Dai Yufei's efforts are just a microcosm of all the employees of Cao Cao Suda and Xiaolan Shu.
In order to prepare for this big exam, meeting every day has become the norm.
Everyone knows that this assessment is very important to Little Blue Book.
Instead of hastily launching all categories and losing your reputation.
It is better to concentrate all efforts to win users of a category.
It was finally decided that Little Blue Book would only carry out promotional activities for infant diapers.
The intensity of the promotion made Zeng Yiming's flesh ache.
Take the popular Kao brand diapers as an example. The domestic market price for 4 packs of 82 pieces in size S is 752 yuan.
During the event, Little Blue Book plans to subsidize the price at only 400 yuan.
It’s almost half the price, which means the more Zeng Yiming and others sell, the more they lose.
"Director Chen, everything is ready. We invested 50 million in advance to purchase diapers, which have been stocked in several bonded warehouses in the country.
As long as users place an order, same-day delivery can be achieved in the city where the bonded warehouse is located.”
Zeng Yiming couldn't help but be excited when he mentioned this.
Except for Xiaolanshu, currently no cross-border e-commerce platform can do this.
It is also thanks to the brother company Cao Cao Suda that Xiaolanshu can focus on e-commerce with ease and simplicity, bypassing the heavy logistics and supply chain links.
Given the size of Little Blue Book, it is impossible to contact the Kao brand, but there is still no problem in cooperating with their authorized channel partners.
He Qian personally flew to Japan to discuss purchasing goods with the first-level dealer authorized by the Kao brand.
A purchase amount of 50 million is not impressive for a big brand.
But for channel dealers, it represents considerable profits.
Chen Dongcheng has spent a lot of money recently. Xiaolanshu needs money to subsidize users, and Caocao Logistics needs money to build bonded warehouses.
Money is being used everywhere. If Gu Shouyi hadn't loaned Chen Dongcheng one billion, it wouldn't have been enough.
Xiaolanshu and Caocao Logistics each received 100 million, which can support them for a while longer.
On June 18th, Little Blue Book’s long-prepared diaper carnival instantly aroused the enthusiasm of parents and nurses.
Chinese Internet users have already been educated clearly by Lao Ma and others.
Wherever there are discounts, they are there.
Many people have spread word of mouth that Little Blue Book has gained a large number of users without spending any advertising money.
The diapers purchased worth 50 million yuan were officially sold out within one day of use.
"What's going on? I just came here and my diapers are gone!"
"Where is the official of Little Blue Book? Come out and give me a message!"
"Oh my god, luckily I grabbed ten packs and made a lot of money!"
…
On Little Blue Book’s official Weibo, many netizens complained.
Zeng Yiming never expected that the diapers worth RMB 50 million could be sold out so quickly.
He likes this speed.
No wonder everyone is coveting the blue ocean of the e-commerce market.
Zeng Yiming, who had tasted the benefits of e-commerce for the first time, quickly asked He Qian to continue contacting those channel vendors and quickly stock up.
At the same time, Little Blue Book’s official Weibo also apologized, saying that they did not expect everyone to be so enthusiastic.
We have contacted the brand channel dealer as soon as possible and will ensure sufficient supply of goods as quickly as possible.
Xiaolanshu is heavily involved in e-commerce, and the ones who are most coveted are none other than Mao Wenchao and Qu Ting.
Even the fact that Little Blue Book diapers were sold out became a hot search topic.
It can be seen that Chinese mothers are crazy about imported diapers.
Mao Wenchao thought with his toes, knowing that Little Blue Book had made a lot of money this time.
What you make is not money, but users.
The model of Little Blue Book is social + e-commerce, social is the foundation and e-commerce is the derivative.
If you want to develop social networking, you must continuously attract new users.
Relying on this diaper promotion, Xiaolanshu not only showed capital that Xiaolanshu has the ability to monetize, but also attracted a large number of users who came for overseas shopping discounts.
This is all free tap water, and it has gained millions of users without spending a penny. It is well worth the money.
In addition, Chen Dongcheng also asked Hungry? and keep to provide some traffic support.
Both platforms have added diversion entrances to Little Blue Book.
Free benefits allow Zeng Yiming to enjoy the comfort of holding his thigh.
Keep has more than 60 million users, and Hungry Me has less than 30 million users.
Having a backer is easier than starting from scratch.
Chen Dongcheng thought to himself, where is this going? Wait until he takes out Douyin and let you know what a traffic dad is.
…
The fierce battle between Are You Hungry and Magnesium Group was so intense that Wang Xing and Zhang Xuhao had to roll up their sleeves and take part in the show themselves.
Wang Xing took Ahri's money and acted like if I am rich, I would rather the food delivery platform not make money than kill you.
Zhang Xuhao is not timid at all. He just received 20 million US dollars from Chen’s father.
In the future, another 60 million US dollars will be credited to the account, so whoever is afraid of it will have a grandson.
Magnesium Tuan is recruiting people, are you hungry? They are also hiring like crazy.
In the domestic Internet circle, the busiest areas are the taxi-hailing software market and the food delivery market, both of which are big spenders.
Chen Dongcheng came to give money to Zhang Xuhao.
Zhang Xuhao hurriedly made tea and handed it to him. His younger brother's attitude was satisfactory.
"Mr. Chen, you are here at the right time. This is the market share report for the most recent period."
Zhang Xuhao signaled Kang Jia to bring a document and handed it to Chen Dongcheng.
Chen Dongcheng took it and took a look. Currently, in terms of share of the takeout market, Hungry Me only has a weak lead.
With a market share of 30.58%, it is only 3% ahead of Magnesium Tuan Takeaway.
Zhang Xuhao's face looked a little gloomy: "Wang Xing's grandson poached Gan Jiawei from Ahri, and many of the merchants we originally cooperated with have been pried away by them."
The food delivery market was originally dominated by Hungry?, and Wang Xing was a late challenger.
However, Wang Xing has Ahri’s support, and he needs traffic and money.
In particular, Gan Jiawei built a powerful local push army for the Magnesium Regiment, almost sweeping through and conquering many cities.
Especially in third- and fourth-tier cities, Zhang Xuhao made a mistake in judgment and failed to keep up with the pace of Magnesium Group, and lost a large part of his market share.
"Mr. Chen, this is a report recently released by a domestic think tank. I think their analysis is very accurate.
Domestic catering revenue is around 2.5 trillion, and based on the fact that foreign catering takeout accounts for 30% of catering revenue, the future catering takeout market will be more than one trillion in size."
Zhang Xuhao pointed to the page of documents that Chen Dongcheng was currently reading and said: "Driven by capital, the number of orders in the food delivery market is rising steadily. This year's food delivery market size should be around 15 billion, which is still far from the market ceiling.
room for development.”
Burning money to cultivate users is the main theme of the development of food delivery platforms in this period.
The difference is that only a few giants can afford it, and food delivery platforms without capital support have long since starved to death.
The report that Zhang Xuhao showed to Chen Dongcheng said:
Today, in the food delivery market, four companies, Are You Hungry, Meituan Food, Baidu Food, and Tao Diandian, occupy close to 80% of the market share.
Other small platforms only have so much room for survival and will go bankrupt sooner or later.
"Taodiandian has never been able to keep up with the pace. Ahli's own son is a joke. There are just dozens of employees and a bunch of outsourcers who want to fight us."
Zhang Xuhao sneered, sincerely he looked down on Tao Diandian.
Although Ah Li has a lot of money, Tao Diandian is really nothing but mud.
The only opponents that he can really take seriously are the Kangaroo King and Li Hong.
Li Hong has platform advantages and abundant funds, and he is dedicated to conquering the Beijing market.
In the single market of Beijing, Baidu Waimai is losing ground to Magnesium Tuan, with orders ten times that of Magnesium Tuan.
This is the advantage of concentrating firepower to conquer a market.
But if we look at the whole country, Baidu Waimai still has a long way to go.
Zhang Xuhao is able to bring Are You Hungry to its current level with a very vicious vision?
"Although Baidu Waimai is developing rapidly thanks to Baidu Group, as the saying goes, success is also a failure.
Once Baidu’s senior management gets involved in the business, Baidu Waimai will have no say at all.”
Chen Dongcheng glanced at Zhang Xuhao with some surprise. This little fat guy has good eyesight.
Chen Dongcheng is very clear about how Baidu Waimai died in history. Wasn't it because of the death of Baidu's senior management?
The top management made mistakes in their decision-making and failed to keep up with the rhythm of Magnesium Tuan and Are You Hungry?
From Baidu's star of hope, he became a street rat, despised by everyone.
Especially when Magnesium Group and Dianping merged, and Hungry Me took investment from Ali.
The two families are very wealthy and want to fight Baidu to the end.
Li Hong of Baidu said at the time: "If you can't do it, don't do it."
It directly caused everyone inside and outside to completely lose confidence.
Management changes jobs and constantly seeks to sell themselves out.
In the end, Baidu invested heavily in artificial intelligence and completely gave up on the food delivery market.
Therefore, in the takeout market, Baidu Takeaway is destined to be just a passer-by.
Even though their momentum is scary now, they are just louder than thunder.
When you have to sell yourself, it will be a desolate time.
Zhang Xuhao said so much, the purpose is to hope that Chen Dongcheng will strengthen his confidence in Are You Hungry?
Chen Dongcheng left, and 20 million US dollars arrived again.
After Zhang Xuhao received the transfer, he quickly held a meeting to tell everyone the good news.
All management employees are a little excited. The company has abundant funds, which means they are more likely to win this battle.
Zhang Xuhao spoke with a rare smile: "Mr. Chen's funds are in place, so everyone should move faster. I will try my best to promote the campus. The campus market must not be lost."
Are You Hungry? It started by relying on campus takeaways, and Magnesium Tuan has now extended its claws to campus.
Zhang Xuhao definitely can't tolerate the various subsidy schemes, which basically mean ordering takeout for free.
20-15,30-20……
With subsidies like this, the amount of money burned every day is not a small amount.
Now the competition is to see who has the most money and who can survive to the end.
Chen Dongcheng is too lazy to care about how to burn money when you are hungry. He only cares about his own shares.
As long as you are hungry? According to historical development, Chen Dongcheng will be able to reap the full benefits and escape smoothly.
…
Chuanyang Xinyuan.
Guo Yu rented a house here for the female employees of the company.
The company provides some subsidies, and the female employees contribute some themselves, so that they can find a place to stay in Shanghai.
The community is quite old, with a history of fifteen or sixteen years, but the exterior looks well maintained.
The people coming in and out are all young people, mostly white-collar workers who work in the Lujiazui area.
"Director Chen, here we are."
Guo Yu turned sideways and took out the key and opened the door.
There were several girls in the room watching TV and eating snacks.
I was a little surprised when I saw the door open and it was Guo Yu who walked in.
When I saw Chen Dongcheng, I was immediately confused: "Why is the big boss here?"
"Look at you, you are not acting like a girl every day. What a mess the house has become, and you don't know how to clean it up."
Guo Yu frowned and looked at the melon seed peels all over the floor in the room, the grape peels on the coffee table, and the finished snack bags, which made people feel like they couldn't even put their feet down.
Several girls were trained like quails, shrinking their necks.
Guo Yu asked: "Where is Dai Yufei?"
A female employee wearing glasses replied: "Yufei should still be running business now, right?"
"What about Yufei's mother?"
The female employee pointed to the innermost bedroom: "I'm resting in the room."
Guo Yu nodded and pointed to the ground: "I'll give you ten minutes to clean the house."
"oh oh……"
The female employees didn't dare to talk back, they all knew how powerful Guo Yu was.
Lu Guangyu's right-hand man, dealing with them is just like playing games.
Moreover, Cao Cao's treatment from Suda also made them reluctant to leave.
There are less things to do and good benefits, compared to those who rent their own houses in Shanghai.
They are quite happy, as the company reimburses part of their rent.
Guo Yu looked at Chen Dongcheng, walked to the bedroom and knocked on the door.
"Hello, aunt, I am Yufei's leader. Is it convenient now?"
There was the sound of slippers being put on inside, and then the door was opened by a frail, pale-faced middle-aged woman.
Guo Yu smiled and said: "Hello, aunt, I am Yufei's leader. Are you satisfied with your stay here?"
"Satisfied, satisfied, thank you for your trouble."
Dai's mother quickly held Guo Yu's hands with her face full of gratitude: "If your company hadn't provided the money, my life would be gone. I really don't know how to repay you."
Guo Yu shook her head quickly: "Auntie, if you want to thank us, just thank our Director Chen."
"Director Chen?"
Mother Dai looked at Chen Dongcheng and asked Guo Yu in a low voice: "Who is this?"
"Yes, he is our boss. Director Chen also specially told me to handle Yu Fei's matter after he heard about it."
Guo Yu is very smart and knows what favors can be received and what favors must be picked up.
Dai's mother quickly walked up to Chen Dongcheng and thanked: "Thank you, you are such a good person. Yufei's life is so good that she can meet you..."
Chen Dongcheng couldn't stop him, so he had to listen to Dai's mother's words of thanks.
After Dai's mother finished speaking, Chen Dongcheng glanced at the other female employees and saw that the living room had almost been tidied up.
The female employees wisely returned to their respective rooms and gave up the living room.
"Since Yufei is an employee of our company, this benefit is nothing.
Only when employees solve their worries can the company earn more profits."
As he was talking, the door was opened.
Dai Yufei was carrying rice in one hand and keys in the other.
Looking at my mother and Chen Dongcheng who were chatting in the living room, I was stunned for a moment.
"Yufei, come here quickly and thank your boss for me."
Dai Yufei walked to her mother obediently, seeming a little confused as to why he came to the staff dormitory?
Chen Dongcheng said with a smile: "You have ranked first in performance this month, and also ranked first every week. As a reward, I, the chairman of the company, happen to be in Shanghai, so I will personally deliver it to you."
Chen Dongcheng waved to Xie Jingyu, and Xie Jingyu took out three wads of brand-new banknotes from his briefcase and handed them to Chen Dongcheng.
"This is your bonus. The company plans to promote you to the head of the marketing department. I hope you will continue your efforts and create more profits for the company."
Promotion + bonus, Chen Dongcheng made this decision after discussing with Lu Guangyu and Zhou Shaohua.