Sun Ying returned home, tossing and turning, absent-minded.
All she thought about were what Chen Dongcheng had said to her.
Some disappointment, some surprise.
Disappointingly, Chen Dongcheng did not say what she wanted to hear most.
Surprisingly, Chen Dongcheng wanted her to be his agent, and he undoubtedly trusted her very much.
God knows how long she worked hard for this trust.
Only now can a crack be opened and the light of love be glimpsed.
The next day, Chen Dongcheng took Sun Ying to meet Nie Yunjing.
The meeting place is Sun Ying's coffee shop.
Nie Yunjing grimaced. The recent experience of registering a trademark was too painful.
After screening countless times, all the slightly better-sounding trademarks have been registered.
What he liked most was the trademark Heytea. After contacting the trademark holder, the other party asked to meet with him.
Nie Yunjing observed the coffee shop professionally. The interior style was very quiet.
But can a coffee shop like this make money?
He secretly labeled the owner of this coffee shop as rich and willful.
Nie Yunjing looked at his watch, feeling a little anxious.
"Jingle bell."
When the doorbell rang, Nie Yunjing turned around habitually.
A tall young man walked into the coffee shop. He looked around and walked towards him.
"Hello, I am Chen Dongcheng. I have contacted you before."
Nie Yunjing stood up quickly and shook hands with Chen Dongcheng: "Hello, I'm sorry to trouble Mr. Chen to make a special trip."
"No trouble."
After Chen Dongcheng sat down, he casually told the clerk: "A cup of coffee and matcha cake."
Nie Yunjing quietly observed Chen Dongcheng, and he seemed to be very young.
After a while, Sun Ying brought over coffee and cake.
It didn't leave, but sat down next to it.
Nie Yunjing was stunned for a moment, not sure about Sun Ying's identity.
Chen Dongcheng didn't mean to explain, and said directly: "I am asking you to meet this time, mainly because I want to talk to you about the Heytea trademark."
"You said that as long as the price is reasonable, I will definitely remit the money to you immediately."
Nie Yunjing looked a little anxious. He was still very young at this time and was far from meeting the standards of a qualified businessman.
Chen Dongcheng stirred the coffee and said calmly: "The Heytea trademark can be sold to you, but I want to use the trademark to invest in you."
"Trademark shares?"
Nie Yunjing is a little confused. He has only opened four stores in total now.
There are two families in Jiangmen, one in Zhongshan, and one in Xiaolan.
Among them, the Zhongshan store's sales were very bleak.
Chen Dongcheng had already asked Xie Jingyu to collect information about Nie Yunjing and know his current situation.
Spending 600,000 yuan to buy a trademark is definitely not a small sum for him.
If Nie Yunjing opens a few more stores after a while, it will be too late for Chen Dongcheng to get on the bus.
Nie Yunjing couldn't help but be curious. He also wanted to hear other people's opinions on his tea brand.
"How much stock do you think is appropriate for this trademark?"
"I'm investing in my trademark, and asking for 20% of your shares shouldn't be too much, right?"
Nie Yunjing calculated in his mind that this was equivalent to giving his brand a valuation of three million.
Asking himself, Nie Yunjing was really heartbroken when he heard it.
As long as he takes out 20% of the shares, he can save 600,000.
This 600,000 yuan can completely open another store in Zhongshan or other cities.
The more you open, the more you earn.
Although there are many OEM Imperial Tea shops on the market, Nie Yunjing’s shops are the most profitable.
After all, they are just putting up a brand, and the real core production technology is in Nie Yunjing's hands.
Nie Yunjing has a very flexible mind. He started his own business before going to college. It is very rare for him to be able to achieve some success now.
"Mr. Chen, I still plan to use money to buy out your trademark and shares. Please forgive me."
When Nie Yunjing said these words, he struggled a lot.
My heart beat countless times, and then was suppressed severely.
Shares cannot be given, at least not in the early stage.
Chen Dongcheng shook his head when he heard this: "I'm sorry, I plan to make my own tea brand, called Heytea."
"Well……"
Nie Yunjing was stunned for a moment. Is this person sick?
If you had started a tea brand earlier, I would have contacted you!
He had to wait until my heart was so excited before he did this trick.
Nie Yunjing knows only too well how difficult it is to come up with a nice name.
Four years of trademark protection was finally rejected.
Now Nie Yunjing is determined to buy a registered trademark.
Whoever dares to pirate him again will be sued to death.
"Mr. Chen, please think about it again."
Nie Yunjing couldn't figure it out, but he couldn't bear to give up.
Nie Yunjing is extremely fond of the Heytea brand.
Even the night he received the call from Chen Dongcheng, he didn't sleep all night.
"Either you accept my investment, or I go it alone, there is no other choice."
Chen Dongcheng's tone was calm, but the force in his words made Nie Yunjing feel awe-inspiring.
Nie Yunjing opened his mouth, but still couldn't say anything.
After much hesitation, he planned to go back and think clearly before contacting Chen Dongcheng.
Chen Dongcheng is not surprised, the trademark of Heytea is in Chen Dongcheng's hands.
Whether you choose to go it alone is a matter of one sentence.
As long as you have money, you don't have to worry about finding a R&D team.
Heytea's development model is not complicated, and its recipes can be purchased online for just a few dozen yuan.
Except for Chen Dongcheng, no other capital has noticed this small brand that just started from a prefecture-level city in Guangdong Province.
Who would have thought that Nie Yunjing would create a tea brand that many young people would rather queue for hours and spend tens of dollars more on errands to buy it.
Chen Dongcheng has witnessed and experienced the madness of Heytea with his own eyes.
Sun Ying was a little curious: "Aren't you worried that he will reject you?"
"He won't. He didn't have a choice before, but now he has the best choice, and he won't refuse it easily."
Sure enough, just two days later, Nie Yunjing came to visit again.
This time my attitude has softened, and I have obviously gone back and thought deeply about it for a long time.
"Mr. Chen, I am willing to accept your investment, but I would like to know how much additional investment you plan to make?"
Chen Dongcheng already had the answer and raised three fingers on his right hand.
"In addition to the trademark investment, I will invest another three million in you to open a store and expand the scale."
Nie Yunjing's heart skipped a beat when he heard that Chen Dongcheng wanted to invest three million in himself.
He swallowed hard and suppressed the excitement in his heart.
"Mr. Chen, how many shares do you want?"
Nie Yunjing asked the question he was most concerned about.
Chen Dongcheng said before that his imperial tea was worth three million, which was in line with Nie Yunjing's expectations.
Now that Chen Dongcheng is investing three million at once, it is impossible to give all the shares to Chen Dongcheng. A reasonable valuation must be found.
"I don't want too much. Including the trademark, I only want 49% of the shares. You are still the major shareholder."
This number is already very dangerous, and Nie Yunjing only remains a major shareholder in name only.
Once there is the next round of financing, Chen Dongcheng can completely inject capital to dilute his shares and drive Nie Yunjing out of Heytea.
Nie Yunjing was troubled in his heart. He had anticipated this situation before coming.
As long as he agrees, he can immediately get the trademark he has dreamed of, and he no longer has to fight endless trademark rights battles.
In addition, he can get 3 million in funds to quickly open a store and build a brand effect.
On the one hand, it is developing at a slow pace, and on the other hand, it is advancing rapidly.
Nie Yunjing looked at Chen Dongcheng with a complicated expression and gritted his teeth: "Then I will do as you say."
"Smart, you made a wise choice."
Chen Dongcheng smiled and stretched out his hand: "I have many companies under my name. She is Sun Ying, my agent."
"She will be in charge of Heytea together with you in the future. Of course you are the top leader of the company, there is no doubt about it."
"I understand."
Nie Yun nodded indifferently, not surprised that Chen Dongcheng had placed his cronies.
Nie Yunjing, who usually likes to read some financial books, is very familiar with capital operations.
For him, opening more tea shops is more realistic than those illusory dreams of going public.
Now, he simply does not believe that he can create a tea brand that is popular across the country in the future, or even become a leader in the tea market.
The company is very small, and all processes are directly handled by Chen Dongcheng's think tank.
Nie Yunjing was stunned, seeing so many elites with gorgeous status for the first time.
Communicate face-to-face with some well-known company elites who you have only heard about in books or online.
Nie Yunjing suddenly understood that Chen Dongcheng said that he had many companies, and it turned out to be true.
Thinking about his little thoughts, Nie Yunjing smiled to himself.
Instead of worrying about what is available and what is not, it is better to focus on making Heytea a good product.
Even if his shares are further diluted, he still has the potential to become a billionaire based on the shares he holds.
Sun Ying shook hands with Nie Yunjing, and they were considered acquainted.
Then other matters were handled by Chen Dongcheng's think tank, including the establishment of shell companies.
The control of the domestic entity business was transferred to the Hong Kong company. In the end, after a series of operations, the real controllers were Chen Dongcheng and Nie Yunjing.
It's just that the two of them are hiding behind the scenes. If they don't want to be exposed, no one can know the specific shareholding status.
Nie Yunjing was very familiar with this kind of operation, which was often mentioned in financial books. He asked hesitantly: "Is it possible for us to go public?"
"why not?"
Chen Dongcheng smiled and asked: "As long as we follow the development strategy I have formulated, it is entirely possible for Heytea to be listed on the market."
Nie Yunjing scratched his head: "I definitely hope that Heytea can be launched on the market, but I just don't think it's realistic right now."
"Since you have chosen to start a business, you still have a dream. What are you going to do next to open a store?"
Chen Dongcheng asked casually.
Three million is not much to him, but for most entrepreneurs, it is enough to do a lot of things.
Nie Yunjing had a plan for a long time. Hearing this, he said: "I plan to open a store in Pengcheng first. Pengcheng is not only a first-tier city, but also a star city in Guangdong Province.
I want to use Pengcheng’s word-of-mouth effect to increase the popularity of the Heytea brand.”
"What about the specific business district? Which one do you plan to choose?"
"Coast City Bar, that is the largest business district in Pengcheng, and the flow of people is enough for us to gain popularity."
Seeing that Nie Yunjing didn't get hot-headed, but instead thought calmly.
Of course Chen Dongcheng was very satisfied. He patted Nie Yunjing on the shoulder and encouraged him: "Go ahead and do it. The funds are not enough. I can support you at any time."
"thank you."
Nie Yunjing looked grateful, and he had to be grateful too.
Although he did not go to college these years, he has been studying books on economics and business management by himself, just to prepare himself for the development and expansion of the tea shop one day.
Countless cases told Nie Yunjing that in today's era, without capital support, he would not be able to succeed at all.
He wants to earn three million by just relying on a few tea shops to make profits. How long will it take?
Just for a trademark, he had to raise money everywhere to buy it.
You can imagine how important this money is.
Sun Ying's coffee shop is still open, but it has hired a store manager to manage it.
Many customers were a little disappointed that they could no longer see the fair-skinned and beautiful proprietress, as if the coffee shop had lost its soul.
Sun Ying is very busy. She and Nie Yunjing have been busy selecting the location for the new store in Coast City, and they have also done the decoration themselves.
Regarding the design of the new store, Nie Yunjing ultimately referred to Sun Ying's opinions.
I plan to design it to be younger and more fashionable, which is completely different from the previous store.
To put it bluntly, in the future, Heytea parties will focus on fashion and coolness, and strive to catch the attention of young people aged 16-25.
After discussing with Sun Ying, Nie Yunjing planned to set the price of a cup of Hey Tea at 20-30 yuan, which is almost 2-3 times the price of ordinary milk tea.
This price is undoubtedly an unprecedented test of the milk tea market.
Nie Yunjing's only reliance was on several well-received tea drinks he had previously developed, which is why Chen Dongcheng did not choose to go it alone.
The founder knows how to make tea drinks, which will undoubtedly make Heytea more likely to succeed.
Nie Yunjing is still following the original development path, but he is destined to go more smoothly in this life.
Because there is a driving force behind the scenes like Chen Dongcheng, helping him pave the way.
Heytea’s real popularity was in 2017, and it was inseparable from Douyin’s promotion.
Chen Dongcheng, who has written Douyin in his notebook early, will definitely work harder to promote Heytea.
Regarding store decoration, Chen Dongcheng contacted Xue Ningzhi.
Mo Chuan Decoration took over this business and didn't make much money.
Nie Yunjing doesn't have much budget in total. The most investment in this store is in rent and materials.
Spending half a million yuan on decoration is enough to make Nie Yunjing bleed.
If it weren't for Chen Dongcheng's sake, Xue Ningzhi wouldn't even bother to take action herself.
However, after hearing Chen Dongcheng's blueprint, Xue Ningzhi's eyes suddenly brightened: "Are you saying that if possible, this Heytea will open no less than twenty stores in Pengcheng?"
"Well, that's for sure, but the styles will be more diverse, such as the black gold store focusing on modern fashion, the pink store focusing on pink girls, and the daydream series, etc."
Chen Dongcheng looked at Xue Ningzhi and said with a smile: "The decoration standard of each store is expected to be no less than 500,000 yuan. Is Mr. Xue interested in taking this order?"
"Of course I'm interested, and I also ask Mr. Chen to take good care of me, a weak woman."
Xue Ningzhi did a little calculation and found that the decoration cost for twenty stores alone would reach tens of millions.
This is also a big deal for Mochuan Decoration.
Sun Ying suddenly came over at this time. She was very familiar with Xue Ningzhi.
Xue Ningzhi helped design her previous coffee shop.
"Sister Ningzhi, I'm going to trouble you this time."
Xue Ningzhi glanced at Chen Dongcheng with a half-smile, and said: "That's right, I am paid to do things, and I have to thank Mr. Chen."
Chen Dongcheng felt a little guilty when Xue Ningzhi looked at him, but nothing happened between him and Sun Yingmao, so he was so guilty!
Chen Dongcheng straightened his chest and looked at Xue Ningzhi calmly.
Instead, it made Xue Ningzhi have some self-doubt.
Could it be that I made a wrong judgment?
But thinking about Chen Dongcheng's previous affairs, Xue Ningzhi couldn't help but raise a big question mark.
She would rather believe that there are ghosts in the world than believe that Chen Dongcheng could have no thoughts about Sun Ying.