Yan Jinghua, Zhang San, Guo Ying and others are not the only ones who don't sleep.
In Xia Zekai's villa in the Honolulu villa area of Beijing.
Luo Xiyun was already asleep, and Xia Zekai coaxed Yatou and Tongtong to sleep too. The first floor became quiet, but the light was still on in the study on the second floor.
Xia Zekai didn't sleep. He was going to burn the midnight oil tonight.
He said he didn't care, but he still thought about it in his heart.
Although people have not gone back, their hearts have been fighting with them.
Next to the open computer was a cup of steaming coffee, which Xia Zekai had just brewed to refresh himself.
He has quit smoking for four years. Maybe he drinks too much tea, but now tea no longer has the effect of refreshing him.
In the dead of night, Xia Zekai had already opened the computer page of Taobao Mall, and then opened the 'Jingtong Baby' flagship store. The Taobao mobile terminal on his mobile phone had also been opened, and he was casually browsing various promotions and offers arranged by Taobao, 'Jingtong Baby'
The four words "Baby" will appear from time to time, and thanks to its excellent performance last year and Xia Zekai's advantage as a shareholder of Taobao Mall, the frequency of "Jingtong Baby" flashing is still high compared with other brand products.
.
This was also part of the original exchange of shares with Lao Ma, giving Baby Jingtong enough resources.
Others wanted to use money to buy it, and he negotiated the deal during the share exchange.
"I don't know what I can do this year?" Xia Zekai thought to himself.
It was still more than two hours before midnight, and Xia Zekai had nothing else to do. He thought about watching a movie to pass the time.
After a while, Xia Zekai put on his headphones to avoid disturbing the sleeping people at home.
It seemed like a martial arts action movie from the 1980s flashed by, and the study became quiet.
At this time, there were many others across the country who were as awake as them.
Thanks to the perfect promotion of Taobao Mall, the huge discounts have attracted the attention of many netizens.
Especially during promotions, the first 100 or 300 orders of many products are given the greatest discounts, which also keeps many night owl netizens from sleeping, waiting to grab their favorite products.
They also thought about grabbing it as soon as possible and going to bed quickly, but they were too sleepy, but they were afraid that if they overslept and lost the major discounts of the first 100 orders, it would be like missing out on 100 million.
While waiting, some people chose to watch movies like Xia Zekai, some listened to music, read novels, and some played games to pass the time.
Unconsciously, the long and short hands on the clock all overlapped.
I don’t know who shouted in the night: “It’s finally time.”
The next moment, this friend who lived somewhere on the map of China clicked to place an order and submit on the already opened Taobao page.
Perfect!
He still doesn't know if he counts as one of the first 100 users, but he has already exhausted the speed of being single for 25 years, and the rest can only wait for feedback from the store.
Then he wanted to sleep, but at this time, he seemed to see something flashing past the corner of his eyes. A red background flashed on the banner advertisement on Taobao page. He subconsciously opened it. Festive pictures, festive clothes, festive
The packaging box has a sentence on it: "Eat healthily, green and taste good. Choose Jingtong dried fruits as gifts."
"It seems that the Chinese New Year will be here in more than two months. Is it okay to stock up on dried fruits for a few months? How about buying some while they are cheap?" This idea came to his mind. Seeing that 5 boxes can save 100 yuan, he
Started.
At the same time, in a certain city, the Taobao page opened on the computer showed the picture of 'Jingtong Baby Flagship Store'. She had already placed the shopping cart, and directly placed an order for 10 boxes of her favorite dried fruit gift boxes, and some
She placed an order for the other food items together. After finishing the meal, she breathed a sigh of relief and finally bought it. It was indeed much cheaper than usual to buy these gift boxes.
"Go to sleep!"
There are more customers who are just as busy placing orders as they are. Some people open the page of a mobile phone store, some of them open the page of a home appliance store, some of them are clothes, shoes, bedding, and maternal and child products.
etc.
These people waited until midnight on the 11th and immediately clicked the mouse or clicked the screen page of their mobile phones to grab orders.
It seems that if it is slower, it will be snatched away by others, and they will not be able to buy it.
At this point, I have to admire Taobao Mall for its very good publicity, which perfectly captures the rush-buying mentality of users.
…
At the same time, at the Taobao headquarters in Hangzhou, Lao Ma didn't sleep either. He, Cai Chongxin, Zhang Yong and several others were waiting in the conference room, where today's transaction data was displayed on the projector.
For example, in the first minute after the event started, 3.5 million users clicked to enter the mall. For example, in 7 minutes, the transaction volume of Taobao Mall exceeded 100 million yuan.
After the first hour, the transaction volume of Taobao Mall exceeded the 500 million yuan mark.
Compared with last year's full-year transaction volume of just over 1 billion yuan, this year half of it was done in one hour. This gave everyone in the conference room, including Lao Ma, an extremely huge impact and confidence!
"Hold on, this has just begun, and our career has just begun. What does this mean? I still say the same thing, this is just an appetizer. Do you believe that on a certain Double Eleven in the future, our transaction volume will be as high as
Breaking 100 million in one minute?”
"I guess 30 seconds!" Tsai Chongxin said.
Sometimes, he is more radical than Lao Ma!
Zhang Yong smiled and said: "Dong Ma, Dong Cai, I believe them!"
"Haha, look at the data!" Lao Ma was satisfied, laughing and continuing to look at the data on the projector.
At this time, even those who had started to doze off were no longer sleepy. The constantly changing data on the projection screen gave them a shot in the arm, making them more energetic.
Another set of data came out next to it, which was just fed back by Alipay. It showed that the number of Alipay payments in one minute instantly exceeded 60,000, which was more than 10 times that of the previous minute.
Below is a set of comparative data, which shows that Alipay's total number of transactions during Double Eleven last year was 13 million, with the peak number of instant payments reaching more than 20,000 per minute.
This comparison, another threefold change, gave everyone another shot in the arm.
Does this mean that this year’s transaction volume is more than three times that of last year?
If this is the case, then the final transaction volume will exceed 3 billion yuan?
Combined with the transaction volume that exceeded 500 million yuan in just one hour, it doesn't seem to be a problem, but how much higher it can be is beyond their imagination.
After a while, Lao Ma's voice sounded again in the conference room. He asked: "How is the wireless payment? Is the data out?"
"Dr. Ma, not yet. Now the payment terminal and wireless payment terminal of Taobao Mall are integrated. The data needs to be released tomorrow." Zhang Yong said cautiously.
This is his dereliction of duty. The Taobao wireless terminal, also known as the mobile terminal, was just launched at the beginning of this year. However, at this stage, the computer version of Taobao Mall is mainly used. Who has the energy to analyze the transaction data of the mobile terminal.
Lao Ma glared at him and said, "It's just this once, it won't happen next time!"
"I want to see the data tomorrow."
"Yes!" Zhang Yong agreed simply.
Outsiders only know that Lao Ma smiles all day long and seems to be very communicative, but insiders, including Cai Chongxin, know that he is very egotistical and has a domineering temperament.
…
In the office building of Qicheng Jingtong Development Co., Ltd., a group of people got really excited. Howls were heard from time to time. People walking by the office building outside thought that something indescribable happened in the building.
Incidents have avoided this place one after another.
At this time, the online sales area on the second floor was bustling with people.
"It's broken, it's broken, Manager Zhang, we were snapped up for 1,000 orders in one minute. Damn it, it's still going up. How come it's so fast!"
"I'm getting rich. I'm really going to get rich today!"
"How much is it now, Director Liang? The courier side asked them to pack and ship it quickly."
"Manager Zhang, I have already sent the order to the express delivery company. I am now packing it and trying to send it out within three days."
"It's too slow. How can it be done in three days? I told them that it can't be shipped within two days at most. If it can't be shipped within 48 hours, I reported it to a different express logistics company."
Only Zhang San dared to say this, and no one else dared to respond, but everyone understood his mood at this time.
Faster delivery means a better shopping experience for customers. Slower delivery means that if a few customers are willing to wait for you, they may cancel their orders midway before delivery.
That is a loss for Jingtong Development Co., Ltd.!
"Everyone, cheer up, we are going to do something big this year." Zhang San felt as if he had been injected with chicken blood, and he brought this excitement to the entire sales team.
The offline sales team, led by Guo Ying, is helping here.
After they saw the situation here, they were all very excited. Guo Ying said: "You have seen it, after dawn, it will be time to test you. I don't know how the customers you are talking about are doing. Wait.
I'll call them hard at dawn and urge them to get the goods. How much they can sell today depends on your ability. Tell them that it's cheaper to get the goods today than usual, but today they will be calculated separately and they have to pay in cash."
This is sales at the end of the channel.
For offline directly-operated chain stores, it depends on the individual sales capabilities within the store.
However, unlike online sales and channel sales, Guo Ying also went to Yan Jinghua to apply for a best store sales award. This means that based on direct chain stores as a unit, whichever store has the most sales today will also receive a large sum of money.
Bonuses are given out, and they are very attractive.
At this time, everyone in the whole company is looking forward to the last moment, and they all want to see what kind of amazing energy this day can unleash.
Not only are they paying attention, but many people outside are also paying attention to Taobao's Double Eleven promotions this year. For example, JD.com did not participate in the Double Eleven promotion this year, but JD.com's Liu also realized that Taobao was forced to
What kind of changes can the created 'Double Eleven' promotion day bring to the platform? He is already thinking about how JD.com will participate in it no matter what next year.
