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Chapter 950: Reputation Crisis

This example of the 50% discount sale price being higher than the usual price seemed to be a clue. Then another netizen named "Yunhai Tingtao" broke the news that she had just purchased a 50% discount on the Double Eleven promotional shopping event.

I have placed an order for a certain brand of down jacket and paid for it. However, the merchant not only failed to deliver the goods, but also unilaterally canceled the order on the grounds that "the seller has shipped the goods but the buyer has not received the goods."

She went to customer service to argue, but the customer service said nothing and no one even paid attention to her.

Following this case, five more people followed up and revealed that they also encountered the same situation, using the same brand of down jackets.

Then someone posted on Weibo and broke the news. He bought a discounted down jacket on the day of the event. The price was indeed much cheaper than usual. However, when he placed an order to choose a size, he found that there were no sizes to choose from. When he asked customer service, there was no choice.

People respond to him.

I was afraid that the down jacket was out of stock, so I quickly made a note of the size, then placed the order and paid.

But when he checked the order status again this morning, he found that the order had been canceled and refunded. He went to ask customer service again, and this time the customer service responded and told him that yesterday it was because there were too many people participating in the event, causing the system to fail.

The order is stuck, and the order without code number will not be established. If you still need it, please select the code again and place the order today, but the big discount on the day of the Double Eleven event is no longer available.

Suddenly, there was a turmoil on the Internet, and many people speculated that this was how Taobao's "transaction volume record" was created yesterday.

They used various "invisible" means to falsify and fabricate the transaction amount, and then began to use various excuses to return orders and returns after the event.

However, the news that Taobao has created a "single-day historical transaction volume" has been released, and it has also attracted capital parties that smell meat. If any problems arise in the later period, public relations can solve them.

In the eyes of real capital investors, it is normal and harmless to have some minor problems in a transaction volume of more than 5 billion.

Sure enough, it didn't take long before Taobao's public relations team came forward to speak.

First of all, it expresses an attitude that Taobao only provides a platform for all large, medium and small merchants across the country to sell goods. They do not participate in the sales behavior of any merchant, nor will they help merchants pass fake products as genuine.

At the same time, Taobao stated that it will strictly review the credit qualifications of platform merchants. At the same time, Taobao deeply regrets the invalid orders caused by "platform system technical reasons". They will compensate each user who has a customer complaint 3,000 Taobao.

Points, which were later equivalent to gold coins, equivalent to RMB 30, were used to settle the matter.

The way this second item is handled is very newsworthy. Some smart people have smelled something different from it, but this matter has nothing to do with them, and no one is willing to offend an industry giant for no reason.

Some people who have seen through the appearance avoid talking about it.

Netizens who feel "cheated" will definitely not accept this way of handling. They feel that they have been insulted by both the seller and the platform.

Someone posted a "Taobao Double Eleven Rights Protection QQ Group" on the Internet, and then united with consumers who were fooled across the country to collect evidence on this matter, appeal, and get back their legitimate rights and interests in accordance with the provisions of the Commercial Contract Law.



When Xia Zekai saw this series of news reports, it was already two days later. He took his wife to the hospital for a check-up. While waiting outside, he heard someone discussing this matter next to him. Only then did Xia Zekai notice that

This happened.

But from Xia Zekai's point of view, this matter is normal. The platform is responsible, and the merchants are also responsible. Raising the unit price before the event and playing games with a 50% discount is definitely not intentional on the platform's part.

But by the same token, platforms blindly pursue ‘high performance’, that is, high transaction volume, and to some extent there is lax supervision or even indifference.

They dealt with it very proactively afterwards, confessing the problem and using the platform to compensate them to calm the anger of some customers. They even used this method to make some customers have a certain amount of "trust" in the platform, which was a good calculation.

But after this incident came out, people saw the business reputation and contract spirit of other brand products, such as Jingtong Baby. Whether it was the last Double Eleven promotion or this year’s promotion, the two combined

With more than 70 million yuan worth of goods, no such bad incident has occurred, which has made many customers feel more confident about Jingtong Baby's products.

Especially as a maternal and infant product and directly usable food and snacks, quality is always the first priority, and quality comes from high standards and also from customers' recognition of the product and the brand.

"Zekai, Zekai!" Luo Xiyun called him in the examination room.

Xia Zekai came to his senses and quickly opened the door and went in.

The color Doppler ultrasound had been done, and Luo Xiyun had just sat up from the bed where the Doppler ultrasound was done. She stretched out a hand and shouted: "Zekai, help me."

"Okay, please slow down." Xia Zekai quickly helped her stand up slowly, and then asked the doctor sitting next to her for examination: "Director Liu, how is my wife's condition?"

"It's very good. The three babies are growing very well. Let's wait and observe." Liu Mengting said.

According to Dr. Qian Xueling, Liu Mengting is the most experienced medical examiner in the imaging department and has seniority.

With a rich smile on her face, she said: "I have seen many pregnant triplets, and I have also seen some pregnant with quadruplets. It is indeed very hard for you, but if you grit your teeth and persevere, you will be fine when they are born.

alright."

When Luo Xiyun heard what she said, she also had a bright smile of relief on her face. Every examination was like an unknown sentence to her. She had half a foot in hell, fearing that she would hear bad results. She could have more tonight.

It’s time to eat a bowl of rice.

"Director Liu, thank you!" Luo Xiyun and Xia Zekai expressed their gratitude together, waited outside for a while, took out the inspection list, and then went to find Qian Xueling.

After they left, the next person to check had not yet come in. Dr. Liu Mengting took a sip of water and sighed with emotion: "People who are pregnant with multiples are too tired."

However, after reaching a certain level, it is not necessary to check once a week. Not to mention various risk issues, it will be even more devastating when taking care of children in the later period.

If triplets were born in an ordinary family, it would be an understatement.

Xia Zekai pushed Luo Xiyun in a wheelchair to see Dr. Qian Xueling again. After Qian Xueling read the test results, she said with a smile: "This result is much better than I thought. You don't have to worry, you can have a safe pregnancy."

That’s it.”

After saying that, she started counting from July by counting on her fingers: "Seven, eight..."

"Look, it's already five months. Relax, do a little more exercise, and get more rest. Let's try to delay it until 8 months. That will be good for all three children, okay!" Qian Xueling said.

Seeing Xia Zekai and Luo Xiyun both nodding, Qian Xueling said objectively: "If you feel uneasy, you can wait until next month to come to the hospital and stay in advance for observation at any time. In short, it will definitely be safe."

Keep your mood happy.”

At this point, Qian Xueling pointed at Luo Xiyun and said, "Let me put it this way, your current happiness and anger can be felt by the three children in your belly."

"You are strong and they are strong too. Come on, okay!" Qian Xueling repeated over and over again.

The smile on Luo Xiyun's face became much brighter, and she nodded: "I will work hard."

After coming out of Peking University Third Hospital and walking towards the Honolulu villa area, Luo Xiyun gently put his hand on his abdomen. After a while, he suddenly said in surprise: "Zekai, I really want to feel their heartbeats, really.

"

"Okay, okay, they want you to have a good rest." Xia Zekai coaxed her.

Luo Xiyun felt that what Xia Zekai said made sense, and she really rested peacefully.

For Xia Zekai these days, he has almost turned a deaf ear to what is going on outside the window and focuses on taking care of his wife and children. However, the turmoil in the outside world has not diminished at all. On the contrary, as time goes by, more and more people begin to condemn

The consumer fraud that exists during Taobao’s Double Eleven has intensified.

Some business people pointed out that this is a painful problem caused by Taobao's transformation from early c2c to b2c.

In the early days of Taobao, Taobao established Taobao's early scale advantages through low threshold and low cost. However, low cost and low threshold also meant that its merchants were destined to be mixed from the beginning. At this time, in the large-scale

During preferential activities, some merchants cannot see profits from heavy discount activities, so they will inevitably come up with some crooked ways.

For example, all kinds of misunderstandings appeared in this Double Eleven event.

If you want to cut the knot quickly, but because of dependence on this path, there may be a large reduction in the number of merchants settled, a significant reduction in sales traffic, and even vicious retaliation by the excluded merchants. However, because it has been delayed and unresolved, it will cause

The current brand credibility has been reduced and the user experience has been damaged.

Unlike Taobao, although the number of transactions of JD.com at this time was far less than that of Taobao, its self-operated reputation greatly exceeded Taobao's user experience in the minds of users.

When things have reached this point, it is no longer a question of whether Lao Ma wants to solve the credibility crisis that occurred this time, but how to find a balanced approach to change the problems Taobao is currently encountering.

Suddenly, Lao Ma was also in trouble.

While thinking about the solution, Lao Ma was not idle and asked Zhang Yong to personally take action and first solve the problems encountered in the Double Eleven promotion. As for the matter of 'fabricating the transaction amount', the 'wise man'

On the contrary, no one bothers with this issue.

That is to say, some media calls are very exciting, but for Lao Ma or Taobao, it is not even a traumatic event.

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