Chapter 653 100 million new product research and development expenses per year (50,000 fans
"Advertising fees? You mean Taobao Mall earns advertising fees?" Liu Changhong found it incredible.
Xia Zekai nodded and said, "I can say that Taobao Mall not only earns advertising fees now, but most of its profits in the future will be from advertising fees."
"This is really strange." Liu Changhong didn't quite understand how this thing works.
Xia Zekai saw a computer on Liu Changhong's desk. He pointed at it and said, "Boss, can I use the computer to explain it to you in detail?"
"Come on, come on, tell me." Liu Changhong also took two steps back and left the computer area to Xia Zekai. His approach seemed particularly approachable, which made Xia Zekai feel good about him.
After Xia Zekai passed by, he found that Liu Changhong's computer was still shut down.
He flicked the switch and turned on the computer host. While waiting for the computer to buzz, Liu Changhong said: "I know you young people like to use this thing very much, but it's useless for me. I'm old.
There are many things that I can’t understand and can’t remember.”
Xia Zekai thought, how dare you say that!
After the computer started up, Xia Zekai opened Taobao with Baidu browser. He pointed to the page that opened and explained it to Liu Changhong. Then he pointed to the illustrations at the top, middle and bottom and said: "This is the advertising space.
Now, online shopping users can click on this picture to directly enter the product showcase window, or enter the store to choose other products."
"It would be troublesome if we filtered them one by one." Xia Zekai also entered the word "clothes" in the search box and a page full of pictures of clothes came out. He said, "Look, you can find a needle in a haystack."
Liu Changhong really understood this time. He said, "Is this advertising fee expensive?"
Xia Zekai shook his head and said: "It's still cheap now, mainly because the platform is still attracting more merchants. If the fee is too high, the merchants who come over will have to think about it. At this time, raising the price will undoubtedly dig their own graves."
"After that, there will be more and more merchants, and when the number reaches a certain level, the price will definitely go up."
"At that time, all the hard-earned money we earned will be used to pay advertising fees and rent for the platform." Xia Zekai said.
He said: "It's just like a physical store that works around the clock to make some money, and finally pays the rent. It makes sense."
His vivid statement made Liu Changhong amused. He said, "You sold more than 20 million yuan on the 11th. Is it true?"
Xia Zekai nodded and admitted.
Liu Changhong asked him: "How much profit did you make that day?"
This involves the company's operational secrets. If others asked, Xia Zekai would definitely not tell him, but if Liu Changhong asked, he thought it would be okay to talk about it: "About 15%."
Xia Zekai made random nonsense, he didn't tell the truth.
But even so, Liu Changhong was still surprised: "Why is it so high?
Normal manufacturing profits are not that high at all. If it is a shopping mall, the profit point is even lower than this.
He said: "Your profits are not low!"
"The main reason is that in order to attract merchants, the platform's various expenses are still much cheaper than the rent of physical stores." Xia Zekai patiently explained to him.
"In addition, the overall profits of these products of our company are relatively large, but the discounts in the Double Eleven promotions are also relatively large, such as our discount of 5 yuan for purchases over 50, and Pocky cookies worth 20 yuan for purchases over 100.
, give away children's toilet sanitary ware for purchases over RMB 200, etc. Our promotion expenses are also very high." Xia Zekai began to complain again.
There is a saying that goes, "A child who cries is fed by milk," and he understood the essence of it.
Liu Changhong frowned slightly when he heard what he said, and then asked: "Boss Xia, according to your statement, if there was no Double Eleven promotion, your store's profit margin would be higher?"
Xia Zekai did not deny this. He said: "The profit is indeed higher, but our sales volume is far behind. Generally speaking, small profits but quick turnover."
Liu Changhong always felt that something was wrong here, but he didn't know much about e-commerce and couldn't figure out what was wrong for a while.
Xia Zekai didn't give him time to think about it. He continued: "Leader, I have something to trouble you about."
As expected, Liu Changhong's attention was diverted. He said, "Tell me what it is."
Xia Zekai said: "When I came here today, I was checked by the sentry at the door. I was not allowed in. I had to ask Secretary Zhao to pick me up before I was allowed in. I thought that I would have to come over to trouble you in the future. If you let me in every time,
Secretary Zhao went to pick me up, and I felt embarrassed..."
"How about you help me to be accommodating and get me a pass?"
After Liu Changhong listened to what he said, he smiled and nodded with his finger: "Okay, Boss Xia, come up with this idea in a roundabout way. Just say no and it's over."
After he finished speaking, he made a phone call, and Zhao Dejian came in after a while.
"lead."
"Xiao Zhao, go get an entry and exit pass for Boss Xia and bring it over." Liu Changhong said.
Zhao Dejian was stunned for a moment, but he didn't waste much time and went to do it immediately.
He didn't expect that Liu Changhong and Xia Zekai would trust him so much when they met for the first time.
"What is Boss Xia's next development plan?" Liu Changhong asked him.
Xia Zekai thought for a while and said: "First of all, we must do a good job in public welfare. Jingtong Development Co., Ltd. cannot achieve this step without the support of the government. We also deeply understand that if an enterprise wants to develop in the long term, it must do a good job in our enterprise."
Humanistic development..."
Boss Xia started to boast, but Jingtong Development Co., Ltd. did indeed spend a lot of money on charity activities.
Liu Changhong couldn't tell the difference, so he listened quietly. Xia Zekai talked about the next step of expansion plan, the path of diversified development, and the company's people-oriented, new product research and development, and continuous improvement.
The principle, in a word, is that they plan for the long term.
"In the next step, our company plans to invest 100 million in new product research and development funds every year, all of which will be invested in product research and development."
After hearing what he said, Liu Changhong sighed: "If other companies thought like Boss Xia, then our job would be easy."
Xia Zekai said with a smile: "I believe that under the leadership of the leadership, Qicheng's economic development will be able to go further."
"Only you can talk!"
…
Xia Zekai took a pass from Zhao Dejian with the Qicheng City Government Gate printed on it and left. Before leaving, Liu Changhong personally sent him down from upstairs. Many people in the city government courtyard watched.
When I reached this scene, I felt an exclamation mark in my heart.
Wang Hongsheng also heard Liu Xinsheng talk about this matter. He thought that Boss Xia's mouth was really a sharp weapon!
In just a short time, Liu Changhong was actually coaxed.
admire!
After Xia Zekai drove away from the city hall, he returned to the company.
Lu Chen is organizing people to conduct a thorough 5S cleanup and rectification in every corner of the factory. The top leaders of the municipal government are coming. He does not dare to be careless. He will lose the face of the company and the boss. He will definitely be ashamed.
I feel so ashamed.
Not only that, he also talked to Jiang Honggang, the general manager of Acme Intelligent Equipment Research Institute, and learned that Liu Changhong, the top leader of the Qicheng City Government, would come over next Monday to attend the groundbreaking ceremony of the second phase of the project. Jiang Honggang was shocked at that time.
.
He didn't expect Boss Xia to have such great energy.
I remember that during the first phase of construction, he and Xia Zekai and people from the two companies participated in the groundbreaking ceremony. No one from the government came at that time.
It's better now, just invite the top leader over, and treat him with admiration after three days of separation!
…
In Yicheng, the former Qinghe Food Factory, now the third branch of Jingtong Development Co., Ltd., in an antique-style two-story office building, Li Mumu works in the office that originally belonged to Li Shucheng, and Sun Guoqiang reports to him opposite his desk.
Work.
"Mr. Li, the account books of Qinghe Food Factory are all here. There are no big discrepancies in the accounts. I have marked some problematic areas..." Sun Guoqiang opened the account books, along with his own notes, and gave Li Mumu a detailed explanation.
Read it again.
Li Mumu felt dizzy after seeing this information, but he still forced himself to listen carefully to what Sun Guoqiang had to say.
He said: "Old Sun, are you leaving too?"
Sun Guoqiang did not hide anything. He said: "I just received an email from my boss. The groundbreaking ceremony for the second phase of the project will be held. Mr. Li also wants to participate, right?"
Li Mumu shook his head: "There are still a lot of things to do here. The equipment ordered will be delivered in a few days. I have to keep an eye on it here and won't go back."
Sun Guoqiang looked at the completely transformed Li Mumu, and he was very happy that Li Mumu had reached this point: "Mr. Li, I am looking forward to the day when the third branch factory starts production."
With a bright smile on his face, Li Mumu said: "I'm also looking forward to it. I will definitely call Manager Sun personally to tell the good news."
