After barely staying at home until the eighth day of the Lunar New Year, Chen Dongcheng was forced to go to the capital by Cheng Wei.
In Didi's shabby conference room, a group of senior executives sat tightly.
Chen Dongcheng had noticed before that Cheng Wei was used to searching.
Including Liu Qing coming, he plans to divide his office into two rooms with a translucent glass wall.
Keep everything simple.
It can be said that Didi relied on frugality to save all its funds and defeated Kuaidi.
When Cheng Wei met Chen Dongcheng, he gave Chen Dongcheng a warm hug: "I begged my grandpa to sue my grandma, and finally I've been waiting for you."
"My parents at home are reluctant to let her go, so there is nothing we can do."
Chen Dongcheng and Cheng Wei exchanged a few words and asked, "Why are you calling me here so urgently? What big thing happened?"
"No, you sit down first."
Cheng Wei nodded to Wang Gang, who was Didi's second-in-command before Liu Qing joined.
"Everyone, the war between Kuaidi and us has already begun. It can be said that Ahri behind the scenes is launching a counterattack against Tengxun."
Wang Gang looked solemn and opened the ppt to introduce: "Although Tengxun's subsidies have caused our transaction volume to skyrocket, as Alipay joined the battle, it began to subsidize passengers and drivers.
At the same time, our subsidies were cancelled, the situation quickly reversed, and Didi's transaction data began to decline sharply."
Wang Gang switched to a page with a fan chart, which clearly showed the changes in market share this week.
Didi’s ratio has quickly dropped from 8:2 at the beginning to 7:3.
Cheng Wei knocked on the table: "If we don't continue to subsidize, Kuai's data may surpass us in two weeks."
"Fortunately, Mr. Chen's proposal helped us get through this disaster."
Cheng Wei looked at Chen Dongcheng with a smile: "We have reached a consensus with Tengxun. Both parties will each contribute 50% of the funds to subsidize users and drivers."
Wang Gang nodded: "That's what I want to say. Another question is, how long will this money-burning war last?"
Everyone looked at Cheng Wei, who took a deep breath and said, "Fight until we run out of ammunition and food."
A tragic atmosphere has already formed.
As expected, with Tengxun and Didi each providing half of the funds, subsidies began.
The entire taxi-hailing software market suddenly became lively.
Kuaidi subsidizes 10 yuan, and Didi subsidizes 11 yuan.
Didi subsidizes 11%, and Kuaidi subsidizes 12%.
When Kuaishou’s subsidy was raised to 12 yuan, Didi became gloomy, and all the executives began to hesitate whether to continue.
Cheng Wei looked at Chen Dongcheng habitually, and Chen Dongcheng's weight in his heart was still very heavy.
"I think we should try another approach."
Chen Dongcheng saw everyone's eyes turned to him and said slowly: "We use a random method to subsidize each order, ranging from ten to twenty yuan, so that the other party cannot follow up."
"Um?"
Cheng Wei's eyes suddenly lit up: "What a great idea. This time I want to see how to follow up quickly."
Just do what you say, Cheng Wei's execution ability is very strong.
He directly gave Chen Dongcheng's idea to the employees of the technical department and immediately adopted a random subsidy method.
As expected, everyone on the other side was stunned.
They were originally waiting for Didi to make the move first, and then they added another piece
Now that Didi is so good at it, it’s so fast that I don’t know how to subsidize it.
It is impossible to really provide a subsidy of 20 yuan per order, then they will definitely die first.
If the subsidy is as low as ten yuan, it will be easy for users to be attracted by Didi.
After a quick meeting and discussion, we decided to keep the original subsidy standards unchanged.
This method is similar to trying your luck to grab a red envelope, a completely random method.
It has indeed attracted the participation of many users, and for a time Didi has the potential to reorganize the country.
The fighting was so brutal that everyone was shocked. In many cities, taxis were even free of charge.
It wasn't until mid-February that Lao Ma finally spoke up.
Little Ma doesn’t give up on payments, and Lao Ma doesn’t give up on instant messaging either.
Even last year, Ali specially set up an app called Laihuang.
I also wanted to socialize, but was blocked by Tengxun.
"If this continues, the meaning of taxi-hailing apps will no longer be valid. My family members are all complaining to me that they can't even get a taxi."
Lao Ma chose to speak out on his own social media, which is already sending a truce signal.
Didi was relieved and responded positively.
Cheng Wei also publicly expressed his position in his circle of friends: "This war is over, there are no winners and no losers."
A battle that lasted for more than a month finally ended in a draw.
Chen Dongcheng witnessed with his own eyes how tragic this war was.
Cheng Wei and the others stayed awake for five days and five nights just to ensure that the server would not go down.
It can be said that Cheng Wei really regarded Didi as his own flesh and blood and took care of her with all his life.
Chen Dongcheng admires this very much.
Not only Didi couldn't bear it, Kuai's side was also uncomfortable.
Compared with Didi's financing, the fastest is just the A round of financing.
If the capital market loses confidence in Kuaishou at this time, if Kuaishou encounters difficulties in its future financing, it will only die.
Therefore, this round of war is so fast that it will not last long.
Reconciliation is the best option.
…
During this period, Chen Dongcheng directly found a hotel in the capital to stay for a week.
What he can do is to give some preferential treatment to these hard-working Didi employees.
The quality of the restaurants in the five-star hotel almost made Didi employees who were accustomed to living a miserable life with Cheng Wei almost cry.
Damn, this lunch box is so delicious.
In the office, there are Cheng Wei, Wang Gang, Chen Dongcheng, and Peng Zhijian.
Everyone was carrying lunch boxes and chatting while eating.
"Hey, you don't know how happy Brother Ma is. It's the first time that Ma takes the initiative to beg for mercy."
Peng Zhijian's tone was a bit teasing: "It's really disappointing to be so fast. They were defeated by us this time. If they wait for Liu Qing to join us, they will be completely out of luck."
"Speaking of Liu Qing, how is your contact with Cheng Wei?"
Chen Dongcheng ate quickly, wiping out his lunch box and taking a sip of water.
Cheng Wei shook his head when he heard this: "I haven't made a decision yet, I can feel that she is already interested."
"Then you have to hurry up, or let's form a group and go to Tibet tomorrow."
Chen Dongcheng also experienced increased pressure during this period.
I was afraid that something unexpected would happen and Didi would finish playing first, so I should find a chance to relax.
"tomorrow?"
Cheng Wei hesitated: "Are you a little impatient?"
"If you don't hurry up, a war will start again soon. Do you still have ammunition?"
Only then did Cheng Wei realize the importance.
In just over a month, Didi burned through 40 million US dollars, and this was even when Tengxun contributed half of it.
"Well, who wants to go?"
Cheng Wei looked around and said to Wang Gang: "Brother Wang, I can rest assured that you are in charge of the company."
"You can go ahead with peace of mind."
Wang Gang smiled casually, he was a Buddhist.
He always likes to wear a black Chinese tunic suit. Apart from Cheng Wei, he is the most prestigious in the entire company.
Cheng Wei looked at Peng Zhijian's old arms and legs and decided to forget it: "Then I will choose two more senior executives and have someone to take care of me on the road?"
"I have a driver and a secretary. Counting you, there are four of them. You can ask Liu Qing to bring a friend over."
Cheng Wei thought about it and said, "Okay, that's it."
After saying that, he started to contact Liu Qing, and Chen Dongcheng was responsible for booking the air tickets.
As for driving to Tibetan areas, Chen Dongcheng thought about it, but he didn't have enough time.
Keep everything simple.
…
Gonggar Airport.
When Chen Dongcheng and the others got off the plane, they had no symptoms of altitude sickness.
Cheng Wei is an experienced driver and has taken his wife to Tibetan areas before.
"Let's find a hotel first, remember not to run or jump.
Generally, altitude sickness will appear on the first night or the next day, so everyone should try to rest as much as possible during these two days."
The hotel we booked was from Xiangji, which just opened this year, so the location of the hotel is quite good.
Along the floor-to-ceiling windows of the room, you can see the Potala Palace not far away.
Room prices are moderate, with the most expensive Potala Palace viewing suite only costing 1,800 a night.
"This hotel is nice. I just asked about the aerobic bar on the first floor. If anyone feels unwell, they can go downstairs and breathe for a while."
Cheng Wei was quite satisfied with the hotel's environment. Liu Qing only brought one of her best friends this time.
"We are a little tired, let's go back to the room to rest."
Liu Qing looked tired, and it seemed like she hadn't had much rest recently.
In addition, after coming to Tibetan areas, I feel a little sleepy now after all this trouble.
"Go ahead, I'll ask you to come down for dinner tonight."
Cheng Wei watched Liu Qing and the others go upstairs and asked in a low voice: "I looked at Liu Qing as if she had cried."
"You observe very carefully."
Chen Dongcheng was a little hungry and started looking for a restaurant. The food on the plane was very average.
Cheng Weifei pretended to be generous and bought economy class.
"Let me tell you, you only come to Tibetan areas to see the scenery and experience the customs and customs.
Their local restaurants don’t have much food, and they are almost assimilated by fellow Sichuanese, and there are Sichuan restaurants everywhere.”
Cheng Wei thought about his first visit to Tibetan areas and couldn't help but laugh: "But their butter tea and sweet tea are also quite special."
Everyone went back to the rooms upstairs to rest for a while until five o'clock in the evening.
Cheng Wei led the way and found a Tibetan hot pot restaurant with a good reputation nearby.
"There are too many restaurants like this, and his restaurant has pretty good reviews."
The person who runs this kind of restaurant must be able to speak Chinese, so he introduced Chen Dongcheng to their restaurant with great enthusiasm and started introducing them.
Cheng Wei asked Liu Qing for his opinion, and ordered a Tibetan hot pot, a roasted leg of lamb, and several other special dishes.
"Okay, that's enough."
Cheng Wei handed the menu to the proprietress and explained to Chen Dongcheng and the others: "It's our first day in Tibetan areas, so our appetite will be affected to some extent."
When the proprietress walked away, Cheng Wei whispered: "And you really can't get used to the food in their Tibetan area."
When the proprietress brought the Tibetan hot pot, the waiter mixed the dipping sauce for Chen Dongcheng and others.
Looking at the green dipping sauce, I wonder what is in it.
The waiter said this is their favorite dipping sauce.