whoever robs me."
Needless to say, Zhang San likes this kind of competitive atmosphere. He feels that this can make everyone more motivated.
…
Over at the Purple Jade Garden Villa, Luo Xiyun was playing with Yatou, Tongtong and the three little treasures. When Yatou and Tongtong, two elder sisters, took the initiative to take care of their younger siblings, Luo Xiyun finally took a break from his busy schedule and was able to look at his phone for a while.
.
She just took it over, glanced at it, and saw a piece of hot news pushed to her on her phone.
If it hadn't been for the title that said, 'The overlord of Double Eleven, sales exceeded 100 million in half a day!', she wouldn't have bothered to click on it.
I really want to see who is so awesome that he dares to call him "Overlord"!
But when she clicked to open the news interface of this push, she discovered that there was a big black and bold title 'Jingtong Baby Tmall Flagship Store'. At that moment, Luo Xiyun felt that her breathing was a little short.
Could it be that he is her husband?
The next moment, Luo Xiyun read the news carefully, and she discovered that this company with a turnover of over 100 million in half a day was really her husband's company!
She couldn't stay any longer and thought she had to go to the company to see what her husband was up to.
He must be very tired since last night, right?
Luo Xiyun was thinking about these things, so she called her mother-in-law Zhou Yinghong and asked her to come over and help take care of the children. She said she was going to the company.
Zhou Yinghong agreed without saying a word and walked this way.
When Luo Xiyun came to the company, he really felt why the turnover here could exceed 100 million in half a day!
Friends, something happened in my hometown. I have to go back in two days and stay for two days. I will make sure to update two chapters with more than 8,000 points every day these two days. I will save some manuscripts and I will update more when I am done!
