Chapter 407 The product sold out (4000 words chapter) 200
This is not the first time for Yatou and Tongtong to go to kindergarten. Compared with the new class in the kindergarten this year, they are much more well-behaved.
Although the girl was a little resistant when she came here in the morning, with Tongtong, the fearless 'little devil' accompanying her, the girl slowly got over her enthusiasm.
Xia Zekai said hello to their teacher, "Teacher Kaixin". Teacher Kaixin looked to be in his mid-twenties, and he was quite handsome, but he should have just graduated and had little experience.
, the way he speaks and acts still has the astringency of his student days.
Xia Zekai asked the other party for his contact information so that Yatou and Tongtong could contact her in time if anything happened. He also joined the QQ group of "Morning Star Class" and left.
I spent most of the last week with my grandfather and parents, and spent very little time on work.
Now that his parents are familiar with the neighborhood, he is not worried anymore.
After sending the girl to kindergarten, Xia Zekai went home, picked up his car keys and handbag, spoke to his grandfather and parents, and then went downstairs and drove to the company.
When he arrived at the factory, Xia Zekai noticed that the entire factory was extremely busy.
An employee saw him coming, said hello sideways, then hurriedly ran to the bathroom and returned to the workshop.
Xia Zekai even saw that old guy Sun Guoqiang come out of the office and run to the bathroom. Was he anxious?
Entering his office, Xia Zekai just turned on the computer, and before he could warm up his chair, Zhang San ran in.
"Boss, it's urgent." Zhang San shouted.
Xia Zekai turned his head and glanced at him, and said: "Take a breath first, no matter how urgent the matter is, you won't miss these two minutes, slowly tell me what it is?"
"Boss, the sales of Rongdou are soaring, more than a year ago. We have to increase production immediately, otherwise the inventory will not be enough." Zhang San said.
After hearing what he said, Xia Zekai twitched his eyebrows and asked, "When did you start increasing sales?"
"From the data, it seems that sales started to pick up starting from Saturday, but I had a day off that day. Liang Wenxiao thought it was a normal scene and didn't care at the time." Zhang San paused at this point and then said:
"But when I came to work yesterday, sales started to surge. By the time I got off work, I had placed more than 4,300 orders yesterday, an increase of nearly 1,700 orders from the previous low period, and sales increased by 65%."
"With so much, how long can our inventory last?" Xia Zekai asked him.
Zhang San said: "I went to the warehouse specifically this morning to check. Coupled with our normal daily production volume, we can support the current sales volume for about 15 days. However, if sales continue to grow in the future, it will be hard to say."
"Is there any place where we can increase production?" Xia Zekai asked him.
Zhang San was stopped in one sentence. The company's production is close to saturation. If we increase production, the production will not increase much at full production unless we continue to purchase equipment, increase manpower, expand production, or
Adjust the current production structure.
Seeing that Zhang San did not speak, Xia Zekai did not embarrass him and said: "Zhang San, go and call Li Mumu over."
"Yes!" Zhang San went immediately.
A few minutes later, Zhang San and Li Mumu, who was wearing a blue coat, came over together.
"Boss, did you call me?" Li Mumu asked.
Just now, Zhang San had already told him everything.
Xia Zekai didn't go around in circles and said, "Director Zhang just told me that the current online sales of Rongdou are a bit large. Can you increase sales there?"
"Yes, but if we take away the production of sandwich biscuits and go all out to make melted beans, we can produce about 4,800 standard boxes." Li Mumu knew these data very well and opened his mouth.
This so-called standard box is a box of soluble beans worth 10 yuan.
Xia Zekai didn't even think about it and said decisively: "Then take it away. We won't make sandwich biscuits for the time being and concentrate on ensuring the production and supply of Rongdou."
"Yes!" Li Mumu responded.
Although we have been making sandwich biscuits for a long time, market customers have not paid for it, and sales have been very sluggish.
At this moment, Xia Zekai made a decisive decision to temporarily discard this product, which was a failure for the Jingtong brand, and stabilize the Rongdou market first.
"The most fundamental solution at present is to expand production capacity, but at this juncture there is no need to expand further. If we wait for up to three months for the new factory to start construction, and then fully operate it, we are afraid that the market will not be able to digest the output." Xia Zekai began to worry.
This is the problem.
After all, in addition to the word "supply exceeds demand" in the market, there are also concepts such as oversupply, overcapacity, and lagging sales.
For a moment, Xia Zekai's mind was buzzing.
But the matter was not over yet. Li Mumu was asked to go back and arrange the adjustment of production. Zhang San also went back to work on online sales. Not long after, Guo Ying called again.
She opened her mouth and said: "Boss, Manager Xiang, who is in charge of purchasing at RT-Mart, called me just now. They want to pick up the goods."
"What kind of goods are you getting?" Xia Zekai asked.
Guo Ying did not dare to delay and said directly: "Tell the manager that both the soluble beans and the children's toilet are needed, but the amount of soluble beans is a little more."
"Is there someone at RT-Mart trying to grab the Rongdou beans?" Xia Zekai asked her.
This must be confirmed.
Guo Ying said: "We haven't reached the stage of snatching it yet, but according to Manager Xiang, RT-Mart's sales have also increased very quickly. Their inventory of Rongdou is almost gone. If we ship it to them later,
It might be out of stock over there."
"What about the other supermarkets? Where are Wal-Mart, Lotte Mart, New Mart, and Uni-President Ginza?" Xia Zekai asked.
Guo Ying said: "Walmart just contacted me and asked us to deliver some goods, but the other stores haven't called me yet."
"Well, Xiao Guo, I will ask Director Li to reserve a production capacity of 800 standard boxes for you later. Online sales orders are also very tight now. We will keep our mouths shut for another three months. By then, the new factory will
After it is put into production, everything will no longer be a problem." Xia Zekai said.
Guo Ying had no better way, so she agreed: "Then I'll tell the manager at RT-Mart first and give him less goods first."
"No, just tell him he wants too much," Xia Zekai said.
After hanging up the phone, after thinking for a while, Xia Zekai took his handbag and keys and left the office. He drove directly to RT-Mart, wanting to see with his own eyes the sales of Rongdou.
After arriving here, Xia Zekai searched for memories and went to the infant and toddler section in the northeast corner of RT-Mart, only to find that there were indeed many young mothers looking for something here. He went over there and heard what was going on.
A mother asked the waiter, who was wearing a red vest with the word "RT-Mart" written on the back, if there was any Jingtong brand Rongdou here, but she couldn't find it.
As soon as this mother finished asking, another overweight mother came over and asked loudly: "Waiter, there is a very popular Jingtong brand soluble beans on the Internet, do you sell them here?"
When Xia Zekai heard this, he suddenly felt a little proud. He didn't expect that one day his products would be so popular. This was even more brilliant than in his previous life.
"We need to continue to strengthen publicity." Xia Zekai thought of a question in his mind.
He understood very well that the heat was only temporary, and he would know who was swimming naked after the tide receded.
What he is currently considering is how to retain the customers brought by this enthusiasm and convert them into real and stable sales.
"It's not enough to just tell stories, you have to have diversified products." Xia Zekai finally came to this conclusion.
He finally wrote this sentence in his notebook: "The development of new products...cannot be delayed!"
Yes, you can't retain customers just by telling stories to attract customers. In the same way, you can't retain customers for a long time just by relying on one product, Rongdou. You can only develop a few more new products.
It is best if Jingtong Development Co., Ltd. has nutritional products for the entire stage from infants to teenagers. This is the way to go.
The products are diversified and the age range is extended. It can not only attract customers with products of different age groups, but also expand its own sales scope.
Thinking about this matter in his mind, Xia Zekai pondered for a long time. He knew very well that to complete this plan, it would not be possible to rely solely on the new factory currently under construction.
Compared with this macro plan, the factory under construction is still too small.
Thinking of this, Xia Zekai drew a big question mark on his notebook.
"Is it possible to find an OEM?" Xia Zekai found it hard to agree with finding an OEM for food production.
He has always felt that it is difficult to do good quality control in food OEM, especially children's food. Xia Zekai does not dare to try and make mistakes.
The next moment, he called Lu Chen and asked him to come back.
Lu Chen didn't know why his boss suddenly summoned him back, but he didn't dare to delay. After explaining the matter here, he immediately returned to the company.
After arriving at the place, Lu Huan didn't even have time to go back to his office to change his clothes, so he went directly to Xia Zekai's office wearing dirt-stained clothes.
"Boss." He called as soon as he entered the door.
Seeing him like this, Xia Zekai asked him to sit down first and brought him a bottle of mineral water: "Why are you in a hurry? Let's drink a bottle of water first and take it easy."
"Boss, I'm fine, just tell me if you have anything to do." Lu Chen said.
Xia Zekai nodded and said, "Wait a moment, I'll call Lao Li and Lao Sun over."
Xia Zekai went directly to the inside and called Sun Guoqiang, Li Mumu, Wang Yewei, and Zhang San over.
This time the main discussion is about food.
After everyone arrived, Xia Zekai hung the whiteboard on the wall without writing any ink. He held a black water-based pen in his hand and wrote a few words on the whiteboard: "Macro development plan of Jingtong Development Co., Ltd."
"
The title was quite bluffing, but none of the people laughed. They all listened carefully with their ears raised.
Lu Chen thought more, and Xia Zekai called him back with a phone call. He was definitely not joking.
"Everyone, next I will talk about some of my ideas in detail, and you can also brainstorm. Let's straighten out our ideas together and see what the next step is." Xia Zekai's thinking was very clear.
He said: "This morning, Director Zhang from the sales department came to me and told me that the sales volume of our Taobao store has increased significantly in the past two days. Our current production of dissolved beans cannot keep up with the growth of online sales, so I just said
After communicating with Lao Li, we decided to temporarily discontinue our second food product, 'Sandwich Biscuits'."
Speaking of this, he glanced at Lu Chen specifically. This was a new product developed by Lu Chen, but it was obvious that the market test had failed, and so far he has not seen the possibility of resurrecting it.
Lu Chen did not show any strange emotions.
Xia Zekai continued: "Our new factory will be put into use in June at the latest, and May at the earliest. Before the new factory is put into use, we will fully produce soluble beans."
"Boss, will this cause overcapacity of Rongdou in the future?" Sun Guoqiang raised this question. From a financial point of view, this behavior is too risky and is not conducive to cost control. He reminded Xia Zekai,
Prevent him from being blindly confident.
Xia Zekai was not angry at all. He nodded: "There is a possibility. After all, our current production increase is mainly due to the conversion of popularity. But just now, Guo Ying also called me. RT-Mart and Wal-Mart, two supermarkets
They also called us to hurry up and supply goods. I went to RT-Mart to look around and our products were robbed."
"So there is no need to worry about the overcapacity problem in the later period."
Hearing what he said, everyone else breathed a sigh of relief. As long as the boss doesn't develop blindly, that's fine.
However, other questions also arise in their minds. Now that the production capacity problem has been effectively alleviated, what does the boss want to do with them?
The next moment I heard Xia Zekai say: "I just said that our current sales are based on the popularity, so now we need to consider what to do after the popularity passes, how to take advantage of this wave of popularity to retain these customers, you guys
Think about it all.”
When he asked, several people in the office began to think seriously.
This is a major event related to the next development of the company, and it must not be taken lightly.
At this time, Lu Chen also understood a little bit why Xia Zekai wrote the words "macro development".
He speculated that Xia Zekai must have some kind of plan in mind. Calling them here now should be to complete his inner plan?
So what does the boss think?
Lu Hao subconsciously started thinking along this line of thinking.
Li Mumu said: "Boss, how about we continue to hold activities? I see that many products on Taobao are currently offering discount coupons, which has attracted a lot of people."
"What happens after the event?" Xia Zekai asked him.
Li Mumu was speechless.
Zhang San thought seriously for a while and then said: "Boss, let me mention one thing. The products in our store are too single. In addition to melted beans, sandwich biscuits, and children's toilets, if we cancel the sandwich biscuits later, we can
There is even less choice for customers.”
Zhang San's words flashed through Lu Han's mind. He figured out what he was struggling with just now, and followed Zhang San and said: "Director Zhang is right, boss, I suggest that we should eventually build a product."
