Chapter 1007 Xia Zekai is angry, the consequences are very serious
What Guo Ying said was shocking. When I think about it carefully, I feel that what she said is so right.
Although the shipment volume of mobile phones has been increasing in recent years and the penetration rate of computers has also been very high, the number of people shopping online is still small compared to the penetration rates of mobile phones and computers, which is far behind.
Going back to the 'Jingtong Baby' offline direct chain store, up to now, Guo Ying's team has been working non-stop in the past year, and has not stopped at the fast pace of site selection, negotiation, store purchase, decoration, and store opening.
.
But that's it. From the time the plan was proposed to this month, which is exactly the first anniversary, they have purchased only 362 shops in total.
Due to different regions, the average house prices in different places are different, resulting in different final transaction amounts. However, the total cost of purchasing shops is only 474 million yuan, which has not reached the original plan of purchasing 1 billion yuan shops.
half.
These 362 shops are distributed across the country. According to the 34 provincial-level administrative regions in the country, each area is evenly distributed to more than a dozen shops. On average, there is less than one shop in a prefecture-level city within a province. The distribution rate is low.
People point their fingers.
In other words, the nationwide share of Jingtong Baby offline chain stores is still too low, leaving a large market gap.
Going back to the channel terminal, according to unofficial statistics, the average person visits large supermarkets no more than twice a month, which means that on average, he does not visit even once every half a month.
In this state, there is a huge blind spot in the sales of their company's products.
Among the people here, the only ones who are actually engaged in sales or have done sales work before are Xia Zekai, Zhang San, and Guo Ying. Others, including Yan Jinghua, are thinking about this issue from their own perspectives.
But at this stage, the one closest to the first sales site is Guo Ying. She used to do online sales with Zhang San, and later she was responsible for offline independently, and was responsible for the self-purchased stores of direct-operated chain stores. Therefore, she knows this area well.
Deeper and more vocal.
Guo Ying's words made everyone present fall into deep thought.
"Everyone, what Manager Guo said just now is very good, and the analysis is also very reasonable. I would like to assume that based on Manager Guo's proposal just now, what should we do?" Xia Zekai asked.
Hearing the boss ask this, more than a dozen people began to think seriously from their own perspectives, and then expressed their opinions, brainstormed, and discussed the company's current direction of breaking the situation.
In addition to exports, what areas can be improved in the field of domestic sales.
Even Xia Zekai himself began to think seriously about this issue. From several suggestions analyzed by Guo Ying, Xia Zekai saw something that he had ignored all along.
In the past, people often talked about sinking the market and making money from the sinking market. The most famous thing in his memory was that he really did a good job in sinking the market.
Xia Zekai found that he had also ignored this aspect.
"This is a new area that has not yet been taken seriously and has not been developed yet." Xia Zekai thought about this and pondered for a while, but due to the incomplete idea, he did not speak out immediately.
After talking about the company's recent arrangements, especially the matter of Wang Hongsheng coming to visit next Monday, the arrangements were made.
Xia Zekai left a few core people behind and asked the others to go back first.
When Sun Guoqiang was about to leave, Xia Zekai called him: "Manager Sun, please wait."
When Sun Guoqiang heard his boss calling him, he didn't know why, but he stayed anyway.
When there were only four of them, Yan Jinghua, Xia Zekai and Sun Guoqiang left in the conference room, Xia Zekai asked Sun Guoqiang: "Manager Sun, what is the company's total sales as of May?"
Sun Guoqiang didn't even think about it and said: "Boss, the total sales in the first five months were 4.544 billion yuan."
Without waiting for Xia Zekai to speak this time, Sun Guoqiang thought for a moment and then continued: "As for June, judging from the current financial situation, the improvement effect is not obvious. The overall sales in June are estimated to be not much different from those in April and May.
"
"What's the estimate?" Xia Zekai asked.
Sun Guoqiang still didn't think about it and said directly: "In April it was 838 million yuan, in May it was 871 million yuan, and based on the current number of orders in June, it will not exceed 900 million yuan."
22 days have passed in June. Even if Xia Zekai comes back, even if he is very good, with only 8 days left before the end of June, he still has no magical means to turn the tide and perform a miracle.
But Xia Zekai felt that this was not the point. Sales of more than 5 billion in half a year were already a miracle for Jingtong Development Co., Ltd.
Last year, it was more than 7 billion!
When the four of them, Yan Jinghua, Li Mumu, Lu Huan and Huang Ying, heard the financial data reported by Sun Guoqiang, they all felt that these data were a slap in their faces, and they were simply shameless.
But Xia Zekai waved his hand and said: "Everyone, this is not the time for me to settle accounts with you, nor is it the time to comment on the merits and demerits. As for the penalty policy for failing to meet the goals, I have just said that the performance target bonus will be reduced for the first half of this year.
Half."
"But the past has passed. Next we have to consider how to achieve our goals in the second half of the year."
"Ten billion in sales is not a small amount..." Xia Zekai said in detail.
Several people also listened very carefully, and no one dared to be careless.
Xia Zekai said: "The export you discussed before is a way, but the points mentioned by Manager Guo Ying and Guo are also a way, and they are very important. If these ways can be done well, I believe there will be immediate results.
.”
Yan Jinghua also nodded and said: "Manager Guo is right. Whether it is online sales, current sales, channel terminal sales, we all have a sales blind spot. This market has been ignored by us. This
The responsibility lies with me..."
"Bang, bang, bang!"
Xia Zekai knocked on the table a few times, interrupting Yan Jinghua from continuing. He said: "Old Yan, I'm not asking you to review any problems now. I'm leaving you here to discuss countermeasures!"
"You think the responsibility rests with you. How much is short of the target? You have to carry it all for me. If the sales department you are in charge of can't complete the target, you can find a way to make up for it for me. Can you do it?"
Fire.
Being able to recognize the problem and be willing to take responsibility is certainly a good thing, but what needs to be considered at this stage is how to solve the problem!
Xia Zekai does not need someone who dares to take responsibility for everything. At this stage, the company needs brave and enterprising warriors who dare to fight hard.
Yan Jinghua's expression changed immediately when he heard his boss said that if he kept beeping randomly, he would bear the difference.
Just kidding, that's a difference of 400 to 500 million. Even if he squeezed out all the money, he wouldn't be able to make that much money by selling dried meat.
"Boss, next I plan to recruit more salespeople in addition to export trade, and carry out market development on a blanket basis. Wherever there is a gap, we will eliminate it. Wherever the penetration rate is low, we will cover it!"
This was a bit interesting, but Xia Zekai didn't let him do it blindly. He said: "Manager Guo just reminded me that I have some ideas. Let me talk about it first. Let's discuss it together. You can also add something to me and think about it."
Let’s see if there is any merit.”
"Boss, tell me." Several people raised their ears and listened carefully.
Xia Zekai said: "Just like what Manager Guo just said, to put it bluntly, our product sales market focuses mainly on prefecture-level cities with relatively good economic development, first- and second-tier cities, but judging from the existing product sales distribution, we have
The market share of counties and towns in third-tier cities and below is extremely low."
"Our current market seems to have created great economic benefits for the company and returned very objective profits. However, our launch has also reached this point. That's why after the previous revenue set new highs, we encountered another setback this year.
The trend of decline month by month, I don’t want to say anything else about this.”
"However, our country has a vast territory and a large population. I believe this area has greater scale and growth potential."
"In terms of population base, the total population of this market is more than three times the population of first- and second-tier cities. Do you think its consumption power is weak?" Xia Zekai said a series of data.
Hearing his question, the five people were stunned.
It’s really hard to answer this question, there are rich people everywhere.
Moreover, once the population base reaches a certain level, its consumption power is not bad at all.
Xia Zekai continued: "For products like our soluble beans, dried fruits, Pocky biscuits and even children's toilet ware, I think in this market, their purchasing power is not bad at all."
"Single quantity cannot win, but we can win with quantity." Xia Zekai emphasized this point.
He said: "I have been thinking about this area since Manager Guo raised his point just now. This market is precisely the weakest point in terms of the current online shopping environment."
"The online shopping environment involves problems with equipment, lines and people's awareness. It is not a problem that can be solved in a year or a half, but our company can consider solving the problem in this area offline."
"Mr. Yan, I've made it clear to you. It's up to you to take charge of this. If you can't do it well, make room for me."
"I understand!" Yan Jinghua responded in a deep voice.
He could tell that the boss was going to make great efforts this time.
What Xia Zekai said was more thorough than what Guo Ying just said, and he also made the next market direction clear.
Suddenly, the market became clearer, and Yan Jinghua already had a vague concept in his mind.
He had already begun to think about going back later and asking Zhang San and Guo Ying from the sales department to discuss it in detail and come up with a plan.
…
Xia Zekai stayed in the company until get off work. When he got home, it was already past seven o'clock in the evening.
At this time, there is less heat during the day, and the wind brings a refreshing feeling.
Qingyu and his three siblings were lying in the car while their mother, Luo Xiyun, pushed the car back and forth in the yard.
All kinds of green plants planted at high prices last year have begun to sprout and bloom this year.
A gust of wind blows, bringing with it a rich fragrance of flowers, just like the peach blossom garden on earth, making people intoxicated.
－－－－－－Digression－－－－－
There is another chapter tonight, I will write more, I am almost fainting from the heat today -_-
