In the early days of Xiaoai Technology's development when there were only a dozen people, Zhang Jiaojiao was the company's only logistics administrator. To put it bluntly, she did everything at that time and was just a handyman.
But after Xiaoai Technology Co., Ltd. expanded its scale several times, Zhang Jiaojiao, the "veteran" logistics administrator, also grew up. From a simple logistics administrator, Zhang Xu transferred her to customer service based on her personal attributes.
Department, in charge of the customer service department of Xiaoai Technology Tmall flagship store.
Not to mention, Zhang Xu’s adjustment was just right, bringing Zhang Jiaojiao’s talkative nature to the extreme, and the customer service department led by her has received repeated praise.
During this time, Zhang Jiaojiao has been busy preparing for Double Eleven.
But what she didn't expect was that before Double Eleven came, she would be stung by a pre-sale discount on Double Eleven.
This is so amazing all of a sudden, the Aliwangwang store on Xiaoai Technology’s Tmall flagship store can’t stop ringing.
More than a dozen employees in the customer service department were all in full swing, and they were all overwhelmed. They were fine at first, but suddenly they received a wave of messages expressing resentment.
These customers contacted them to express their strong dissatisfaction with the "50 yuan discount" offered by "Xiao Ai Classmates" in less than three months. They felt that after buying this "Xiao Ai Classmates", it was not enough
Preserve value!
It doesn't matter if you give us a discount, everyone knows that this will happen sooner or later, but can we extend this timeline a little longer!
I just placed an order for the front foot, and a few days later you started to promote the "Full Yuan Discount Coupon" promotion. This result made many old customers who bought Xiaoai Classmates in advance feel uncomfortable.
There weren't many people who refuted it at first, but later on, there were a lot of people who refuted it. They all went to Xiaoai Technology's Tmall flagship store to find customer service feedback. They just wanted to give them a 50 yuan discount.
Either treat everyone equally, or don't give any preferential treatment at all.
"Director Zhang, what should we do about this matter?" An employee from the customer service department came to see Zhang Jiaojiao and reported the situation to her.
This was the first time Zhang Jiaojiao encountered such a thing, and she didn't know what to do. But after listening to some of the employees' confessions and complaints, she told herself in her heart: "You must calm down, and you must not let yourself get confused first."
After calming down, Zhang Jiaojiao knew that this matter was a big deal and she could no longer solve it. She must tell Mr. Zhang in time and discuss a countermeasure with Mr. Zhang.
Thinking of this, Zhang Jiaojiao said to her employees: "You have to patiently explain to the customers first. If you encounter those who are really hard to talk to, just say that this full discount activity is only limited to those who participate in the 'Double Eleven Shopping Street' event."
There is a preferential policy, but for fans and friends of Xiao Ai, the company will also come up with a policy."
"By the way, no matter what the customer says, you must be calm and discuss with the customer slowly to make sure you understand everything." Zhang Jiaojiao repeatedly asked.
Then, she trotted to find Zhang Xu.
When she arrived at Zhang Xu's office, she saw that Zhang Xu was immersed in writing something. She shouted anxiously: "Mr. Zhang, something happened, something serious is going to happen."
"What happened? Please wait a moment and then tell me." Zhang Xu said.
Since Zhang Xu became a shareholder of Xiaoai Technology Co., Ltd., he suddenly changed his identity and became a shareholder of Xiaoai Technology. Zhang Xu's perception is different now. He always thinks about it from his own perspective.
'Xiaoai Technology' is developing better.
After seeing Zhang Jiaojiao's breathing calmed down, he asked again: "Director Zhang, what happened? You can tell me now."
"Mr. Zhang, because of the Full Yuan Double Eleven promotion, many old friends who bought Xiaoai classmates are dissatisfied with us this time and want us to compensate them for the price difference."
"Good guy, I met a unique customer today." Xia Zekai didn't expect such a result.
But this is easy to understand,
He smiled and said: "Director Zhang, please take a breath and drink a glass of water to calm down."
"Mr. Zhang, tell me, there are so many people waiting for a reply, how can I be in the mood to drink water now?" Zhang Jiaojiao was not pretentious.
She spoke from her heart.
Hearing what she said, Zhang Xu seemed to be worried, and said: "It doesn't matter, you go back and tell them that as long as they are old users of our Xiaoai classmates and help introduce a new user, then we will reward them
50 yuan in cash for old users, remember, it’s cash, not a coupon or a discount coupon.”
This is equivalent to giving old users the same purchase discounts as new users during the Double Eleven discount event.
At the same time, it also brought a new user to an old user, and the company's products continued to expand sales.
After hearing Zhang Xu introduce this special offer of ‘Old users introduce new users’, Zhang Jiaojiao was so impressed that she didn’t know what to say.uu Kanshu www.uukanshu.com
"Mr. Zhang, do you really want to do this?" Zhang Jiaojiao confirmed again.
Seeing Zhang Xu's heavy nod, Zhang Jiaojiao didn't care about anything else. She turned around and walked out, preparing to tell her employees what to do next.
Zhang Xu watched Zhang Jiaojiao's back disappear into the office. He couldn't help but sigh as he thought about what he had just told Zhang Jiaojiao.
This idea is really not his original one. The original author is Xia Zekai.
Only Boss Xia can play this trick so well.
"Brother Kai's ability to take one step and see three steps is really amazing." Zhang Xu thought to himself and said casually.
After the full discount policy came out, Xia Zekai mentioned that old users would be dissatisfied with the previous price, and he told Zhang Xu this idea at the time.
We also offer "50 yuan in cash" to old users, but it must be based on another new customer purchasing the product "Xiao Ai Classmate".
In this way, the difficulties caused by the '50 yuan' profit transfer will be solved. At the same time, some old users will definitely actively help promote the new users in order to get the '50 yuan' profit transfer fee.
, there is no doubt about this.
As for the remaining people who think that 'this 50 yuan' doesn't matter, you don't need to take any attitude towards them, just let it be.
…
After Zhang Jiaojiao returned to the customer service department, she immediately shared what Zhang Xu had just said with the spitting customer service employees. After hearing such a result, these customer service employees breathed a sigh of relief.
, and then started to 'explain' to the customer who just complained.
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