Chapter 801 The fans are invincible (there is a third chapter, a little later)
The dried fruits of Jingtong Development Co., Ltd. are sold out in the offline market. Then some customers are a little lazy and don't want to walk, so they think of going online to buy them at the 'Jingtong Baby' Taobao store. Anyway, they are shipped from all over the city, so that's it.
Two days of work.
But when they were browsing product categories in the 'Jingtong Baby' Taobao store, they discovered that the online store did not yet have a wide range of dried fruit products on the shelves.
The customers were dissatisfied and wanted to make me laugh. They left messages in the comment area and asked when dried fruits would be put on the shelves in the store.
At first, there were only a few comments, so no one cared about it. But as time went by, more and more people posted comments and asked questions. Other netizens visiting the 'Jingtong Baby Taobao Store' noticed this message and asked what exactly 'dried fruits' were.
what happened.
At this time, more and more loyal fans of "Jingtong Baby" learned that the company had developed a new type of dried fruit product.
As a result, Jingtong Development Co., Ltd. has not yet started to actively promote dried fruits. Some fans who often visit Jingtong Baby stores actually found out through other channels that the company has released new products. After learning the news, more and more fans
Everyone began to call for the 'Jingtong Baby' Taobao store to quickly launch the new product, and they also wanted to try it!
"Dear, when will our store sell dried fruits? I heard that our dried fruits are very delicious. You can't just patronize the customers in the offline store. We are also loyal fans of our store!"
"Dear, you are treating each other differently. It is not good to favor one over the other. If you do this again, I will go to the waiter to complain to you!"
"If you don't put new products on the shelves and sell them secretly online, are you looking down on us because we don't have the money to buy them? If you don't put new products on the shelves, I'll cancel them!"
"..."
The customer service department of Jingtong Baby Taobao store was flooded with all kinds of sudden messages. Several customer service staff saw the messages sent by netizens urging the store to launch new products of dried fruits, but they did not respond.
Wondering what to do?
Liang Wenxiao, the early customer service staff of Jingtong Baby, is now the supervisor responsible for the daily management of Jingtong Baby Taobao store. After hearing the feedback given to her by the customer service staff, she thought for a while and finally decided to go to Manager Zhang to report the situation.
.
Online 'store fans' now have a lot of opinions, and they all go to 'Taobao waiters' to complain about them. If this continues, it will also have a great impact on their existing product sales, which will in turn affect the store's product sales.
It ultimately affects their performance bonuses, which is something no one wants to see.
But she knows a little more than ordinary employees, and she also knows why the company sells dried fruits in offline stores first. To put it bluntly, the production capacity is insufficient.
If the production capacity is sufficient, a fool would not want to produce more products and sell them directly.
After all, it’s all money!
When they came to the office of sales manager Zhang San, Liang Wenxiao told him the matter in detail, and finally said: "Manager Zhang, why don't you give feedback to the company about this situation? Even if you reduce the production volume every day,
We can also do online sales."
"If that doesn't work, if we are worried about causing looting, we might as well open the online 'Jingtong Baby' Taobao store for pre-sale. Do you think this will work?" Liang Wenxiao expressed her suggestion.
After Zhang San listened, he asked her: "Director Liang, do you know what the main difficulties of the company are now?"
Liang Wenxiao nodded and said, "I know that supply exceeds demand and the company's production capacity of dried fruits is small."
"Since you know, you still want to cause trouble to the company at this time?" Zhang San said to her.
Liang Wenxiao was not happy anymore. She said: "Manager Zhang, you have wronged me. I am also considering the company's sales. I think we can take advantage of the current popularity to sell more products and make our dried fruit famous.
Already..."
"Wait a little longer, Director Liang, you may not know that our offline Jingtong Baby direct-operated chain stores are now seriously out of stock, and the shares allocated to each branch are not large. We have to be patient and wait a little longer.
Wait, okay." Zhang San advised her.
But it doesn’t work!
Liang Wenxiao refused to listen. She said: "Manager Zhang, the opportunity is very good now. Once we miss it, no matter how much we spend on advertising, we may not be able to create this effect."
"But the company's current production volume is so large, it still squeezes out two workshops to produce dried fruits, and has repeatedly reduced the output of some of the original foods. If the workshops are relocated, the company will not agree." Zhang
Three said.
When Liang Wenxiao heard her say this, he immediately felt powerless.
Netizens want to buy dried fruits, but there are no goods for sale in the store. Isn’t this a serious embarrassment?
Didn't you expect this to happen when you first developed a new product?
Liang Wenxiao doesn't understand the company's practices.
Zhang San looked at her frowning expression, sighed, and said: "Director Liang, don't worry, the boss has approved Mr. Li to find a suitable food factory and prepare to purchase it to specialize in the production of dried fruits."
"Do you know what this means?" Zhang San asked her.
Liang Wenxiao finally breathed a sigh of relief when she heard this. She nodded sharply: "I understand, but how long will it take?"
Zhang San didn't have an exact time in mind, so he didn't make random promises and said, "It's hard to say. In short, we are just waiting for good news now."
He said: "Actually, I am more anxious than you!"
Liang Wenxiao understood what he said and said nothing else.
"Manager, let me go back and talk to the employees below first, and ask them to appease the customers first and tell them to take a moment. The company is making every effort to solve the problem of insufficient production capacity."
"Go ahead, I believe you can do a good job." Zhang San said.
Liang Wenxiao opened her mouth and wanted to say something, but when the words reached her lips, she swallowed them back. At this moment, she didn't believe herself anymore!
After Liang Wenxiao left, Zhang San thought quietly in the office for a while, writing and drawing in his notebook, and finally got up and walked towards Li Mumu's office with a black leather notebook.
He wanted to ask Mr. Li how far the purchase of the factory had progressed?
He should be well aware of the factory's next step in increasing the production of dried fruits, instead of being kept in the dark by employees like he was today. Not only did he lose his prestige as a manager, but it also showed that he, the sales manager, was not doing a good job.
New products are selling well, and online customers are eager to buy them. This was originally a good thing, but what has happened now.
Having said that, this is probably the first time in the industry that customers have pushed them to buy things from behind.
Li Mumu was no longer in the office. Zhang San ran away after passing by. He wondered where Mr. Li could go.
Could it be that they went to the second phase of construction?
Thinking in his mind, Zhang San still called Li Mumu for consultation first. After the call was connected, he directly asked where Li Mumu was.
"Manager Zhang, I'm in the warehouse workshop at the back. Are you in a hurry?" Li Mumu asked.
Zhang San was confused, what was Mr. Li doing at the warehouse?
He said: "Mr. Li, the matter is a bit complicated. I will report to you in person."
"Then come here, I won't be able to go back for a while." Li Mumu hung up the phone after saying that.
At this time, he was introducing their company's product packaging specifications and related technical requirements to Xia Zejiang.
Xia Zejiang just arrived this morning. When he arrived, he followed what his brother told him and first went to Li Mumu, the operations manager in charge of production, to explain the situation to him.
Li Mumu knew in his heart that this business would only be handled by the boss's younger brother in the future. He did not think he was smart and interfered with it. Instead, regardless of the sleeping interests involved, he chose to obey the arrangement unconditionally and also kept their company's control over the packaging.
The test parameter requirements and size requirements of the materials were explained to Xia Zejiang.
Not only that, he also took Xia Zejiang to the warehouse to show him the styles and styles of packaging materials they currently needed.
While the two were chatting, Zhang San came over.
After seeing Xia Zejiang, Zhang San burst out laughing: "Xiao Xia, why are you here? You didn't even say a word to me when you came to the company. Have you forgotten Brother Zhang so quickly?"
"Brother Zhang, you have wronged me. As soon as I arrived, I came over to discuss something with Mr. Li. I didn't even have time to pee. I was planning to go over to you when I was done with my work."
"Yeah, since this is the case, you have to treat me tonight, so I'll forgive you first." Zhang San said with a smile.
Xia Zejiang agreed on the spot. He said: "This is nothing. Mr. Li and Brother Zhang want to eat something. I will arrange it."
It's nothing if a meal can solve the problem.
Li Mumu also laughed.
He didn't mind having a meal with Xia Zejiang. There were many places where he would cooperate in the future, so it was just a good time to have a meal and have a good chat.
"It's such a nice day, why not eat some roast mutton." Zhang San said.
Xia Zejiang agreed wholeheartedly and said, "I've found a good place and I'll give you two a call."
The three of them were chatting and got sidetracked. Li Mumu still remembered the business and asked Zhang San: "Manager Zhang, what do you want to see me for?"
"Mr. Li, that's what happened." Zhang San glanced at Xia Zejiang. Xia Zekai didn't need Zhang San to say anything. He consciously moved to the side to avoid it.
Li Mumu and Zhang San both smiled when they saw his move.
"Just now, Director Liang from the Taobao store gave me feedback, saying that there are many fans of our store online asking our Jingtong Baby Taobao store to put dried fruits on the shelves. Some of the more excited fans will close the store if they don't want to put them on the shelves."
"I know that our company's current production of dried fruits is limited, and we will first supply them to offline direct stores for sale. However, this is not a long-term solution. Mr. Li also considered giving some dried fruits to online Taobao stores first to appease the fans.
their emotions.”
After hearing this, Li Mumu felt incredible. He asked, "This is actually happening. Did you do the publicity?"
"Mr. Li, please don't accuse me wrongly. We don't even have products, and we don't dare to mention dried fruits. How dare I take it upon myself to promote new products." Zhang San quickly explained.
