951 Boss Xia Is Reliable At The Crucial Moment (4/5) No More At Night
One day near the end of November, a week has passed since Taobao's Double Eleven promotions, but its various impacts have still not subsided, and are still affecting Taobao's current business conditions.
Because many users are thinking about a question, if I continue to buy things on Taobao, is what I buy real or fake?
Are Taobao sellers still using the same tactics during Double Eleven?
These worries have always lingered in the minds of some online shopping users and will not go away for a long time.
Especially during this time, a new revelation came out on the Internet.
A netizen bought the same style of clothing online for the second time, but she found that the price of the new clothing was much lower than the price she bought during the Double Eleven promotion.
This caused the second credibility crisis to intensify!
So many people suddenly began to seriously distrust Taobao, feeling that it was insulting their IQ.
At this point, many people at Alibaba realized that this problem must be solved. If it is not solved, there will be even greater trouble.
Not to mention anything else, after the Double Eleven promotions, the platform's access traffic suddenly dropped a lot, and the reduction in access traffic meant a sharp reduction in transaction volume.
The key point is that this reduction ratio is very abnormal in the eyes of marketing experts like Lao Ma, Cai Chongxin, and even Zhang Yong.
To this end, Lao Ma convened a meeting with relevant personnel to discuss thoroughly solving the historical problems of Taobao's rotten roots and mixed good and bad.
But the meeting lasted for a day, and some people proposed to cut off the problematic businesses once and for all.
Some people suggest using heavy penalties at critical moments.
Some people have suggested re-adjusting credit points and merchant reputation. The lower the credibility of the merchant, the lower the traffic.
But none of them can be used effectively.
Lao Ma himself couldn't think of a better way for the time being. He didn't pay much attention to this matter at the beginning, but as time went by, he didn't even expect that this seemingly inconspicuous thing would have a negative impact on Taobao.
had such a big impact.
What's more important is that at this critical moment when all the resources of the group are integrated and prepared to be packaged for overseas listing, Lao Ma feels that this bad root must be dug out as soon as possible to prevent things from getting worse.
"What should I do?" Lao Ma asked himself, but for a while there was no better way.
He wondered whether he should seek help from outsiders and discuss with others whether there was a better solution.
Thinking of this, Lao Ma didn't waste a moment. He checked his mobile phone number and started calling one by one from the list of shareholders who he thought could come up with a better solution.
A few shareholders did give constructive opinions, but Lao Ma felt that they were not applicable under the current circumstances.
He continued to scroll down the list in his mobile phone's address book. When he scrolled down, he saw Xia Zekai's name starting with the letter 'x'.
When he saw this name, Lao Ma suddenly felt a little dazed and thought to himself: "He has so many ideas, he should have a better solution, right?"
Thinking of this, Lao Ma directly dialed Xia Zekai's phone number. He was full of expectations for Xia Zekai's place.
After waiting for the call to be connected, Xia Zekai's voice came from the mobile phone: "Lao Ma, I'm busy here. If you don't have anything important to do, I'll call you later."
"Yes! I'll give you a few minutes." Lao Ma couldn't wait any longer.
After he finished speaking, he heard Xia Zekai's words coming from the other side of the phone: "Daughter-in-law, please lie down for a while. I'll give you a squeeze on your legs after I finish the phone call with Lao Ma."
"Okay!" Luo Xiyun's voice was barely audible.
Ma Yun: "..."
He suddenly had the urge to throw the phone out. This is what Xia Zekai said, "Where are you busy?". Feelings and pinching your wife's legs are more important than Taobao's life and death crisis.
He was a little distracted, and then he heard Xia Zekai's voice again: "Old Ma, if you want anything, please tell me."
Lao Ma suppressed the extremely strong emotions just now. He told the story in detail and finally asked: "Boss Xia, in your opinion, how can Taobao solve this problem better?"
"How to do it?" Xia Zekai muttered these three words repeatedly. After a while, he said: "Old Ma, don't blame me for what I said was unpleasant. There is no solution to this problem."
Hearing what Xia Zekai said, Ma Yun was not angry. He said: "You continue to talk."
He knew that if Xia Zekai said this, there must be another way.
Xia Zekai's voice came: "Let's be honest, why do most of the products on Taobao sell so cheaply? You know and I know, many of the things they sell are high imitations, and they are even three-no products, and there is no genuine product.
This is almost a ‘consensus’ among most online shopping groups.”
"Not to mention the incident of staggering the Double Eleven promotion event, isn't this the case in normal times?" Xia Zekai asked him.
Ma Yun remained silent without answering, and Xia Zekai understood what he meant.
He continued: "Look, the facts are already here. You should know better than me why this happened today."
"If you really want to reverse this situation in one fell swoop, I'll give you an idea." Xia Zekai came up with a surprise.
Lao Ma directly raised his ears and listened carefully.
But after waiting for almost a minute, the person on the other side of the phone didn't even fart. It was a bit too quiet.
He became anxious and urged: "Boss Xia, tell me!"
Xia Zekai asked him slowly: "My ideas are very valuable, I can't work in vain, can I?"
Ma Yun: "..."
He was angry, and there was an evil fire in his heart. If Xia Zekai were to face him, he would dare to use Xia Zekai to practice the chef's method of removing cattle as long as he had a knife in his hand.
"Is your idea really useful?" Lao Ma asked solemnly.
Xia Zekai said 'hmm' and said, "I'm 60% sure."
Sixty percent certainty is not low. If Lao Ma can come up with an idea, he will dare to do it if he is 20 to 30 percent sure.
He said: "Boss Xia, you are also a shareholder of Taobao Mall."
"Lao Ma, if you didn't tell me, I would have forgotten. As a shareholder, I also want to ask you why you have managed Taobao to this point, causing the value of the shares in my hand to be greatly reduced?" Xia Zekai asked seriously.
Old Ma was so angry that his face turned red. He never expected that there would be such a shameless person in this world.
Sometimes after he does something, he feels afterwards that he has gone too far.
But he never expected someone to behave so shamelessly in front of him!
"What do you want?" Lao Ma asked him angrily.
Xia Zekai did not directly ask for benefits. He said: "Lao Ma, I told you my idea. What do you think it is worth? If you ask, I will not hesitate."
"What if it's a meal?" Lao Ma asked directly.
Xia Zekai smiled and said, "It's up to you, I accept it."
"Say." Ma Yun also became serious.
"Hehe!" Xia Zekai said with a bit of a mean smile on his face: "The Taobao brand is no longer good, but you don't want to lose some merchants. In this case, you can only screen high-quality merchants and build a new platform to improve access.
The threshold and non-compliance costs will be removed from the selected high-quality merchants.”
"After all, Taobao has so many users. They will not completely abandon Taobao because of this incident. If possible, if this new platform is completed as soon as possible, I believe that some users can still be saved."
"As for filtering out merchants, just continue to stay on Taobao. After all, not everyone needs to buy branded products." Xia Zekai said slowly.
One sentence reveals the essence, which also explains why some people like to buy high imitation products, while others want to buy genuine products...
Just take what you need!
After Xia Zekai finished speaking a few words, Lao Ma himself began to figure out the standards and entry thresholds.
With this thought, everything else became clear.
It dawned on him that everything was so simple.
However, it has been almost a week since this simple method was implemented, and no one among the tens of thousands of people in the Alibaba Group has come up with it.
Normally everyone is quite capable, but at the critical moment, he gave his brain to the dog?
After sulking for a while, Lao Ma continued to ask: "Boss Xia, what do you think the new platform should be called?"
"How about Tmall?" Xia Zekai said casually.
He didn't have the inclination to rack his brains. He had a ready-made name and solution, so why not use it.
In fact, this is the case. Tmall was first born to solve this problem. Xia Zekai can't remember when it was born, but now it is born from his own mouth.
"I am Tmall's father!" Xia Zekai thought dirtyly in his heart.
I don’t know why, but after Lao Ma heard this name, the more he thought about it, the more he felt it was really good. He said: “Okay, really good!”
"Then when will you treat me to a meal?" Xia Zekai said in a joking tone.
This time I was embarrassed, and he said: "Boss Xia, your suggestion is very good. Let's do this. I will convene people for a meeting now, and I will let you know when the results are out."
"Okay, I have to be busy. Let's talk some other time." Xia Zekai wasn't afraid that he would fall out and refuse to admit his fault.
To be precise, they are the same type of people. Although they are shameless sometimes, it is a necessary means of survival. At critical moments, each other's personal credibility is still no problem.
When Xia Zekai returned to the bedroom, Luo Xiyun asked: "What business does Director Ma have with you?"
"Taobao is in a credit crisis. He urgently needs to find a way to solve this problem. I guess a group of people didn't think of it, so he came to me for consultation."
Seeing the joyful look on her husband's face, Luo Xiyun couldn't stand it and said at the right time: "You are really amazing."
"Of course, my wife has good taste and chose me out of all the living beings." Xia Zekai said.
Luo Xiyun was amused by the flattery slap. She pointed at her calf and said, "Knead it again, I've been getting cramps lately."
"Yeah!" Xia Zekai squeezed his wife's legs honestly.
While the couple was talking, Luo Xiyun mentioned the confinement sister-in-law. They could no longer look at the two sisters like they did when giving birth to Yatou and Tongtong. This would be the third child, even if there was a baby by then.
Liu Chunhua and Zhou Yinghong looked at it and found it difficult to do anything.
What's more, Yatou and Tongtong can't live without people.
Xia Zekai waved his hand and said, "Don't think about this matter. I'll ask them to introduce me to some reliable gold medal confinement nanny."
"That's okay." Luo Xiyun really didn't think much about it.
She said: "Zekai, go to the hospital next month. Although the last few tests have been fine, I always feel a little flustered and uneasy recently."
"It all depends on you." Xia Zekai said.
Qian Xueling's original advice to him was to go to the hospital around the end of the year, and it was almost time next month.
When Luo Xiyun heard what he said, the smile on her face was particularly bright. She murmured in a low voice: "Husband, you are so kind!"
"Say it again, I didn't hear you clearly." Xia Zekai teased her.
"I didn't hear clearly. Pull me down." Luo Xiyun said nothing.
…
Hangcheng, Taobao headquarters.
After Lao Ma ended the call with Xia Zekai, he immediately gathered people to discuss the 'Tmall' proposed by Xia Zekai.
After Xia Zekai explained it thoroughly, this matter was no longer complicated. With the main framework in place, the rest was very simple.
Taobao also has many talented people. After having a clear direction, the rest is just fill-in-the-blank questions. In this way, a new platform called "Tmall" gradually became full-fledged under Taobao's credit crisis.
The people in the technical department also worked hard to complete it according to Chairman Ma's requirements and strive to launch it at the beginning of the new year.
…
People outside did not know how many things happened during this period. They only saw that Taobao sent a heavyweight at the vice president level to personally solve the problem.
In accordance with the contract law, we will compensate the netizens and customers who were damaged in the first place. With this initiative, the people who were originally trying to get an explanation have also received an "explanation", and they are embarrassed to continue to struggle.
Slowly, as time goes by, this matter gradually fades away.
As the old saying goes, time is a sharp tool that can erase many traces.
After these incidents passed, Taobao organized two relatively large preferential activities to restore its reputation as much as possible. Netizens saw that there was a bargain and they should continue to buy things on the platform. A slight impact was no longer enough to have an absolute impact on Taobao.
Big deviations have affected.
Over in Qicheng, Zhou Wenyi personally led a team and organized a group of outstanding local companies in Qicheng to visit Jingtong Development Co., Ltd. In the company, they listened to Yan Jinghua, Zhang San, Guo Ying and others' e-commerce talks in person
'Excellent sharing of reports.
In that sharing, many participants benefited a lot, and they suddenly realized that e-commerce can still be done in this way.
For a long time after that, there were always companies coming to Jingtong Development Co., Ltd. to visit, learn, communicate, and communicate.
Jingtong Development Co., Ltd. welcomes all companies that come to visit and study, and wholeheartedly shares its own methods of success.
But it’s hard to say that successful experience can be replicated.
In some cases, it only suits Jingtong Development Co., Ltd. itself.
But even so, the visiting companies were all grateful to Jingtong Development Co., Ltd., so that during this period of time, the company's reputation and status in Qicheng were very high.
