The night passed quietly, and before I knew it, it was dawn.
Xia Zekai didn't sleep for the first half of the night, and fell asleep in his clothes on the small bed in the study in the second half of the night. When he was sleeping, the computer was still on, and the cooling fan in the main case was still spinning.
Xia Zekai was so sleepy that he didn't even have a dream when he went to bed at night and slept until dawn.
Luo Xiyun couldn't find him, so he came over to wake him up.
As soon as Luo Xiyun saw that the computer was not turned off, she knew what was going on and asked Xia Zekai, "You have been busy all night. Since you can't worry about it, you should have told me earlier that you might as well go back for a day."
"Hey, why are you going back? They are doing very well. If I go back, it will only make them more nervous and affect their performance." Xia Zekai sat up holding the edge of the bed.
He said happily: "Taobao sold out last night. I don't know the data yet, but I guess it should be amazing compared with last year."
"By the way, the peak number of orders placed by Jingtong Development's Taobao store in one minute exceeded 1,000. They are probably going to be very busy today."
"One minute? 1,000 orders?" Luo Xiyun still couldn't believe it, so she repeated it in surprise.
Seeing Xia Zekai's heavy nod, she didn't know what to say for a moment.
According to this statement, the average transaction volume of ‘Jingtong Baby’ Taobao store is 16.7 orders per second. Even if the lowest estimated price per order is 100 yuan, the transaction volume per second is 1,670 yuan, and the transaction volume per minute exceeds 100,000?
Then Luo Xiyun did another calculation. Based on this estimated data, she calculated that the ideal transaction volume for the whole day would be 144 million?
Shocked, she then told Xia Zekai.
Who knew that after Xia Zekai heard what she said, he gave her a blank look: "What are you thinking? This is just a peak value, but it can't be determined accurately. Besides, the variables are too big. The average price of an order is simply unknown now.
Besides, after the peak is over, food will basically stop for the next few hours..."
Luo Xiyun said: "Then it is certain that your single-day sales data this year will surpass last year's."
Xia Zekai was not modest at all, nor did he deny it. He nodded: "This is not a difficult task. Don't think about it. From last year to now, we have invested hundreds of millions in channel construction alone in terms of production. Now we have more product varieties.
The output is larger, there are more sales channels, and all aspects are mature. If they can't make any achievements, I think they really don't want to do it anymore."
Luo Xiyun was also interested. She asked, "How much do you think your company's sales can be today?"
Xia Zekai shook his head: "It's hard to say. If it were doubled, it would be more than 40 million."
"..." Luo Xiyun didn't want to talk to him anymore.
"Hurry up and change your clothes and wash your face. Look, your face is all oily and your body smells like putty. It's really unpleasant." Luo Xiyun said to him.
Her nose is very sensitive now and she can smell even a little bit of odor.
Xia Zekai was indeed hungry, so he was not in a hurry to ask about the company's data. He quickly went to clean up his personal hygiene.
…
After dawn, the members of the sales team who had been excited all night began to call the channel customers they were responsible for. They directly told them that the company would sell quantities today and would give them a lower price than usual purchases, but that day
Cash settlement.
At the same time, Jingtong Baby’s offline chain stores also started to get busy.
At this time, the number of directly operated stores across the country has exceeded 150.
However, there are only about 120 of them in operation, and the remaining 20 or so are still under renovation.
But even so, these 120-odd stores also burst out with their own passion.
All members of each store worked hard today, thinking about creating a miracle and then winning the 'Best Store Sales Award' and receiving that considerable bonus.
A few hours passed unknowingly. As of 10 o'clock in the morning, Taobao's total payment amount exceeded 1 billion yuan. Then at 11:11 minutes, the total payment amount had exceeded 1.154 billion yuan. At this time, Taobao
Taobao.com and Taobao Mall once again launched a second campaign to stimulate consumption.
The entire network is linked to provide larger discounts on consumption, and it is no longer just a discount activity limited to a certain brand.
This was exactly what they expected, and it stimulated many people to start taking action.
People who had never thought of participating in this wave of promotional online shopping before could not help but rejoined the online shopping army after hearing about the new promotions.
At this time, Lao Liu, who was far away in the capital, heard about Lao Ma's method, and he couldn't help it. He felt that Taobao couldn't just perform a one-man show today, as that would make Jingdong Mall very incompetent.
At noon, Mr. Liu of Jingdong also gave an order to the people below. Jingdong Mall temporarily joined this wave of Double Eleven promotions. However, because it was a bit hasty, Jingdong Mall was seriously under-prepared, and many people were in a hurry.
Many merchants are not willing to participate in this event. However, JD.com has made it clear how much discounts the merchants can get, and the mall itself has given half of the subsidy. However, some merchants have agreed to participate in this activity, including Jingdong who was originally offering discounts.
Tongbaobao Jingdong store.
The original self-operated version of JD.com is much more convenient, so you can play however you want!
Moreover, Lao Liu also specially let people release the news that their Jingdong Mall temporarily joined the Double Eleven shopping promotion. The media who had been tracking the progress of Taobao’s Double Eleven promotion suddenly heard that Jingdong Mall had also started to play.
, they suddenly felt like two beasts fighting.
One ferocious beast finally couldn't bear it anymore and wanted to show its fangs to another ferocious beast.
But because JD.com prepared too hastily and joined the competition halfway, and JD.com is not as big as Taobao at this time, many people are not optimistic about JD.com’s promotional activities.
However, it is worth noting that JD.com suddenly became involved in a drama that was destined to be a one-man show for Taobao Mall. Instead, more people remembered JD.com, a young man who rose to the challenge.
…
"Mr. Yan, it's broken. We have broken last year's turnover record." Zhang San shouted excitedly.
Yan Jinghua was also very excited. He patted Zhang San on the shoulder and said: "Okay, very good, Manager Zhang, as long as you remember every second of the next moment, you are all creating miracles, so go for it!"
"Yes, every second is creating miracles." Zhang San was a little sleepy at first, but one sentence cheered him up again. He happily returned to the sales department on the second floor to continue to encourage everyone and give everyone
The sales team went to cheer up.
Only half the time has passed, does it mean that they can create another miracle in the next half day?
As for the Jingtong Baby offline direct chain store that Guo Ying is in charge of, every store showed an astonishing combat effectiveness today.
Because the store did offer a lot of discounts today, customers who usually come here to buy various snacks and food came to buy in large quantities in pursuit of the promotional discounts.
Especially the dried fruit gift box grandly launched by the store, you can buy it and stock up as the store said. Anyway, the Spring Festival is only a little more than two months away, and it is impossible to go empty-handed when visiting relatives.
With such little time, you don’t have to worry about the dried fruits spoiling if you buy some in advance.
The most popular one, it used to be very dignified to mention this thing.
At the channel terminal, channel salespeople have previously told customers about the strength of the discounts. This time, they caught up with the opportunity. Many shopping malls will buy in large quantities and store some of them. As for offline shopping malls, they will follow Taobao to carry out the 'Double Eleven' promotion.
Activities, such a thing still does not exist.
To be honest, today's offline supermarkets and large supermarkets don't pay enough attention to Taobao. They think that if a website conducts promotional activities and our dignified chain supermarkets follow you, wouldn't it be a drop in price?
However, Jingtong Development Co., Ltd. is having a volume promotion today. The purchase price of various snack foods is indeed much lower than the usual purchase price. The mall is not stupid, they also pay attention to profits. They just spend cash to buy, and then...
This time, this is not unacceptable at all.
…
In Beijing, Honolulu villa area, Xia Zekai received a call from Yan Jinghua. Yan Jinghua told him on the phone that as of noon, the sales of Jingtong Baby Taobao flagship store had exceeded last year's Double Eleven record.
"Very good, let's see what kind of history you can create. Mr. Yan, tell all brothers and sisters that we will let everyone in the outside world see a miracle, a miracle created by you yourself!"
Yan Jinghua had to admit that he was beaten to death by Xia Zekai again.
After hanging up the phone, Yan Jinghua stood up and walked back and forth in the office. He couldn't calm down for a moment. He was thinking about what strange tricks he should continue to make to increase sales.
…
Not to mention Yan Jinghua and others who are trying to find ways to increase their transaction volume, Taobao is also trying hard to drain the pockets of online shopping customers.
After noon, Lao Ma couldn't sit still in the conference room. He brought Cai Chongxin, Zhang Yong and other people to the scene. When he saw that the backend data was being discussed at the technology center, Lao Ma directly asked Zhang Yong.
The person in charge here called over.
"Tell me which brands have the highest turnover now?" Lao Ma asked him.
The person in question was named Chen Jian. He was the person in charge here. When he heard Chairman Ma’s inquiry, he quickly invited Lao Ma and the others to the computer, pointed at the data listed above and introduced them to them: "From the current results,
Camel, Zero Degree, Aokang, Jingtong Baby, Green Box, Miaosha, Aimanufacturing, Balabala, Inman, Ribo, Jack Jones, Boyang Home Textiles, etc. are among the top brands in terms of transaction volume."
It can be seen from the ranking of this result that the current top rankings are basically clothing, footwear, maternal and infant products, and food.
This is incredible, but it actually happened.
Lao Ma was also very decisive. He said: "Give them more push!"
Chen Jian was stunned for a moment, and then he understood that Director Ma wanted to select the best among the best to make the categories with outstanding transaction volume even better.
At this time, this approach is undoubtedly very wise. If you simply promote products that cannot be promoted, it will not only waste platform resources, but also waste traffic.
